why every product manager needs to know big data

33
DATA SCIENCE + PRODUCT MANAGER =X “WHY YOU SHOULD CARE” WITH DOMINIC GADOURY (@SHUTTERNICK)

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DATA S C I E N C E + P R OD U C T M A N AG E R = X“ W H Y YO U S H O U LD CA R E ” W I T H D O M I N I C G A D O U RY (@ S H U TT E R N I CK )

T O P I C S

• Why I Care About this Topic

• Data Science Defined

• Product Manager Defined

• Data Scientist Defined

• How does a data scientist benefit in a PO

• How does Product Benefit from a Data Scientist

• How does it all work

T O P I C S

• Why I Care About this Topic

• Data Science Defined

• Product Manager Defined

• Data Scientist Defined

• How does a data scientist benefit in a PO

• How does Product Benefit from a Data Scientist

• How does it all work

W H Y I C A R E A BO U T DATA S C I E NC E

T O P I C S

• Why I Care About this Topic

• Data Science Defined

• Product Manager Defined

• Data Scientist Defined

• How does a data scientist benefit in a PO

• How does Product Benefit from a Data Scientist

• How does it all work

DATA S C I E N C E D E F I N E D

DATA S C I E N C E D E F I N E D

T O P I C S

• Why I Care About this Topic

• Data Science Defined

• Product Manager Defined

• Data Scientist Defined

• How does a data scientist benefit in a PO

• How does Product Benefit from a Data Scientist

• How does it all work

P R OD U C T M A N AG E R D E F I N E D

T O P I C S

• Why I Care About this Topic

• Data Science Defined

• Product Manager Defined

• Data Scientist Defined

• How does a data scientist benefit in a PO

• How does Product Benefit from a Data Scientist

• How does it all work

DATA S C I E N T I S T D E F I N E D

DATA S C I E N T I S T D E F I N E D

T O P I C S

• Why I Care About this Topic

• Data Science Defined

• Product Manager Defined

• Data Scientist Defined

• How does a data scientist benefit in a PO

• How does Product Benefit from a Data Scientist

• How does it all work

HOW DOES DATA SC I ENCE BENEF I T?

Provides Clarity

T O P I C S

• Why I Care About this Topic

• Data Science Defined

• Product Manager Defined

• Data Scientist Defined

• How does a data scientist benefit in a PO

• How does Product Benefit from a Data Scientist

• How does it all work

H O W D O E S P R O D U C T BE N E F I T ?

Customer Detailed Profile

H O W D O E S P R O D U C T BE N E F I T ?

Determine Risks

H O W D O E S P R O D U C T BE N E F I T ?

Opportunities for Innovation

H O W D O E S P R O D U C T BE N E F I T ?

Innovation for Consumer Products

T O P I C S

• Why I Care About this Topic

• Data Science Defined

• Product Manager Defined

• Data Scientist Defined

• How does a data scientist benefit in a PO

• How does Product Benefit from a Data Scientist

• How does it all work

H O W D O E S I T W OR K ?

Step 1: Real World Problem

H O W D O E S I T W OR K ?

Step 1: Real World Problem

H O W D O E S I T W OR K ?

Step 2: Real World Question to Solve for Problem

H O W D O E S I T W OR K ?

Step 3: Determine Data Available to Answer the ?

H O W D O E S I T W OR K ?

Step 4: Collect the Data

H O W D O E S I T W OR K ?

Step 5: Clean the Data

H O W D O E S I T W OR K ?

Step 5: Clean the Data - Invalid Characters

H O W D O E S I T W OR K ?

Step 5: Clean the Data - Inconsistent Formatting

H O W D O E S I T W OR K ?

Step 5: Clean the Data - Missing Data

H O W D O E S I T W OR K ?

Step 5: Clean the Data - Outside Range Data

H O W D O E S I T W OR K ?

Step 6: Data Analysis

H O W D O E S I T W OR K ?

Step 7: Answering the Question and Deriving Value

H O W D O E S I T W OR K ?

Step 7: Answering the Question and Deriving Value