why do we need marketing?
DESCRIPTION
Businesses That Use Marketing Direct Marketing Activities: Advertising agencies Market research firms Trucking companies Major Marketing Activities: Retailers Manufacturers Real estate agents Limited Marketing Activities: Law offices Physicians Universities Marketing is used in all types of businesses. Direct marketing activities include advertising agencies, market research firms, and trucking companies. Major marketing activities include retailers, manufacturers, and real estate agents. Limited marketing activities include law offices, physicians, and universities.TRANSCRIPT
Why Do We Need Marketing?
Businesses That Use Marketing
Direct Marketing Activities:Advertising agenciesMarket research firmsTrucking companies
Major Marketing Activities:RetailersManufacturersReal estate agents
Limited Marketing Activities:Law officesPhysiciansUniversities
Marketing is all around you…Consumers are faced with many marketing
decisions on a daily basis:Do I make a purchase from this advertisement? In a store? On TV? Social Media?How do I purchase this good or service? Cash? Credit? Debit card? PayPal? Check?What concepts make consumers choose between effective and ineffective advertising?
Basic Internet BusinessesSelling businesses and services on-lineGlobalizationCommunicationCost effectiveness
MarketingThe creation and maintenance of
satisfying exchange relationships“the process of planning and executing
the conception, pricing, promotion, and distribution of goods, services, and ideas to create exchanges that satisfy individual and organizational objectives” AMA
Marketing Mix
Businesses Need Marketing
The Need for MarketingPast View: simple set of activities that
would help a business sell its productsToday’s view: businesses utilize the
marketing concept which is using the needs of customers as the primary focus during the planning, production, distribution, and promotion of a product and service
Development of Business
Self-sufficientBartering
Specialization of LaborMoney system
Central MarketsOther Marketing Activities
The Functions of BusinessProduction:
Raw materialsProcessing Services Merchandising
Operations Accounts and FinanceManagement and
AdministrationMarketing
Coordination of the Functions of Business
Each function of business is dependent upon the other functions of the businessWhat would happen if a business was not
successful in coordinating all aspects of the business operation?
Examples?