Why illustration

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Post on 27-May-2015

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There are many reasons why illustration is important today. This is the time where advertising and marketing budgets in the industry are at an all time low. Budgets for photography are down and the costs regardless can be challenging for clients. This is the perfect time where the use of illustration solves the problem with budget.

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<ul><li> 1. There are many reasons why illustration is important today. This is the time where advertising and marketing budgets in the industry are at an all time low. Budgets for photography are down and the costs regardless can be challenging for clients. This is the perfect time where the use of solves the problem with budget. </li></ul> <p> 2. Illustration is also in favor as it helps build a sense of authenticity in marketing and advertising image. Traffic Creative Management is a leading illustration and photography agency in the United States, based in New York City. Traffic Creative Management represents Fashion illustrators, as well as illustrators who do everything from celebrity portrait illustrations, botanical illustrations, typographic illustrations, still life illustrations (which are illustrations of products and objects). 3. They also are doing food illustrations, architectural illustrations and illustrations of environments, and not least children's illustrations. A very popular request is for instructional illustrations, which help describe a process like applying makeup. 4. There are thousands of illustrators available which can be found on the net and through various publications. It is important to working with an illustrator that is represented by an illustration agency. First, an illustrator isnt admitted to an agency unless they have been vetted and their work is significant. They are at the top level of professionalism and have much experience in working with clients. Completing an illustration job isnt as easy as it looks. So, its important that the illustrator knows the process and can work with the clients. Illustration agencies help the client make their projects happen. They liaise between the illustrator and the client making sure that everyone understand what is required and that work is completed on a timely basis to the clients schedule. . There are sometime discrepancies in understanding the project. The commercial illustration agency is a critical player in making the process easy. There is also the question of budgets and licensing agreements. This can be a tricky area for both the clients and the artists. Illustration agents know how to price things properly and how to make it feasible for the clients at the same time. 5. 136 East 74th Street New York, NY 10021 212 734 0041 | Fax: 212 472 7709 info@traffic-nyc.com </p>