Why I should be on your team

David J. Lanska MBA

What are you looking for ?

Marketing Expertise Education Technical Writing Ability Presentation Skills Computer Proficiency Industrial B2B Sales Experience Technical Aptitude Industry Involvement and Leadership Award Winning Performance

Marketing Expertise• E communications including social media, email, webinars, and web

site content development.• Advertising design, media placement, negotiation of ad rates. • Collateral development – (Layout and design, copy writing, editing

and product/promotional photography).• PR and publicity – (Press/product releases, new product launches).• Trade show management – (Booth layout, product displays, graphics

and logistics).• Product/project management.• Event planning/promotion.

Education

Technical Writing

Public Speaking / Technical Presentations

Computer Proficiency

• Office Suite (Word, Excel, Powerpoint )• CRM software (ACT, Goldmine and LabelTrax)• Desktop publishing software (Publisher and Photoshop)• PC and Mac

Technical Aptitude• 15 years as flexographic technical support specialist• Quality assurance inspection experience

– ISO 9001-2000 internal auditor certified– TQM and Lean– Trained in ITAR Compliance (International Traffic in Arms Regulations)– Developed and updated process procedures– Developed and implemented a product quality certification program

• Laser operation, thermal spray technologies, engineered coating applications and process trouble-shooting expertise

Industry Involvement and Leadership

• Wrote:The Book, “Common Sense Flexography: A user’s guide to improved pressroom productivity”.Over three dozen technical articles.The Converting Magazine Column: “Common Sense Flexo”.

• Participated in:FTA (Flexographic Technical Association) Membership Committee.FTA Sustainable Green Printing Committee .FTA Supplier Leadership Council.FTA FIRST (Flexographic Image Reproduction Standards and Tolerances) Committee .FTA Environmental Excellence Awards judging team.

• Presented at:FTA, TLMI, CMM, and NEHS technical conferences.Waukesha County Technical College, Fox Valley Technical College and Fullerton College.

• Contributed to:FTA Supplier Leadership Council Strategic Planning Initiative.Development of the book, "FIRST 4.0".Development of the book, "The Flexo Environment".2 editions of the book, "Beginner Flexographer".Development of PNEAC's Virtual Flexo Plant.The OSHA Ergonomic web site.EPA's document: "Choosing among flexo ink options".The In-Plant Environmental Self Assessment.Test roll inspection, documentation and photomicrography in support of early trials of the Flexographic Quality Consortium.

Award winning performance

• Flexo Magazine Author’s Award

• Flexographic Technical Association President’s Award

• Flexographic Technical Association Environmental Excellence Award

• 2007-2008 Continental Who’s Who of Professionals & Executives

When you review the field of candidates, how many …

• Have an MBA in Marketing and Graduated Magna cum Laude with a Bachelor’s in Management & Communication?

• Developed and implemented marketing plans, programs and initiatives that turned around a 5 year sales spiral?

• Augmented their company’s market presence by writing over 3 dozen articles in major technical trade publications?

• Exhibited the initiative to take on projects outside of the scope of their positions such as reducing delinquent AR payments?

• Displayed the persistence to follow through with a multi-year project such as writing a technical book for their industry?

• Demonstrated enough concern for their customers that they delivered #3000 of product across the country in their personal minivan to meet the client’s delivery requirements ?

How many of your candidates have demonstrated…

• Versatility (with experience in maintenance, shipping/receiving/warehouse, production, quality assurance, supervision, technical support, marketing and sales)?

• Ability to communicate a wide variety of technical information across verbal, written and electronic mediums?

• Award winning performance?

At least one…

David J. Lanska MBA4964 Eagle LaneWest Bend, WI 53095

Phone: 262-677-9219Cell: 262-343-2440Email: david.lanska@yahoo.com

LinkedIn Profile: http://www.linkedin.com/in/davidlanskaBlog: http://productivity-central.blogspot.com/D. J. Lanska and Associates on Facebook