why do we need to be inspired?
TRANSCRIPT
Why do we need to be inspired?
December 2014
What has inspiration got to do with business?
2
Inspiration
To fill (someone) with the urge or ability to do or feel something.
Creating belief
Developing Vision
Generating momentum
Making failure unimportant
Motivating and aligning your team
We can achieve the unimaginable… with a little help
3
Eric McAfee
Industrialist
51, Californian
Global Scot
Career
• Founded Pacific Ethanol
• & 24 other companies
• 4 IPOs over $1B
Started first company with $150
Bruce Walker
Social Entrepreneur
20, Stirling
WeAreTheFuture
Founder
• CEO WeAreTheFuture
• Turnover £35k, 1 staff
Next week for Bruce is Abu Dhabi
We can release the potential in our nation
4
Meet Douglas
What inspires me?
5
The Association of Scottish Businesswomen Awards
Friday October 3rd 2014
Who should be our inspiration
6
“The spirit is larger than the body. The body is
pathetic compared to what we have inside us.”
Diana Nyad
Introduction to Exolta
7
Who are we? Key to success My experience Sectors
Strategic
Growth
planning
Operational
Improvement
Value
Creation
Roles
• Investor
• Advisor
• Entrepreneur
• Connector
Our obsession is to
identify and resolve
growth inhibitors in
your business and
release your true
potential.
People
• Partners
• Associates
Experience
Methodology
Network
Access to Finance
Coverage
Business People Experience
• Technology
• Energy
• Retail
• Manufacturing
• Professional
Services
• Finance
• Arts
• Hospitality
• Food & Drink
An idea on how to ensure your business grows
8
How to win more business
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1. Be consistent - the process is more important than the people.
2. Ignore the voice inside.
3. Always be willing to help, be seen as the expert.
4. Embrace new technology, but partner with techies & creatives.
5. Set activity targets, measure, review and adapt.
6. Get out and talk to people – its your job. Ask for help
7. Ask for the business, refuse to lose, but you can walk away.
8. Don’t forget “Thank you” Fiverr, Deliveraball……
Our World
Clients
Prospects
Staff
Partners
Suppliers
Press
Trade Associations
Networks
Secret: The vast majority of your customers don’t know you exist
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Good news we can
“Your goal is too consistently ask clients
why they buy from you, write down what
they say and pump this out as your
marketing message”
ps, and if you can quote them even better
pps. And even better in a video
Midas Touch Therapies
Business is also about ambition not fear
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Connect and Inspire
www.exolta.com
Tel. 0792 000 8187
@RussellTheOODiana Nyad
• 110 miles Cuba to Florida
• 5th attempt
• 64 years of age
“Never give up”