why global is the new local
TRANSCRIPT
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Globalizationby Bernd & Michael
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Index
• Intro
• The Phases
• Phase 3 has been made possible by technology
• Phase 4 Next step in human evolution a.k.a Social Software (Facebook,Twitter)
• Effects on Society + The next phase
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Why Global is the new Local
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The development of an increasingly integrated global economy marked especially by free trade, free flow of
capital, and the tapping of cheaper foreign labor markets - Merriam Webster
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GLOBALIZATION
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INTRODUCTION
1 PHASE
2 PHASE
3 PHASE
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TRANSPORTATION
COMMUNICATION
WARFARE
JOBS
ONE MAN RADIUS MODEL OF INTERACTION
GENERAL DEVLOPMENT
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PHASE: 1
CHANNELS / TRAINS
LETTER
WW 1
LOCAL JOB / SELF EMPLOYED
GOODS EXPENSIVE
- REGIONA
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PHASE: 2
TRAINS / PLANES
TELEPHONE
WW 2
NATIONAL JOBS = LABOUR OUTSOURCING > CHEAPER GOODS FLEXIBLE EMPLOYMENT
-NATIONAL
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PHASE: 3
CHEAP FLIGHTS
TELEOPHONE / MOBLIES / INTERNET
IRAQ
INTERNATIONAL JOB / EXTREAME OUTSOURCING (US 90% SERVICE) NO PRODUCING ECONOMY
SCHOOLS > IB
CHEAP GOODS
- INTERNATIONA
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4 PHASE
empowered by
TECHNOLOGY
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The Flatteners
• The PC (Create Content in Digital Form)
• The Browser (Netscape 95) tool that allowed to visualize the web
• Overinvestment (1 Trillion $) In fiber optic cable. More supply than demand.
• Code language (Open standards make it interoperabable) information could flow.
by Thomas L. Friedman
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The Platform
• Acess to knowledge
• Collaboration
• Communication
Open Global Cheap
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• You have the tools and the information at your fingertips
• You can harness exabytes of Information
• Leveraged the playing field
• Empowering the Individual
You have the tools and the information at your fingertips
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The Age of Information
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There are over 2.7 billion searches performed on Google each month.
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„It is estimated that a week’s worth of
New York Times contains more information than a person was likely
to come across in a lifetime in the 18th century.“
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The Social Globalization
The shift in paradigms
The next step
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The Social Graph
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By moving our interaction online we allow more efficient communication. tools like facebook allow us to harness
this social graph.
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Keep in mind that these are all tools harnessing data. The real shift lies in behaviour to open up to the web. We are
in the midst of a revolution. A social revolution.
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„the biggest revolutions are invisible“ -Phillippe Starck
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The generation growing up at this moment does not see technology. Rather it sees biology.
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Your Privacy is an Illusion
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The power behind this movement
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23 % of Canadians are active Facebook users
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„An average of 250,000 new registrations per day since Jan. 2007“
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60 M in total
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http://www.alleyinsider.com/2008/3/facebook_ready_to_pass_myspace_in_worldwide_traffic
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http://tekrat.com/talks_files/phptek2007/handout.pdf
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„An average of 43,000 new registrations per day
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20 M in total
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1 of every 8 couples married in the U.S. last
year met online. -FORTUNE
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Email + Instant Messengers (No capability of visualizing a social graph)
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http://www.wefeelfine.org/gallery/montage.php?id=73
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„virtual world implies that it's not real. made up by a generation who does not belong into this movement“
-Mattias Miksche
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What does all of this mean for you ?
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Work will flow freely and the tools will be created allowing its efficient distribution.
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At the beginning only MN companys had the possibilities to access the pool of global intelligence,knowledge and
creativity
Now you have
The internet moves at a pace, that can't be traced by the offline world
connect or stay behind
In a world of global competition, staying behind is not a good idea
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„Everything will be commoditized except your imagination“ -Thomas L.Friedmann
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We do not believe the Internet is the killer app. We believe that the Internet frankly is a connection of people
and ideas. -CEO of AMD Carlo Ruiz
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Summary
• SN`s and the web in general compress society and interconnect countires
• Competition is now global
• Jobs that can be outsourced will be outsourced (Globally)
• SN`s allow the organization of these people
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The nature of the web is open
Human civilisation is still exploring the web
The internet is in its infancy
It taps the creativity of 8 B people
So don't underestimate it
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...keep in mind
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„With innovation, there is no last Nugget“ -Jeff Bezos
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Bibliography• http://money.cnn.com/magazines/fortune/fortune_archive/2006/08/07/8382578/
index.htm
• http://searchenginewatch.com/showPage.html?page=2156461
• Wurman, Richard S. Information Anxiety 2 (Hayden/Que). Indianapolis: Que, 2000.
• http://valleywag.com/tech/stats/linkedin-growth-outpacing-facebook-323649.php