WHY MOBILE APPS FAILAVOID THIS FATE

Deepak ChopraChief Executive Officer

Clearbridge Mobile

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ABOUT CLEARBRIDGE MOBILE

One of the fastest growing mobile app

firms in North America

Over 200 mobile apps developed and delivered

into app stores

Over 100 million consumer downloads of Clearbridge built apps

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CUSTOMERS & PARTNERS

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MOBILEDOES ANY THING ELSE MATTER?

Mobile 1st Generation Drives Engagement

Does the Desktop Even Matter?

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BUT MOBILE IS TOUGH!

NewPhilosophy

Thinking Skills

Change is Scary!! Are Your Systems Ready?

ENTERPRISE MOBILE CHALLENGES

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Technology

Business Operational

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TECHNOLOGY

Legacy Systems Real Time Information Integrations

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BUSINESS

Business Rules Need to Be Defined

Embrace New Thinking Focus on Key Features

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OPERATIONAL ISSUES

Internal App Ownership The Right Team? The Right Buy-in?

Development Philosophy

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Executive Buy-In

INGREDIENTS FOR SUCCESS

Internal Champion Agile Philosophy Breakdown Silos

QUESTIONS?

Clearbridge Mobile Inc.

CHATDeepak Chopra

Chief Executive Officer647-361-8401 x104

WRITEdeepak@clearbridgemobile.com

SURFwww.clearbridgemobile.com