why library super powers will save the world 09 04 14 perry
DESCRIPTION
Why I think Librarian Super Powers will Save the World. Keynote for Association of Small and Rural Libraries (ARSL) conference in Tacoma, WA. Trust, Knowledge, Technology and PlaceTRANSCRIPT
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Uniquely Connected: Expanding community
in 21st century libraries
Karen Archer PerryClarion Collaborative@KarenAPerry
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Librarian Super Powers in
Communities
Karen Archer PerryClarion Collaborative@KarenAPerry
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Why I think Librarian Super Powers will Save the World
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Connecting Coloradans to their water
Colorado Water 2012
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Colorado Water 2012
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Colorado Water 2012
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Colorado Water 2012
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Trust
Knowledge
Technology
Place
Librarian Super Powers
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What’s your superpower?
#LibrarySuperPower@KarenAPerry
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TrustSuper Powers
#LibrarySuperPower@KarenAPerry
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Libraries are appreciated
• 91% say libraries are important to their communities
• 76% say libraries are important to them and their families
Reference: Library Services in the Digital Age, Kathryn Zickuhr, Lee Rainie and Kristen Purcell, January 22, 2013, Pew Research Internet & American Life Project, http://libraries.pewinternet.org/2013/01/22/library-services/
#LibrarySuperPower@KarenAPerry
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Libraries stack up well
• Gallup poll asks about personal confidence in specific American Institutions (Gallup does not include libraries)
• Pew poll asks about importance of libraries
Reference: Pew Internet and Gallup June 1-4, 2013 Confidence Poll, http://www.gallup.com/poll/1597/confidence-institutions.aspx
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People like librarians• 98% of “ever” library visitors say interactions “very positive”• 81% of library visitors say librarians are “very helpful”• 50% of “last year” visitors got help from a librarian
Reference: Library Services in the Digital Age, Kathryn Zickuhr, Lee Rainie and Kristen Purcell, January 22, 2013, Pew Research Internet & American Life Project, http://libraries.pewinternet.org/2013/01/22/library-services/ Photo credit: Carnegie Library of Pittsburgh and Carnegie Library of Pittsburgh Flickr
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TrustSuper Powers
#LibrarySuperPower@KarenAPerry
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Engage &Activate
TrustSuper Powers
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Turn Outward
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Connect and convene
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Engage Deeply
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Enlist support
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Knowledge& LearningSuper Powers
#LibrarySuperPower@KarenAPerry
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Librarians are THE champions of the first amendment• Intellectual
Freedom • Free speech• Privacy• Equal access• Open Internet• CopyrightPhoto credit: American Library Association President Roberta Stevens
#LibrarySuperPower@KarenAPerry
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People appreciate core library services98% of Americans say borrowing books is “very important”
80% say reference librarians are “very important”
77% say free access to computers and the internet is "very important"”
Reference: Library Services in the Digital Age, Kathryn Zickuhr, Lee Rainie and Kristen Purcell, January 22, 2013, Pew Research Internet & American Life Project, http://libraries.pewinternet.org/2013/01/22/library-services/ Photo credit: Carnegie Library of Pittsburgh
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People love to read!
75% adults 16+ read a book last year23% adults read an e-book last year15 average # of books read last year24 average for those w e-readers30% e-content consumers say they read more41% table consumers say they read more5% borrowed at e-book from the library
Reference: Library Services in the Digital Age, Kathryn Zickuhr, Lee Rainie and Kristen Purcell, January 22, 2013, Pew Research Internet & American Life Project, http://libraries.pewinternet.org/2013/01/22/library-services/ Photo credit: Carnegie Library of Pittsburgh
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Libraries are open for learning!
Reference: Digital Inclusion Survey 2011-2012, Information Policy & University of Maryland, http://digitalinclusion.umd.edu/
99.5
Educ
ation
& L
earn
ing
32.5
47.7
9557.9
75
57.9
77.6
Rura
l
Empl
oym
ent &
Wor
kfor
ce
E-G
over
nmen
t & C
ivic
s
Hea
lth &
Wel
lnes
s
Tow
n
Subu
rban
City
% Libraries offering formal computer skills training
% Libraries offering programs, sessions & training
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Navigate& Create
Knowledge& LearningSuper Powers
#LibrarySuperPower@KarenAPerry
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There’s an information explosion!
• Knowledge is doubling every 12 months, maybe faster.
• People need help navigating to things that are meaningful
Reference: "Knowledge Doubling Every 12 Months, Soon to be Every 12 Hours," Industry Tap, David Russell Schilling, April 19th, 2013, http://www.industrytap.com/knowledge-doubling-every-12-months-soon-to-be-every-12-hours/3950
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You can’t even trust a trusted source!
• Information professionals need to deepen skills and tools to differentiate content
Reference: Anne R. Kenney, Cornell University Librarian
#LibrarySuperPower@KarenAPerry
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This world’s got a big skills gap!• 1/3 to 2/3 of adults -
depending on the country - lack the basic skills necessary for learning and working in modern economies
• Problem-solving in technology-rich environments, literacy, and numeracy
Reference: 2012 OECD Report, report, Better Skills, Better Jobs, Better Lives, http://skills.oecd.org/documents/SkillsHighlightsEnglish.pdf
• Libraries to the rescue with literacy, online, in-person, and partner learning opportunities
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Skill yourself first Then help others
#LibrarySuperPower@KarenAPerry
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Creating the future @YourLibrary
#LibrarySuperPower@KarenAPerry
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TechnologySuper Powers
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Borrow a music CD
Borrow an audio book
Use computer or internet
Borrow a DVD
Use a research database
16%
17%
26%
40%
46%
Among those who visited a library in-person in the past year, the % who did the following activities
Libraries are community hubs for technology and media
Reference: Pew Internet November 2012 survey. Data is for library visitors ages 16+.
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Libraries are connected to more digital content & services
#LibrarySuperPower@KarenAPerry
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Librarians are America’s Digital Literacy Corps
Reference: Digital Inclusion Survey 2011-2012, Information Policy & University of Maryland, http://digitalinclusion.umd.edu/
IMLSFramework
Building Digitally Inclusive
Communities
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Librarians are winning the battle for tech access against evil budget foes
Reference: Digital Inclusion Survey 2011-2012, Information Policy & University of Maryland, http://digitalinclusion.umd.edu/ #LibrarySuperPower
@KarenAPerry
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TechnologyTurbo Charge
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You gotta be in the game!
Reference: E-Reading Rises as Device Ownership Jumps, Kathryn Zickuhr and Lee Rainie, January 16, 2014, Pew Research Internet & American Life Project, http://www.pewinternet.org/2014/01/16/e-reading-rises-as-device-ownership-jumps/
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People are e-reading on everything
E-reader Tablet Computer Cell phone
41
23
42
28
57 55
29 32
2011 2014
Reference: E-Reading Rises as Device Ownership Jumps, Kathryn Zickuhr and Lee Rainie, January 16, 2014, Pew Research Internet & American Life Project, http://www.pewinternet.org/2014/01/16/e-reading-rises-as-device-ownership-jumps/
Among all e-book readers ages 18 and older, the % who read e-books on each device
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Tell them!
• 62% of Americans say they do not know if their library lends out e-books.
• This includes 58% of library card holders.
#LibrarySuperPower@KarenAPerry
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Libraries need a tech turbo charge
Reference: Digital Inclusion Survey 2011-2012, Information Policy & University of Maryland, http://digitalinclusion.umd.edu/
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Libraries need an Edge to win this battle!
Practical and aspirational benchmarks organized into three categories that assess: • community value• Engaging the community• Organizational management
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Libraries need an Edge to win this battle!
#LibrarySuperPower@KarenAPerry
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The Power ofPlace
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Half of America came to your place last year!• 54% of Americans used
a public library in the past year
• 48% visited in person
• 30% used a library website
• 72% of Americans live in a “library household”
Reference: Library Services in the Digital Age, Kathryn Zickuhr, Lee Rainie and Kristen Purcell, January 22, 2013, Pew Research Internet & American Life Project, http://libraries.pewinternet.org/2013/01/22/library-services/
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Many wearing shirts proclaiming their love!
#LibrarySuperPower@KarenAPerry
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The Power of Place
Strengthen Experience
#LibrarySuperPower@KarenAPerry
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Engagement, loyalty and advocacy
is no longer driven by the products you sell.
It’s driven by how well the experience you deliver
meets your customers’
ever-changing emotional needs and wants.
47
Lewis Carbone
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Create an experience not a product
48
Product or Service Environment People
#LibrarySuperPower@KarenAPerry
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Six tips for strengthening relationship and experience!
Reference: King County Library System and Fernow Consulting
• Foster discovery• Less is more• Simplify• Visual trumps all other senses• Keep it fresh• Maintain your space
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Library super heroes use space to their advantage!
Photo Credit: King County Library System, Newport Way and Federal Way Branches
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The field of play is in the building and online
Reference: Ann Arbor District Library from Library Success Best Practices Wiki, http://www.libsuccess.org/Main_Page
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Super powers needed to save world
Trust
Knowledge
Technology
Place
Engage & Activate
Navigate & Create
Turbo Charge
Experience
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Google Images: Captain Information Technology, September 3, 2014
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Google Images: Captain Information and Community, September 3, 2015
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Thank you Super Heroes!
#LibrarySuperPower @KarenAPerry www.ClarionCollborative.com Clarion Collaborative
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What’s your superpower?
What might a librarianSuper Hero look like?
#LibrarySuperPower@KarenAPerry