Why every metric needs a mate

Nicola AndersonGoCardless@Nic365

Figures don't lie, but liars can figure.—Mark Twain

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• Are the eyeballs you are attracting with your ads the right ones.

• Are they into your sales message or what you are actually selling

• To understand the quality of your clicks review your bounce rate:

• Excellent: 26% - 40%

• Average: 41% - 55%

• Acceptable: 56% - 70%

• Walk the plank: 71%

CTR ❤s Bounce rate

Convs ❤ Assisted convs• It takes 14 dates on average before couples say 'I love you’.

• What about your website users?

• How have other channels contributed to the conversion pathway

• Likes = vanity metric.

• Engagement = success of brand on Facebook

• Engagement = people talking about this (PTAT) Total number of likes

• On average 1.3% of fans are actively engaged with a brand

FB ❤ Engagement

The Metrics Guruskaushik.net/avinash

blog.hubspot.com/marketing

lunametrics.com/blog

simoahava.com

analyticsdemystified.com

michelekiss.com

Thanks :)

Nicola AndersonGoCardless@Nic365