There are many reasons why illustration is important today.

This is the time where advertising and marketing budgets in

the industry are at an all time low. Budgets for photography

are down and the costs regardless can be challenging for

clients. This is the perfect time where the use of

solves the problem with budget.

Illustration is also in favor as it helps build a sense of

authenticity in marketing and advertising image. Traffic

Creative Management is a leading illustration and

photography agency in the United States, based in New

York City. Traffic Creative Management represents Fashion

illustrators, as well as illustrators who do everything from

celebrity portrait illustrations, botanical illustrations,

typographic illustrations, still life illustrations (which are

illustrations of products and objects).

They also are doing food illustrations, architectural

illustrations and illustrations of environments, and not least

children's illustrations. A very popular request is for

instructional illustrations, which help describe a process like

applying makeup.

There are thousands of illustrators available which can be found

on the net and through various publications. It is important to

working with an illustrator that is represented by an illustration

agency. First, an illustrator isn’t admitted to an agency unless they

have been vetted and their work is significant. They are at the top

level of professionalism and have much experience in working

with clients. Completing an illustration job isn’t as easy as it looks.

So, it’s important that the illustrator knows the process and can

work with the clients. Illustration agencies help the client make

their projects happen. They liaise between the illustrator and the

client making sure that everyone understand what is required and

that work is completed on a timely basis to the clients schedule. .

There are sometime discrepancies in understanding the project.

The commercial illustration agency is a critical player in making

the process easy. There is also the question of budgets and

licensing agreements. This can be a tricky area for both the

clients and the artists.

Illustration agents know how to price things properly and how to

make it feasible for the clients at the same time.

136 East 74th Street New York, NY 10021

212 734 0041 | Fax: 212 472 7709

info@traffic-nyc.com