why facebook swallowed whatsapp!
TRANSCRIPT
Dept. Social Learning TU Graz June - 2013
Why Facebook
Swallowed WhatsApp!
Martin Ebner Walther Nagler Martin Schön
Dept. Social Learning TU Graz June - 2013
General Research Questions: Which trends can be seen towards: • Technical equipment • Internet access at study home • Communication behavior • Useage of e-learning platforms (secondary school level)
• Web2.0 competence
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Dept. Social Learning TU Graz June - 2013 http://www.flickr.com/photos/sovietuk/141381675
Study over 8 years (n=5962): Term 2007/2008 n=578 Term 2008/2009 n=821 Term 2009/2010 n=757 Term 2010/2011 n=702 Term 2011/2012 n=632 Term 2012/2013 n=715 Term 2013/2014 n=789 Term 2014/2015 n=968
Dept. Social Learning TU Graz June - 2013 http://www.flickr.com/photos/sovietuk/141381675
Comparison of general and learn use for categories “o4en and daily” as well as for 2013; *: Applica@ons that are new in 2014
Dept. Social Learning TU Graz June - 2013 http://www.flickr.com/photos/sovietuk/141381675
Comparison of “o4en and daily learn” use of Web2.0 and Internet offers for the years 2011 to 2014; *: Applica@ons that are new in 2014
Dept. Social Learning TU Graz June - 2013
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Special Focus On: Facebook & WhatsApp
Dept. Social Learning TU Graz June - 2013
https://www.flickr.com/photos/elevy/14914314711/
• Why did Facebook swallow WhatsApp? • Are these two services competing?
• Are they influencing each other?
• What can be said about students behavior towards Facebook and WhatsApp?
Dept. Social Learning TU Graz June - 2013
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Cluster analysis about the learning usage resul@ng in five clusters of different usage
Dept. Social Learning TU Graz June - 2013
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Facebook vs. WhatsApp ? • No competition but users using both
• Highest correlations among the total data of the query
• Their services complement each other
• 70% of all students use WhatsApp more intense for learning than Facebook
Dept. Social Learning TU Graz June - 2013
https://www.flickr.com/photos/elevy/14914314711/
Discussion and Conclusion • Increase of mobile devices unbroken • although traditional analogue materials
are preffered for learning • Communication is essential for learning • Online Course not yet popular
• Facebook and WhatsApp are complementing and pushing each other
Dept. Social Learning TU Graz June - 2013
IT Services Graz University of Technology
Martin Ebner [email protected]
http://elearningblog.tugraz.at http://elearning.tugraz.at
Unit Social Learning