why i like google adwords than facebook ads

Why I Like Google Adwords Than Facebook Ads

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The Cons of Facebook Ads

Now, I am going to tell you 11 Reasons Why I like Google Adwords than Facebook Ads


You can’t get accurate lead information from Facebook ads manager. But in Google Adwords, all information will be accurate if you have placed

“Google Conversion Code” accurately in your “Thank You“, “Registration Complete” or “Success” page

Why I Like Google Adwords than Facebook Ads

#Reason 1


In Facebook, you can get Conversion/Lead/Purchase information by using “custom conversions” only. Unfortunately, that’s also not accurate as if you

visit your “Thank You” page manually, it will count that as a conversion.

In Adwords, a conversion will only happen when someone clicks on your ad(s) and performs a certain action on your web page like fill up a form,

subscription, or registration.


#Reason 2


You can only see last 14 days data in Facebook’s custom conversions panel. But In Google Adwords, you can see all time data!


#Reason 3


From Facebook’s custom conversion panel, you can’t pick up a custom date range. But in Google Adwords, you can select custom date range.


#Reason 4


You can create only 20 custom conversions in Facebook. But in Adwords, there is no limit!


#Reason 5


When you create a custom conversion in Facebook, you can’t delete it! You can edit it though! But in Google Adwords, you can delete and of course edit a

conversion code.


#Reason 6


You can’t export custom conversions data in Facebook as there is no export option!

But in Google Adwords, you can export anything you want! You can export campaigns, ad groups, ad copies, keywords and many reports.


#Reason 7


In Facebook, you can not get phone tracking or call tracking data! But in Google Adwords, you can get all phone call conversion data!


#Reason 8


Facebook provides a single pixel id (also known as default id) for each Facebook account user. So you have to use same Pixel code in all your

websites! Unless you are using custom conversions, it will be very hard for you to track conversions from these websites in Facebook Ads Manager.


#Reason 9


Annoying/misleading notification in Facebook ads manager. Check the following image.


#Reason 10

These notifications will not go away unless you remove/close them from the Facebook ads manager!


Sometimes Facebook sends unknown error message and there is nothing that we can do. See the picture below. This message was

generated from Facebook (March 15th, 2016)


#Reason 11


In my opinion, there is huge potentiality in Facebook ads but they need to improve the platform first. Right now, only few advanced users like us can

get benefit from Facebook Pixel or Custom Pixel Conversion Code. But they should think about general audience too!

Bottom Line


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why i like google adwords than facebook ads

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