Why Do We Buy An

Iphone!?Ray Nakagawa

Why ask this question?

Increase in the number of the people owning one

I want one

Two Possible Answers

Yes! Buy an Iphone

No! Stay with a normal phone

Who Really has an Iphone?

Over 70% of the people around the world At CA almost 50%

What the People said

Percentage

Yes 49.8%No 50.2%

Percentage

Yes No

Why Do We Buy it?

Popularity

Service Internet

Survey Reply

Popularity Number of people wanting the Iphone

increases each year Some countries have too much demand

Service

Applications Phone/Mail Updates

Internet

Can Connect Anywhere Just like a computer Can Do Anything

Other ways?

By an Ipod + normal phone

1. Cheaper

2. Same Sort of Service

Situation of CA Students

63% of the students at CA have parents with Iphone

96% already own an Apple Product 51% plan to buy the next generation of the

Iphone

yes 63%

Familes with Iphone

yesno

Yes 99%

No 1%

Other Apple Product

YesNo

Yes 51%No 49%

Next Generation

YesNo

Final Decision

Do Not Buy An Iphone I already have an Itouch Cheaper + Same Service + Want to stay

originalChoice Price

(****)Service (****)

Internet (***)

Usefulness(**)

Total

Yes **** *** ** 9 (*)

No **** **** ** 10(*)

Thank You!