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Paul Mahoney Capstrat May 14, 2010 Why Does Amazon Know Me Better Than My Doctor?

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Presented by Capstrat Senior Vice President, Paul Mahoney at HealthCampRDU on May 14, 2010.

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  • 1. Paul Mahoney
    Capstrat
    May 14, 2010
    Why Does Amazon Know Me Better Than My Doctor?

2. Amazon Rocks
Amazon knows everything about me.
3. Amazon Rocks
Amazon records and spits back past encounters with a click.
4. Amazon Rocks
Amazon willingly shares other consumers experience.
5. Amazon Rocks
Pricing is totally transparent.
6. Health care Not so much
7. Health care..Not so much
I fill out the same information EACH VISIT FOR 15 YEARS

  • Date of birth

8. Social security number 9. Allergies 10. Medical history


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