why illustration
DESCRIPTION
There are many reasons why illustration is important today. This is the time where advertising and marketing budgets in the industry are at an all time low. Budgets for photography are down and the costs regardless can be challenging for clients. This is the perfect time where the use of illustration solves the problem with budget.TRANSCRIPT
There are many reasons why illustration is important today.
This is the time where advertising and marketing budgets in
the industry are at an all time low. Budgets for photography
are down and the costs regardless can be challenging for
clients. This is the perfect time where the use of
solves the problem with budget.
Illustration is also in favor as it helps build a sense of
authenticity in marketing and advertising image. Traffic
Creative Management is a leading illustration and
photography agency in the United States, based in New
York City. Traffic Creative Management represents Fashion
illustrators, as well as illustrators who do everything from
celebrity portrait illustrations, botanical illustrations,
typographic illustrations, still life illustrations (which are
illustrations of products and objects).
They also are doing food illustrations, architectural
illustrations and illustrations of environments, and not least
children's illustrations. A very popular request is for
instructional illustrations, which help describe a process like
applying makeup.
There are thousands of illustrators available which can be found
on the net and through various publications. It is important to
working with an illustrator that is represented by an illustration
agency. First, an illustrator isn’t admitted to an agency unless they
have been vetted and their work is significant. They are at the top
level of professionalism and have much experience in working
with clients. Completing an illustration job isn’t as easy as it looks.
So, it’s important that the illustrator knows the process and can
work with the clients. Illustration agencies help the client make
their projects happen. They liaise between the illustrator and the
client making sure that everyone understand what is required and
that work is completed on a timely basis to the clients schedule. .
There are sometime discrepancies in understanding the project.
The commercial illustration agency is a critical player in making
the process easy. There is also the question of budgets and
licensing agreements. This can be a tricky area for both the
clients and the artists.
Illustration agents know how to price things properly and how to
make it feasible for the clients at the same time.
136 East 74th Street New York, NY 10021
212 734 0041 | Fax: 212 472 7709