Why in the world would anyone go to Branson, Missouri

Why in the world would anyone go to Branson, Missouri

And how can we convince more people to go?

What is it?
http://www.youtube.com/watch?v=cQhi4DhqL2Yhttp://www.youtube.com/watch?v=Sotq2piLF3s&feature=related

Where is Branson?
http://maps.google.com/maps?hl=en&tab=wl

What does it actually look like?

Whats it like?
Population by Gender Males 46% Females 54% Population by Race White 94% African American 1% Native American 1% Asian 1% Hawaiian 0% Other/Mixed 3% Median Age Population 43 Population 2005 7,010 Household Income Median $31,997 Murder, Man-Slaughter 0 0 0 0 0 1 Forcible Rape 4 4 7 6 6 9 Robbery 4 8 9 9 8 10 Elevation 722 feet above sea level Land Area 5.7 Square MilesNearest Big Cities: Springfield 39.8 Miles, Little Rock 141.2 Miles

How do you get there?
No flights were found that matched your search

No flights were found between Syracuse, NY (SYR-Hancock Intl.) and Branson, MO (BKG) that matched your request.

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What is the primary problem you must solve to be successful?

What is the Competition?

Name everything good about

What do consumers think about

Name everything negative about

What do you advise?

Product

What do you advise?

Price

What do you advise?

Place

What do you advise?

Promotion

Write a positioning statement

Whats the BIG IDEA

Lets write the creative brief
What do we want the advertising to do?Who is our target?What do they currently think?What would we like them to think?What is the single most compelling promise we can make them?How do we make it believable?Is there anything else worth considering that may get to great creative work?

Are there any executional mandatories?