why guaranteed rate?

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e best deserve to work with the best. We have the most elite sales force in the mortgage industry. More Loan Originators in the Top 1% than any other mortgage lender in the country. (Mortgage Executive Magazine, 2/12) More Top 200 Originators in the country than any other mortgage lender. (Scotsman Guide, 4/12) America’s Fastest Growing Mortgage Company SM

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Why Guaranteed Rate? We offer some of the best support, tools, and resources to grow your business....as well as an efficient operations staff to maintain and streamline your pipeline. There is a reason why the nation's top producing loan officers CHOOSE Guaranteed Rate.

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Page 1: Why Guaranteed Rate?

The best deserve to work with the best.We have the most elite sales force in the mortgage industry.

More Loan Originators in the Top 1% than anyother mortgage lender in the country. (Mortgage Executive Magazine, 2/12)

More Top 200 Originators in the country than any other mortgage lender. (Scotsman Guide, 4/12)

America’s Fastest Growing Mortgage CompanySM

Page 2: Why Guaranteed Rate?

Welcome and thank you for your interest in Guaranteed Rate.

Guaranteed Rate is one of the largest and fastest growing independent residential mortgage companies in the country. Since our founding eleven years ago, we have grown every year with the simple idea of providing our originators with the best possible tools to support their business. Our strategy is focused on recruiting and supporting seasoned loan officers and giving them the best marketing and technology available to be successful. Our loan officers have an exceptional platform on which to originate loans and are able to offer mortgage products at every pricing level.

Guaranteed Rate is optimally positioned both financially and operationally to rapidly grow market share in the coming years, solidifying our place as the premier mortgage company in the country. Guaranteed Rate has over 1,500 employees, is licensed in 46 states and originated over $6.9 billion in retail production in 2011. We have also been recognized as having the most loan originators in both the Top 1% nationally (Mortgage Executive) and Scotsman Guide Top 200 Originators than any other mortgage company in the country. In addition, our customer surveys consistently have satisfaction scores in excess of 97% month-to-month and our repeat and referral business continues to grow exponentially.

Our business model emphasizes Realtor® relationships and financing purchase transactions. Some of the enclosed materials are an example of the creative marketing approaches our loan officers use to help our Realtor® partners grow their own purchase business as well as expand the reach of our brand. We continually invest in technology, operations and training to streamline the entire mortgage process from application to closing. These investments yield higher productivity, faster closings and a high rate of referrals particularly from our Realtor® partners.

Please take time to review the attached materials which provide background on our company and demonstrate Guaranteed Rate’s commitment to providing the optimal mortgage experience for our business partners and customers. Our team at Guaranteed Rate is committed to helping you grow your business and excel in your career. Your success is of the utmost importance and we will provide you the assistance and resources required to achieve your goals. Thank you again for your interest in Guaranteed Rate.

Sincerely,

Victor CiardelliPresident & CEO

Page 3: Why Guaranteed Rate?

Victor Ciardelli President and CEO

Victor Ciardelli III, CEO and President of Guaranteed Rate, is widely acknowledged as a leading innovator in the mortgage industry. Since founding Guaranteed Rate in 2000, Victor has successfully navigated the company’s growth through various market environments while maintaining an emphasis on integrity, productivity and customer service. Structuring Guaranteed Rate around the simple idea of offering consumers low rates, along with a transparent and streamlined residential mortgage experience, Victor has grown Guaranteed Rate into one of the most successful residential mortgage lenders in the country.

Victor’s disciplined approach towards managing the business has enabled Guaranteed Rate to thrive despite the significant volatility in the mortgage environment over the last several years. Guaranteed Rate has increased loan volume and revenue each year since its inception, while significantly growing consumer recognition and brand awareness in the markets it serves. Under Victor’s leadership, Guaranteed Rate has earned a reputation for being a revolutionary and reliable lender, funding over $6.9 billion in loans in 2011 alone. Since 2000, Guaranteed Rate has funded over $34 billion of mortgages for over 100,000 households.

Featured in Crain’s Chicago magazine’s list of the Largest Privately Held Companies three years running, Guaranteed Rate was recognized for having the largest increase in revenue growth for 2009 – an astounding 80% increase. In addition, Guaranteed Rate currently has the most Loan Originators in the top 1% (Mortgage Executive) and in the Top 200 in Scotsman Guide than any other mortgage company in the country.

Page 4: Why Guaranteed Rate?

Our Growth

11 Year Growth...3,590% Loan Volume (Year End - 2011)...$7 Billion

Our Offices:Scottsdale, AZWilmington, DEAuburn, CABelmont, CACampbell, CACapitola, CALong Beach, CANorco, CASan Diego, CAValencia, CAWestlake Village, CABoulder, CODenver, COEdwards, COWashington Depot, CTWaterbury, CTBoca Raton, FLClearwater, FLFort Myers, FLPlantation, FLPonte Vedra Beach, FLVictor, IDBannockburn, IL

Buffalo Grove, ILChicago, IL (5 locations)Downers Grove, ILNaperville, IL (2 locations)Northbrook, ILOak Brook, ILPalos Hills, ILPark Ridge, ILSchaumburg, ILSmithton, ILSouth Barrington, ILDyer, INGoshen, INIndianapolis, INValparaiso, INBelmont, MABoston, MAGloucester, MAFranklin, MARockland, MAWakefield, MA

Waltham, MATroy, MIWalker, MIBloomington, MNEden Prairie, MNForest Lake, MNPlymouth, MNPrinceton, MNSlayton, MNSt. Louis Park, MNSt. Paul, MNChesterfield, MOKansas City, MOKirkwood, MOLas Vegas, NVNashua, NHCedar Knolls, NJCherry Hill, NJHammonton, NJHoboken, NJLambertville, NJLyndhurst, NJMadison, NJ

Marlton, NJMiddletown, NJMount Arlington, NJNorth Wildwood, NJOcean City, NJParsippany, NJTuckerton, NJWoodbridge, NJCorrales, NMGarden City, NYChapel Hill, NCCornelius, NCHendersonville, NCMatthews, NCRaleigh, NCWilmington, NC (2 locations)Winston-Salem, NCBend, ORAllentown, PABensalem, PAChester Springs, PAKing of Prussia, PA

Kingston, PALords Valley, PAMilford, PAPhiladelphia, PAPlymouth Meeting, PACranston, RIEast Greenwich, RINewport, RIKnoxville, TNDallas, TXMidvale, UTFairfax, VABarre, VTWoodstock, VTBellevue, WAVancouver, WABrookfield, WIKenosha, WIMadison, WIOconomowoc, WIOnalaska, WI

Page 5: Why Guaranteed Rate?

Lender of the Year2010&2011

National Ad Campaigns

2008200920102011

• “Lender of the Year”

• Tribune’s list of the Best Places to Work

• Inc. 5000’s list of the Fastest Growing Private Companies in the United States

• Crain’s List of the Fifty Fastest Growing Companies five years running

• Mortgage Executive Magazine for having the Most Top 100 Originators Nationally, Greatest Number of Originators in the Top 1% in America

• Guaranteed Rate the #3 Mortgage Company in America based on origination volume

• Victor Ciardelli, 2012 Ernst & Young Entrepreneur of the Year - Midwest Region

In The News

Page 6: Why Guaranteed Rate?

Guaranteed Rate had a record number of Top Originators in the Country!

Guaranteed Rate is a licensed mortgage lender in 46 states and closed over $6.9 billion in 2011. We help our loan o�cers achieve their goals with the best possible tools to support and grow their business. Our Top Originators enjoy low rates and excellent product breadth, as well as outstanding social media, marketing and business development support.

Joe Smith

2011 Loan Volume: $121,511,9482011 Scotsman Guide Ranking: 30

Allyson Kreycik

2011 Loan Volume: $118,425,3952011 Scotsman Guide Ranking: 33

Joe Caltabiano

2011 Loan Volume: $183,378,3092011 Scotsman Guide Ranking: 11

Harinder S. Johar

2011 Loan Volume: $203,987,9532011 Scotsman Guide Ranking: 4

Shimmy Braun

2011 Loan Volume: $196,659,1612011 Scotsman Guide Ranking: 6

Michael Bischof

2011 Loan Volume: $77,665,5552011 Scotsman Guide Ranking: 93

Ben Cohen

2011 Loan Volume: $76,208,9122011 Scotsman Guide Ranking: 96

Baret Kechian

2011 Loan Volume: $64,603,9772011 Scotsman Guide Ranking: 142

Jon Altizer

2011 Loan Volume: $75,124,1182011 Scotsman Guide Ranking: 100

Li Li

2011 Loan Volume: $66,939,5502011 Scotsman Guide Ranking: 127

Ricardo Brasil

2011 Loan Volume: $110,347,3922011 Scotsman Guide Ranking: 40

Hong Geng

2011 Loan Volume: $83,167,2092011 Scotsman Guide Ranking: 81

Brian Jessen

2011 Loan Volume: $100,145,7622011 Scotsman Guide Ranking: 52

Paul Hirschauer

2011 Loan Volume: $83,152,0242011 Scotsman Guide Ranking: 82

Steve Siwinski

2011 Loan Volume: $77,795,5142011 Scotsman Guide Ranking: 91

Christin Luckman

2011 Loan Volume: $60,050,8162011 Scotsman Guide Ranking: 178

Robert Faust

2011 Loan Volume: $58,049,9702011 Scotsman Guide Ranking: 191

Sam Sharp

2011 Loan Volume: $60,619,764 2011 Scotsman Guide Ranking: 174

We have more Loan Originators in Scotsman Guide’s top 200 than any other company in the country.

Dan Gjeldum

2011 Loan Volume: $64,109,6062011 Scotsman Guide Ranking: 145

Leslie Struthers

2011 Loan Volume: $63,817,3192011 Scotsman Guide Ranking: 147

Joe Summers

2011 Loan Volume: $61,118,4312011 Scotsman Guide Ranking: 173

NMLS (Nationwide Mortgage Licensing System) ID 2611 • AR Lic#103947 - Guaranteed Rate, Inc. 3940 N Ravenswood, Chicago IL 60613 866-934-7283• AZ - Guaranteed Rate, Inc. - 14811 N. Kierland Blvd., Ste. 100, Scottsdale, AZ, 85254 Mortgage Banker License # BK-0907078 • CA - Licensed by the Department of Corporations under California Residential Mortgage Lending Act Lic #413-0699 • CO - To check the license status of your mortgage loan originator, visit http://www.dora.state.co.us/real-estate/index.htm • CT - Lic #17196 • DE - Lic # 9436 • DC - Lic #MLB 2611 • FL-Lic# MLD618 • GA - Residential Mortgage Licensee #20973 - 3940 N. Ravenswood Ave., Chicago, IL 60613 • ID - Guaranteed Rate, Inc. Lic #MBL-5827 • IL - Residential Mortgage Licensee - IDFPR, 122 South Michigan Avenue, Suite 1900, Chicago, Illinois, 60603, 312-793-3000, 3940 N. Ravenswood Ave., Chicago, IL 60613 #MB.0005932 • IN - Lic #11060 & #10332 • IA - Lic #MBK-2005-0132 • KS - Licensed Mortgage Company - Guaranteed Rate, Inc. – License #MC.0001530 • KY - Mortgage Company Lic #MC20335 • LA - Lic #RML2866 • ME - Lic #SLM1302 • MD - Lic #13181 • MA - Guaranteed Rate, Inc. - Mortgage Lender & Mortgage Broker License MC 2611 • MI - Lic #FR-0016637 & SR-0011899 • MN - Lic #MO 20526478 • MS - Lic # 4453/2009 - 3940 N. Ravenswood Ave., Chicago, IL 60613, Licensed by the Mississippi Department of Banking and Consumer Finance • MO - Lic # 10-1744 • MT Lic#2611 • Licensed in NJ: Licensed Mortgage Banker - NJ Department of Banking & Insurance • NE - Lic #1811 • NV - Lic #3162 & 3161 • NH - Guaranteed Rate, Inc. dba Guaranteed Rate of Delaware, licensed by the New Hampshire Banking Department - Lic # 13931-MB • NM - Lic #01995 • NY - Licensed Mortgage Banker - NYS Banking Department - 3940 N Ravenswood, Chicago, IL 60613 Lic # B500887• NC - Lic #L-109803 • ND - Lic #MB101818 • OH – Lic #MBMB.850069.000 and Lic #SM.501367.000 - 3940 N. Ravenswood Ave., Chicago, IL 60613 • OK - Lic # MB001713 • OR - Lic #ML-3836 - - 3940 N. Ravenswood Ave., Chicago, IL 60613 • PA - Licensed by the Pennsylvania Banking Department Lic #20371 • RI – Rhode Island Licensed Lender Lic # 20102682LL, RI – Rhode Island Licensed Loan Broker Lic # 20102681LB• TN - Lic #2958 • TX - Lic #50426 & Lic # 47207 • UT - Lic #7495184- • VT - Lic #LL6100 & MB930 • VA – Guaranteed Rate, Inc. - Licensed by Virginia State Corporation Commission, License # MC-3769 • WA - Lic #CL-2611 • WI - Lic #27394BA & 2611BR • WV – Lic #ML-30469 & MB-30098 • WY – Lic#2247

3940 N. Ravenswood Chicago IL 60613

North East Terry Baker P: 508.277.1325 [email protected]

Mid Atlantic Bard Conn P: 617.875.6576 [email protected]

Mountain States Derek Bamonte P: 303.861.5402 [email protected]

MI, WI, MN Al Gelschus P: 952.806.5021 [email protected]

So. California Trent Annicharico P: 760.310.6008 [email protected]

Nevada/Arizona/Northern CA

IL, IN, OH Joe Phalen P: 773.290.0308 [email protected]

South East/South West Michael Lee P: 708.752.8390 [email protected]

Jason Oelrich P: 425.526.6793 [email protected]

PA, NJ, DE George Allen P: 609.294.4455 [email protected]

Florida Rich Romano P: 561.702.1276 [email protected]

MD, VA Steve Cors P: 609.294.4333 [email protected]

New York Dennis Raico P: 516.513.5444 [email protected]

We have the best retail platform in the country for helping our Loan Originators grow their business. Contact one of our regional managers below and we’ll be happy to show you how.

www.joingrnow.com

Page 7: Why Guaranteed Rate?

2011 Presidents Club WinnersThis elite club recognizes its top producers that reach $30 million or more in loan volume.

Harinder JoharShimmy BraunJoe CaltabianoRicardo BrasilBrian JessenHong GengPaul HirschauerSteven SiwinskiMichael BischofBen CohenJon AltizerLi LiDaniel GjeldumLeslie StruthersJoe SummersSam SharpChristin LuckmanMichelle BobartMichael DunskyMatt TierneyJD CorteseRichard RomanoJo Ann Theriault-FazioChristopher KnappRandy ErnstJeffrey SlaterJamie Simpson

Rick Parrish Leo NeidetcherMark ShippieTodd MargueriteJohn JohnsonJoel SchaubJoseph AntoniosDoug SmithJarret ColemanJohn NoldanCarrie BertsosDon CarrollDomenico GiannoneDerek BamonteAdam OdonnellJeffrey BakerJohn KirpanosDavid FisherDavid PolarekDrew BolandMichael GambateseErik JohanssonChris DevinAndrew GreensteinMichael NielsenBrian SalomonJonathan Jerotz

$203,987,953.00 $196,659,161.00 $183,378,309.00 $110,347,392.00 $100,145,762.00 $83,167,209.00 $83,152,024.00 $77,795,514.00 $77,665,555.00 $75,826,662.00 $75,124,118.00 $66,939,550.00 $64,109,606.00 $63,817,319.00 $61,118,431.00 $60,619,764.00 $60,050,816.00 $53,448,762.00 $52,629,684.00 $52,558,197.00 $51,255,003.00 $46,251,493.00 $46,085,851.00 $45,712,510.00 $42,549,190.00 $42,544,175.00 $40,792,772.00

$40,385,697.00 $40,670,072.00 $40,250,352.00 $39,923,002.00 $39,587,306.00 $39,309,792.00 $37,368,630.00 $34,223,786.00 $33,803,674.00 $33,785,089.00 $33,614,916.00 $33,553,566.00 $33,490,890.00 $33,026,895.00 $32,928,649.00 $32,866,545.00 $32,785,333.00 $32,670,573.00 $32,397,841.00 $32,129,219.00 $30,933,589.00 $30,933,520.00 $30,695,842.00 $30,247,832.00 $30,117,906.00 $30,034,689.00 $30,007,610.00

We reward our members for achieving this status with an all-inclusive, all- expense paid trip to a 5 star resort.

Previous locations have included:

Playa Del CarmenDominican Republic Punta CanaCancun

Page 8: Why Guaranteed Rate?

www.joingrnow.com

Derek Bamonte Former Owner: Mountain Crest Mortgage 2011 Funded Loan Volume: $33,026,895

Why Guaranteed Rate?

•Provensystemstohelpgrowour LOs’ business.

•AbilitytooriginatedirectlywithFannieMae and Freddie Mac, plus in-house underwriting and aggressive rates.

•Strongcompliancedepartmentthatoversees the constantly changing regulatory environment — and allows me to sleep much better!

•Executivemanagementteamwhoseesoperations from an LO’s perspective, as opposed to a bank board who does not understand our industry.

•Abilitytooriginateinmultiplestates.

Shimmy BraunSenior Vice President of Mortgage Lending2011 Funded Loan Volume: $196,659,1612011 Scotsman Guide Ranking: 6

Why Guaranteed Rate?

Having obtained close to $1.5 billion in personal closed volume over the past 11 years, Guaranteed Rate has given me the platform to utilize my talents and strengths to become a top loan officer on a local and national level. The combination of the most aggressive rate offerings and correspon-dent/broker relationships has given me a leg up on my competitors. Our marketing department is amazing. Whether it’s e-mails, postcards or a billboard on the highway, it’s always creative and gets the phones ringing.

The management team at Guaranteed Rate is second to none. They are accessible, flexible and knowledgeable, and they recognize that our input is valuable and important. The environment is one of a family trying to succeed; competition between the LOs is friendly with a true will for all to do their best.

whyGuaranteed Rate?Answers to why Top Originators and Company Owners join GRI

Sam SharpSenior Vice President of Mortgage Lending2011 Funded Loan Volume: $60,619,7642011 Scotsman Guide Ranking: 174

Why Guaranteed Rate?

Guaranteed Rate’s processing system places our company ahead of the competition. From start to finish, the loan moves in a methodical and efficient system of checks and balances that allows the loan officer to close the loan transaction in a seamless manner.

Another advantage is that Guaranteed Rate is a large company that retains the feel of a small boutique shop; you can always speak directly to the people who run the show at Guaranteed Rate and they actually listen and treat you with respect.

Guaranteed Rate offers the most competitive rates and product selection available. Whether it’s Conventional, Jumbo, FHA or our in-house portfolio products, I am always able to offer my clients low rates and the best finance options.

Page 9: Why Guaranteed Rate?

Products and Pricing

Guaranteed Rate has developed the deepest lending platform in the country. No independent lender offers more products at a more competitive price. With our unique blend of Agency Direct, National Bank, and Regional Bank relationships, Guaranteed Rate can compete in any market with any lender. Our Loan Officers can always find a program for our clients and referral sources at a great rate. Loan Officers are free to use our in-house underwriting and correspondent lenders for conventional, Jumbo or government programs, or for those truly unique products, they have the option of using one of our many portfolio lenders. In addition to the many banks we do business with, we also are a direct seller to FNMA and Freddie Mac.

These relationships have given our LOs access to lending programs that other banks can’t or won’t offer. Below is a summary of our product offerings along with some program highlights.

Joe CaltabianoTop Producer2011 Funded Volume: $183,378,309Scotsman Guide Ranking: 11

Aggressive pricing- Guaranteed Rate is constantly trying to improve their pricing. Whether it is working with our correspondent lenders to give us better pricing or selling direct to Fannie Mae or Freddie Mac, there is nothing more important than having a market leading conforming price. We shop multiple lenders everyday to be sure we live up to our name.

Matt TierneySVP of Mortgage Lending2011 Funded Volume: $52,558,197

Excellent product breadth - I don’t lose any deals because products are not available. Feels good to know that I can be a resource for my referral sources and I have the programs and pricing to meet their needs

Conforming Options• 25 Correspondent Lenders available• 97% financing available• Direct Lender with Fannie/Freddie• DU Refi Plus and Freddie Mac Open Access Programs

available with and without MI• Blended Ratios (LP)• Guaranteed Rate warrants all Condominiums through

internal condo department• Co-ops• Condo - 51% Pre-Sale requirements with CPM approval• Purchases on properties owned < 90 days with

unlimited increase in sales priceFHA• 12 fully delegated underwriters on staff• 9 Correspondent lenders available• FICO as low as 640 on purchase transactions• FHA High Balance available• In house Condo approvals• No minimum trade line requirements• 90 day purchase flips OK with unlimited increase in

valueVA• 4 fully delegated underwriters on staff• 9 Correspondent Lenders available• IRRRLs available• VA high balance available

USDA• 3 Correspondent Lenders available• FICO as low as 640Jumbo Options• 10 Correspondent Lenders available• 16 Wholesale/Portfolio Lenders available• Non-warrantable Condos• 90% LTV with NO MI on Condo/SFR• Loan amounts up to $979,250 in Agency High Cost areas• 80% LTV/85% CLTV to $1M• 75% LTV/80% CLTV to $1.5M• Loan amounts up to $10M• FICOs down to 660 for self-employed borrowers• FICOs down to 680 for W2 borrowers• In-house underwriting• 50% DTI• Co-ops and Condo-tel financing• Foreign National Programs• Pledged Asset Programs• Asset Depletion Programs• Vesting in LLC or Corporations• Unlimited acreage options• Second homes with some rental income

*accurate as of date of production - 06/01/12

Page 10: Why Guaranteed Rate?

Processing Support

Guaranteed Rate’s process support (POD Flow) is the impetus for the company’s success. For any company to be successful, regardless of the industry, a solid work flow must exist. Every industry has specific needs for its flow. Guaranteed Rate’s revolutionary POD Flow is unique to the mortgage industry. Benefits include higher productivity, happier employees and consistent customer satisfaction.

The processing flow that Guaranteed Rate has built has always been focused on two things:

1. Provide the best customer service available to our borrowers and referral sources, and 2. Develop the most efficient work flow in the industry that will allow a LO to focus on

what they do best, selling.

Our processing staff works directly with our LOs as a team and is managed by sales. Our process is sales driven. Sales are not driven by operations. We provide our LOs with high quality personnel and focus on removing the day-to-day tasks that can slow down a LO from originating new business. We understand that high quality LOs want to originate new loans, not process loans in the pipeline.

Joe CaltabianoTop Producer2011 Funded Volume: $183,378,309Scotsman Guide Ranking: 11

Sales driven organization- Every couple months, the top 30+ loan officers, along with the CEO, COO, National Sales director, etc. get together to discuss what is going on with the company. Whether it’s underwriting, closing, IT or pricing, no topic is off the table. The goal of the meetings is to fix anything that needs fixing in order for loan officers to be able to do more loans. There is no other company of this size that does anything like that.

Michael A. GambateseVP of Mortgage Lending2011 Funded Volume: $30,933,598

The POD platform that GRATE provides is unlike any other mortgage company. My support staff/team has clearly defined roles, which allows me to remain out in the field generating and cultivating new business. This ultimately makes me more successful than my competition.

Page 11: Why Guaranteed Rate?

Technology

Guaranteed Rate is committed to growing an individual’s business by utilizing the most advanced technologies. We give originators the resources and support they need to leverage their business with ease. Guaranteed Rate has implemented a number of tools, all at a loan officer’s fingertips. By successfully navigating through the dynamic world of technology, we give the advantage to originators, clientele, and networking partners.

Consumer Friendly Online ApplicationsAt Guaranteed Rate, we know that today’s consumer is technically savvy. So while most lenders simply provide an online form allowing a consumer to complete the mortgage application that’s followed up with a call or email to move the process along, Guaranteed Rate is investing in the latest technology and redefining the online mortgage application process.

Automated Pre-Approval E-mail CampaignsWe recognize that sometimes borrowers need a call to action; Guaranteed Rate gives them the attention they deserve, automatically. The first few steps in the loan process are done for the loan officers with our new pre-approval email campaign.

Partner XchangeGuaranteed Rate is committed to giving back to our agents by allowing them to connect with more buyers and sellers. The Guaranteed Rate Partner Xchange is designed to help networking partners by giving them instant online access to a variety of marketing tools at little-to-no cost.

By partnering with an agent, a loan officer can offer them the best co-branded marketing products available to help increase sales and foster their relationships. Each marketing product is customized and at the agents’ full disposal. Co-branded materials that can be easily accessed include postcards, transaction envelopes, newsletters, and much more. By decreasing the cost and increasing the availability of these resources, our agents are able to stay in touch with their current clients, and generate new ones.

Launching

PartnerXchange

Page 12: Why Guaranteed Rate?

Social Media

At Guaranteed Rate, we know that customers need to be communicated with in many ways. Social media has become an essential medium for contacting clients. In response, we have put the tools in place to help our loan officers build leads through social media. We know that when social media is implemented correctly, our loan officers are able to create personal connections with a large audience while showcasing their expertise to the online community.

In-House Social Media StaffOur dedicated social media staff provides you with one-on-one counseling to help you apply any new ideas to your social media sites and provides you with weekly tips to improve your sites.

Facebook Fan PagesWe set up every loan officer with their own Facebook Fan Page and help them develop a targeted fanbase.

LO BlogsWe post new articles daily with mortgage news, changes and tips that are streamed directly to your personal Guaranteed Rate blog.

YouTubeOur in-house video production will help you create professional videos to post on our corporate channel and your own social sites.

LinkedIn GroupsCustomized LinkedIn groups have been designed for only Guaranteed Rate loan officers to communicate and develop relationships with various referral partners.

We customize each social media experience to the needs of the loan officer. So whether you’re a novice to social media, not very interested in it or on social media 24/7, we know how to make social media fit into your business style.

Page 13: Why Guaranteed Rate?

www.joingrnow.com

Joe CaltabianoVice President of Mortgage Lending2011 Funded Loan Volume: $183,378,3092011 Scotsman Guide Ranking: 11

Why Guaranteed Rate? Aggressive Pricing – Guaranteed Rate is constantly trying to improve its pricing. Whether it is working with our correspondent lenders to give us better pricing or selling direct to Fannie Mae or Freddie Mac, there is nothing more important than having a market-leading conforming price. We shop multiple lenders every day to be sure we live up to our name.

Sales Driven Organization – Every couple months, the top 30+ loan officers along with the CEO, COO, National Sales director, etc., get together to discuss what is going on with the company. Whether it’s underwriting, closing, IT, pricing – no topic is off the table. The goal of the meetings is to fix anything that needs fixing in order for loan officers to be able to do more loans. There is no other company of this size that does anything like that.

Multiple Lender Platform – Having over 50 corre-spondent and broker relationships, along with being a direct seller to Fannie and Freddie gives me access to nearly every mortgage product available. Whether it is helping a borrower get a loan before they start their new job or doing a loan in a condo that isn’t 50% sold, I know that if a product exists anywhere I will have access to it. There is nothing worse than referring another loan officer a loan at a different company because you don’t have the program. That doesn’t happen to me!

Michael Bischof Former Owner Biltmore Financial2011 Funded Loan Volume: $77,665,5552011 Scotsman Guide Ranking: 93

Why Guaranteed Rate? Retain 80% to 90% of your upside income potential (as compared to being an owner) and eliminate 100% of your downside risk that goes along with ownership.

Allow entrepreneur to regain focus on personal loan production, which is what, oftentimes, led them to becoming an owner in the first place.

Ability to lend in 44 states should give a seasoned loan originator a 10-20% boost on their personal loan production.

The Guaranteed Rate support system allows originators to focus on their own unique ability within the business. Others in the support system can focus on their own unique ability as specialists, which complement and grow your business efforts.

Jeffrey Slater Former Owner BancGroup Mortgage 2011 Funded Loan Volume: $42,544,175

Why Guaranteed Rate?Outstanding Marketing Support – automated database management and marketing, event planning, professional marketing support pieces.

Excellent Pricing and Products – access to a variety of investors both correspondent and broker.

whyGuaranteed Rate?Answers to why Top Originators and Company Owners join GRI

Page 14: Why Guaranteed Rate?

Marketing Solutions

Our innovative marketing tools and database-driven campaigns allow loan officers to effortlessly grow their business and strengthen their existing client and Realtor® relationships.

Loan officers at Guaranteed Rate have a variety of marketing tools and services at their fingertips. From database driven marketing campaigns to co-branded Realtor® partner materials, there are dozens of ways to build your business and reinforce existing relationships, along with a dedicated in house marketing staff to support you!

Steve SiwinskiBuffalo Grove, IL2011 Funded Volume: $77,795,514Scotsman Guide Ranking: 91

Monthly mailers, email blasts to your database and referral partners, holiday cards, birthday cards; every trick in the book, they accommodate you and support your growth. Everything at Guaranteed Rate is selflessly focused on you and your personal success.

John AltizerNaperville, IL2011 Funded Volume: $75,124,118Scotsman Guide Ranking: 100

It’s like having your own personal marketing team working specifically for you. By taking care of my email lists and keeping in constant touch with all my referral partners for me, I’m able to spend more time focusing on closing loans and making new sales.

Monthly Database CampaignsSubmit your database, sign up for a campaign, and you’re all set! Automated campaigns allow marketing to go out on your behalf on a monthly or weekly basis without needing to manually do it yourself.

Page 15: Why Guaranteed Rate?

Co-Branded Postcards Don’t worry about the details! Our marketing team works with you to design, print and email glossy postcards that are co-branded with you and your Realtor®’s contact information.

Co-Branded Flyers This database of marketing material offers fast solutions for any marketing problem you may find yourself in, helping you advertise yourself in a quick and professional manner.

Just Listed/Just Sold Co-Branded PostcardsOur marketing team works with you to capture listing data, produce a targeted mailing list and mail postcards.

Marketing Solutions

Page 16: Why Guaranteed Rate?

Onboarding/Start-Up MarketingWhen transitioning to Guaranteed Rate, we understand the need to get up and rolling as fast as possible. Our regional managers reach out to you before you even start on the job and continue to work with you one-on-one throughout your tenure at Guaranteed Rate. Business cards, moving emails and postcard announcements, personal websites, signatures and a marketing kit with samples are just a few of the items that will be created for you to ensure a seamless transition.

Marketing Solutions

Page 17: Why Guaranteed Rate?

LaunchingPartner XchangeOnline Tools to Drive Real Estate Sales

Get Started Today!

Enroll online for free and take advantage of: Personalized magazine for your clients, loan status updates, mortgage calculators, dashboard of real estate news/videos and discounts through our affiliated service providers.

Enjoy Magazine Custom Flyers Loan Status MonitorMonthly, digital, & personalized to send to your clients.

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Page 18: Why Guaranteed Rate?

Events DepartmentPlanning events is a fun, exciting way to interact with your referral sources in an effort to build your business! We’ve come up with some fun and successful party ideas to make planning your next event stress and hassle free. Select your favorite package and supply the events team with the necessary information to get your party started! Every package can be tailored to your individual needs.

Business Development

Guaranteed Rate has built an extensive Business Development team and plan that supports our loan officers to help them continually grow their business and referral base. In addition to the marketing support and social media initiatives detailed throughout this brochure Guaranteed Rate also provides our LOs with truly unique training and event planning support. Our event team will help organize, schedule, and recruit for LOs’ local events.

Even more exciting is our new program: “Be the Man or Woman in Your Market” program. This program has been designed to help any LO double their purchase production in their market. The program has been designed by some of the country’s most successful LOs and, if followed, will undoubtedly help take an LO to new levels of personal production and growth.

Steve SiwinskiBuffalo Grove, IL2011 Funded Volume: $77,795,514Scotsman Guide Ranking: 91

Guaranteed Rate Business Development has a program set up to double ANY originators purchase volume in the next twelve months. The fundamentals of this program are dead on. Every loan officer that participates will be coached and held accountable to what they do each day, week or month and guided to succeed. It’s not important who you are or how much volume you do, everyone can and will do more business with the help of a business development coach.

Jeff SlaterVP of Mortgage Lending2011 Funded Volume: $42,544,175

Outstanding market support. The marketing department handles all promotional and marketing pieces with a simple “yes” from the loan officer. Event planning from Open House Lunches to seminars and parties are all done in-house. Professional marketing pieces are readily available for loan officers to utilize as an enhancement for sales efforts.

Page 19: Why Guaranteed Rate?

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Bard Conn Regional Manager Former District Manager at MetLife Home Mortgage

Why Guaranteed Rate?Having worked for some of the largest brands in the mortgage industry over the past 25 years, I decided that I wanted a lender dedicated to the products that I sold. I felt it was key to find a mortgage banker that was solely focused on mortgages and placed emphasis on consistent product innovation, competitive pricing and complete dedication to the customer and referral source experience. Mainly, I wanted to work with good people who shared my core values. I was lucky enough to find that company and those people at Guaranteed Rate.

Joe SmithSenior Vice President of Mortgage Lending2011 Funded Loan Volume: $121,511,948

Why Guaranteed Rate? The drive, leadership and energy of the management team and the support teams are inspirational. The operations staff has a singular focus: manufac-turing high-quality loans at a high volume with outstanding customer service.

The processing flow implemented at Guaranteed Rate removes the requirements so many lenders place on originators to collect docs and conditions before they can submit a file. This process frees up originators to do what they do best, “Produce more loans.” It is a simple, highest and best use philosophy that is their blueprint for success.

The origination platform is unparalleled. The pricing model takes your loan parameters, cross references lender guidelines and provides you with an investor ranking that enables you to provide the lowest rate available to your borrower based on their qualifications.

whyGuaranteed Rate?Answers to why Top Originators and Company Owners join GRI

Allyson Kreycik Senior Vice President of Mortgage Lending2011 Funded Loan Volume: $118,425,395

Why Guaranteed Rate? After working over a decade at large banks, I wanted a lender that focused not only on just the mortgage business, but also on the service experience for the customer. I saw with Guaranteed Rate that not only did it offer the most aggressive platforms in the industry, but also due to its size and leadership, it was agile. That meant that if a program or product was missing – it got created. From technology and systems, to interest rates and available programs, to marketing and sales support, Guaranteed Rate was the best fit for my career and for my customers’ home financing needs. When I entered this business, it was because I loved finance and wanted a job where I could help people with theirs. I am excited to work for a company that shares the same goals.

Page 20: Why Guaranteed Rate?

Baret Kechian Branch Manager 2011 Funded Loan Volume: $64,603,977

Why Guaranteed Rate? I joined Guaranteed Rate in February after managing a branch for 13 years with Superior Mortgage. The GRI programs and pricing available have already helped me put in a number of loans that I would not have been able to do before. Being able to compete with the large banks and provide superior service keeps me at the top of my market. In addition to their pricing, the fact that we can sell direct to Fannie and Freddie has been a huge help in streamlining the process, while not overloading my clients with documentation that they don’t need. With the marketing programs and paperless system available to me, I foresee my branch and I having a lot of success for years to come and will be growing our volume for the rest of the year.

Stephen M. CorsSenior Vice President, Regional ManagerFormer Owner, Superior Mortgage Corp.

Why Guaranteed Rate? After 25 years of success as Founder and CEO of Superior Mortgage, I accepted a position as SVP, Regional Manager for Guaranteed Rate Inc. and introduced 140 loan officers to a lending platform that I believe will bring more success to every-one. The mortgage business has changed a lot, especially in the past 5 years, and I was looking for a lending platform that would re-energize the sales force by providing the best combination of product, price and process. Guaranteed Rate understands what top loan producers need to succeed and they put together the package to deliver it. Even at our size, lending an average of $1.5 billion per year, Superior did not have all of the tools we needed to be ahead of our competi-tors in the years to come. Now we do.

whyGuaranteed Rate?Answers to why Top Originators and Company Owners join GRI

Robert E. FaustSenior Vice President of Mortgage Lending2011 Funded Loan Volume: $58,049,970

Why Guaranteed Rate? I spent twenty years of my mortgage career with one company: Superior Mortgage Corp. When I joined Guaranteed Rate in February 2012, I was immediately impressed with the access to the best mortgage programs available nationwide. The availability of added premier investors gives me the ability to offer my clients more viable options to meet their mortgage financing needs.

Working in partnership with the Guaranteed Rate staff has given me the opportunity to grow my pipeline with approvable loans. Our processing, underwriting and closing review of mortgage files are done locally with the same goal: “to exceed our client’s expectations” by quickly moving the file from application to closing.

Guaranteed Rate’s Management Team is the most innovative in the mortgage industry. They have developed tools and a process that is uniquely theirs - and it works. It is my great pleasure to be associated with Guaranteed Rate.

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