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Why Diversity Matters to Future of Insurance Industry Dr Patrick Dixon Chairman Global Change Ltd Tuesday, 3 September 13

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Keynote speech on future of the insurance industry looking at trends in diversity, equality of opportunity, workplace discrimination, talent development, team leadership, effective change management, better underwriting, more accurate customer insight, faster growth of insurance in emerging markets. Keynote by Dr Patrick Dixon, Futurist conference speaker.

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Page 1: Why diversity matters to future of insurance industry - motivation, leadership, talent development, insight, foresight, emerging market growth, customer relationships, effective marketing

Why Diversity Matters to Future of Insurance Industry

Dr Patrick Dixon Chairman Global Change LtdTuesday, 3 September 13

Page 2: Why diversity matters to future of insurance industry - motivation, leadership, talent development, insight, foresight, emerging market growth, customer relationships, effective marketing

Talent, skills, experience, language, culture

Tuesday, 3 September 13

Page 3: Why diversity matters to future of insurance industry - motivation, leadership, talent development, insight, foresight, emerging market growth, customer relationships, effective marketing

The future is about

EMOTION

Diversity = PredictabilityTuesday, 3 September 13

Page 4: Why diversity matters to future of insurance industry - motivation, leadership, talent development, insight, foresight, emerging market growth, customer relationships, effective marketing

Tuesday, 3 September 13

Page 5: Why diversity matters to future of insurance industry - motivation, leadership, talent development, insight, foresight, emerging market growth, customer relationships, effective marketing

Diversity  in  workplace  leads  to  diversity  in  

marketplaceTuesday, 3 September 13

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Business Case for Diversity

Tuesday, 3 September 13

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Teams  in  top  half  of  Engagement

� 86%  more  likely  be.er  customer  metrics� 70%  more  likely  to  have  low  staff  turnover� 70%  more  likely  to  be  highly  produc>ve� 44%  more  likely  to  be  profitable  

� 10  million  surveyed  by  Gallup

Tuesday, 3 September 13

Page 8: Why diversity matters to future of insurance industry - motivation, leadership, talent development, insight, foresight, emerging market growth, customer relationships, effective marketing

Corporate ValuesHelp Recruitment

•82%  would  not  work  for  company  whose  values  they  objected  to•59%  work  for  a  company  because  they  believe  in  it’s  values

Tuesday, 3 September 13

Page 9: Why diversity matters to future of insurance industry - motivation, leadership, talent development, insight, foresight, emerging market growth, customer relationships, effective marketing

Coca  Cola  Diversity  Awards

Tuesday, 3 September 13

Page 10: Why diversity matters to future of insurance industry - motivation, leadership, talent development, insight, foresight, emerging market growth, customer relationships, effective marketing

1  trillionpages  a  month

Tuesday, 3 September 13

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Online HR Challenges•xxxxx is like working for that two-faced, back-stabbing "so-called" friend you wish you had neve... Read More

•Just to give an overall perspective. I am trying hard not to EVER buy a product from this company a... Read More

•I am quite disappointed in the culture and diversity at xxxxx. The culture is similar to a popu... Read More

Tuesday, 3 September 13

Page 12: Why diversity matters to future of insurance industry - motivation, leadership, talent development, insight, foresight, emerging market growth, customer relationships, effective marketing

Reputa>on  for  hiring  WHITE  Americans  leading  to  lawsuits

Tuesday, 3 September 13

Page 13: Why diversity matters to future of insurance industry - motivation, leadership, talent development, insight, foresight, emerging market growth, customer relationships, effective marketing

85%  of  leaders  of  largest  US  corpora>ons  say  diversity  is  key  to  innova>on

Forbes  study

Tuesday, 3 September 13

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Diversity  linked  to  higher  sales,  market  share  and  profits,  talent  recruitment

Tuesday, 3 September 13

Page 15: Why diversity matters to future of insurance industry - motivation, leadership, talent development, insight, foresight, emerging market growth, customer relationships, effective marketing

Diverse  teams  can  mean  less  loyalty,  lower  mo>va>on,  higher  sick  leave,  conflict,  mis-­‐

communica>on,  slower  decisions

Tuesday, 3 September 13

Page 16: Why diversity matters to future of insurance industry - motivation, leadership, talent development, insight, foresight, emerging market growth, customer relationships, effective marketing

Expect many mergers and acquisitions even though

Tuesday, 3 September 13

Page 17: Why diversity matters to future of insurance industry - motivation, leadership, talent development, insight, foresight, emerging market growth, customer relationships, effective marketing

Tuesday, 3 September 13

Page 18: Why diversity matters to future of insurance industry - motivation, leadership, talent development, insight, foresight, emerging market growth, customer relationships, effective marketing

What  have  we  learned  from  

tackling  GENDER  issues?

Tuesday, 3 September 13

Page 19: Why diversity matters to future of insurance industry - motivation, leadership, talent development, insight, foresight, emerging market growth, customer relationships, effective marketing

Tuesday, 3 September 13

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Only  30%  Wal-­‐Mart  management  are  women

Tuesday, 3 September 13

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Women  Outperform  Men

•Most  sales  to  women•60%  US  graduates•40%  primary  earners•Most  women  leave  corpora>ons  early•Solve  talent  shortage

UrbanTribal

Tuesday, 3 September 13

Page 22: Why diversity matters to future of insurance industry - motivation, leadership, talent development, insight, foresight, emerging market growth, customer relationships, effective marketing

Women  outperform  menand  then  disappear

•Only  3.2%  of  the  Presidents  or  Chairs  of  the  largest  publically-­‐listed  companies  in  EU  are  women•Only  13.7%  of  their  board  members  are  women  Board  members  with  highest  %  women–  42%  higher  sales–  66%  higher  ROI

Tuesday, 3 September 13

Page 23: Why diversity matters to future of insurance industry - motivation, leadership, talent development, insight, foresight, emerging market growth, customer relationships, effective marketing

Toxic  Testosterone  Culture

Tuesday, 3 September 13

Page 24: Why diversity matters to future of insurance industry - motivation, leadership, talent development, insight, foresight, emerging market growth, customer relationships, effective marketing

•Young  children•Dependent  parents•Double  careers•Double  shiN  pa.erns•Divorce  /  separa>on

Complex  Homes

Tuesday, 3 September 13

Page 25: Why diversity matters to future of insurance industry - motivation, leadership, talent development, insight, foresight, emerging market growth, customer relationships, effective marketing

•12%  of  mothers  want  to  work  full  Mme•31%  do  not  want  to  work  outside  home•28%  men  full  Mme  jobs  want  part  Mme•Most  fathers  want  more  Mme  with  children

•2009  UK  Survey

Parents  and  Work  Flexibility

Tuesday, 3 September 13

Page 26: Why diversity matters to future of insurance industry - motivation, leadership, talent development, insight, foresight, emerging market growth, customer relationships, effective marketing

Life-­‐Life  Balance  Flexibility

Tuesday, 3 September 13

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Balance  is  usually  about  People

Tuesday, 3 September 13

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Bonusable objective = % Part-Time

•Hours  –  part-­‐Mme,  job-­‐sharing,  flexible  start  and  finish  Mmes,  shorter•Leave  –  unpaid  leave  for  study,  bereavement,  parental  care,  voluntary•Loca>on  –  working  from  home,  opportunity  to  transfer  to  different  area

Tuesday, 3 September 13

Page 29: Why diversity matters to future of insurance industry - motivation, leadership, talent development, insight, foresight, emerging market growth, customer relationships, effective marketing

Different in Emerging Nations

Tuesday, 3 September 13

Page 30: Why diversity matters to future of insurance industry - motivation, leadership, talent development, insight, foresight, emerging market growth, customer relationships, effective marketing

Lessons  from  GENDER  can  apply  to  RACE  

Tuesday, 3 September 13

Page 31: Why diversity matters to future of insurance industry - motivation, leadership, talent development, insight, foresight, emerging market growth, customer relationships, effective marketing

Reproduce  own  imageTend  to  recruit  people  with  familiar  name,  voice,  accent,  personality,  culture,  appearance

Tuesday, 3 September 13

Page 32: Why diversity matters to future of insurance industry - motivation, leadership, talent development, insight, foresight, emerging market growth, customer relationships, effective marketing

“People  of  Colour”-­‐  USBy 2050, no ethnic majority in US

By 2050 new immigrants and their children = 83% of growth in workforce

People of colour own 22% of U.S. businesses

Women of colour own 1.9 million firms, $165 billion pa revenue and 1.2m staff

People of color only represent about 15% of corporate boards among the senior management of Fortune 500 companies

Tuesday, 3 September 13

Page 33: Why diversity matters to future of insurance industry - motivation, leadership, talent development, insight, foresight, emerging market growth, customer relationships, effective marketing

US  Race  Discrimina>onUnemployment  rate  for  White  graduates  is  half  that  of  Black  graduates

95%  of  gap  is  due  to  higher  probability  of  losing  workDiscrimina>on  on  ancestry,  color,  hair  texture,  facial  features,  name,  

accent  or  manner  of  speech,  hair  style  (e.g.  locks  or  a  goatee).  Couch  and  Fairlie

Tuesday, 3 September 13

Page 34: Why diversity matters to future of insurance industry - motivation, leadership, talent development, insight, foresight, emerging market growth, customer relationships, effective marketing

EU  race  discrimina>onRise  of  xenophobia  across  EU

Hos>le  reac>ons  to  Italy’s  first  black  cabinet  minister  etcItaly,  Slovakia,  Hungary  NB  discrimina>on  against  Roma  people

Tuesday, 3 September 13

Page 35: Why diversity matters to future of insurance industry - motivation, leadership, talent development, insight, foresight, emerging market growth, customer relationships, effective marketing

Ethnic  Issues  in  UK  Workplace12%  of  working  age  are  ethnic  minori>es20%  unemployment  rate  in  Black  workers7.6%  unemployment  rate  in  White  workers20%  unemployment  rate  in  white  youths44%  unemployment  rate  in  black  youths

1  in  6  UK-­‐domiciled  students  are  from  ethnic  groups1  in  15  ethnic  graduates  are  in  management

Tuesday, 3 September 13

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UK  Race  Discrimina>onOnly 1% of principals of colleges in Britain are from ethnic

minorities -16% of students

Tuesday, 3 September 13

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UK  Race  Discrimina>onMany job applicants change their name or appearance to try to overcome prejudices

better chance of job interview / offer

Tuesday, 3 September 13

Page 38: Why diversity matters to future of insurance industry - motivation, leadership, talent development, insight, foresight, emerging market growth, customer relationships, effective marketing

Benefit  of  Quotas  ?Black  Asian  and  Minority  Ethnic  People  in  UK

1  in  4  at  school  -­‐  1  in  8  in  workforce  -­‐    1  in  16  on  FTSE100  boardsTuesday, 3 September 13

Page 39: Why diversity matters to future of insurance industry - motivation, leadership, talent development, insight, foresight, emerging market growth, customer relationships, effective marketing

Unconscious  racial  biasin  White  Men

Alcoa, Bank of America, Intel, Exelon, Marsh & McLennan Companies, PepsiCo, Wal-Mart and PWC etc

45% percent of white men gave boss a positive rating21% percent of women and people of color agreed

Own story

Tuesday, 3 September 13

Page 40: Why diversity matters to future of insurance industry - motivation, leadership, talent development, insight, foresight, emerging market growth, customer relationships, effective marketing

AGEISM  is  the  next  biggest  challenge  

Tuesday, 3 September 13

Page 41: Why diversity matters to future of insurance industry - motivation, leadership, talent development, insight, foresight, emerging market growth, customer relationships, effective marketing

Jim  Clements  is  100  years  oldTuesday, 3 September 13

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Tuesday, 3 September 13

Page 43: Why diversity matters to future of insurance industry - motivation, leadership, talent development, insight, foresight, emerging market growth, customer relationships, effective marketing

Beyond  Re>rement

� What is your corporate position on retirement age?� Laws vary - challenge to take a position� What is “morally right” and fair?� Does it change when 40% of youth are out of work?

Tuesday, 3 September 13

Page 44: Why diversity matters to future of insurance industry - motivation, leadership, talent development, insight, foresight, emerging market growth, customer relationships, effective marketing

SEXUALITYless  visible  but  high  impact  

 

40%  of  gay  and  lesbian  employees  say  they  face  harrassment  and  discrimina>on  at  work

Tuesday, 3 September 13

Page 45: Why diversity matters to future of insurance industry - motivation, leadership, talent development, insight, foresight, emerging market growth, customer relationships, effective marketing

IMPROVEDIVERSITY  

Tuesday, 3 September 13

Page 46: Why diversity matters to future of insurance industry - motivation, leadership, talent development, insight, foresight, emerging market growth, customer relationships, effective marketing

White  men  ocen  lead  “Diversity”  projects  in  large  US  corpora>ons

BUT  white  men  oNen  blind  to  prejudices  -­‐  according  to  their  non-­‐white  team  members

Tuesday, 3 September 13

Page 47: Why diversity matters to future of insurance industry - motivation, leadership, talent development, insight, foresight, emerging market growth, customer relationships, effective marketing

Develop  hiring  strategy  to  make  workforce  look  like  community  you  operate  in

Recruit  people  who  like  diverse  teams  

Help  new  hires  to  feel  that  they  belong

Create  internal  role  models  /  championsTuesday, 3 September 13

Page 48: Why diversity matters to future of insurance industry - motivation, leadership, talent development, insight, foresight, emerging market growth, customer relationships, effective marketing

Use  community  organisa>ons  in  hiring  to  encourage  diversity

Tuesday, 3 September 13

Page 49: Why diversity matters to future of insurance industry - motivation, leadership, talent development, insight, foresight, emerging market growth, customer relationships, effective marketing

Start  at  the  TopModelling  right  aftudes

Absolute  commitment  to  diversityClear  targets  -­‐  threat  of  quotas!

Equal  candidates  -­‐  chose  under-­‐represented  gender  /  race  etcPublished  sta>s>cs  on  workforce  at  different  levels

Aggressive  steps  to  achieveRecrui>ng  -­‐  mentoring  -­‐  encouraging

Ajacking  ins>tu>onal  prejudice  and  barriersAgents  for  change  in  wider  society

Tuesday, 3 September 13

Page 50: Why diversity matters to future of insurance industry - motivation, leadership, talent development, insight, foresight, emerging market growth, customer relationships, effective marketing

•Individuals•Families•Teams•Communi0es•Wide  World

Diversity  Makes  Life  Bejer

Bejer  underwri>ng,  management,  marke>ng,  mo>va>onTuesday, 3 September 13

Page 51: Why diversity matters to future of insurance industry - motivation, leadership, talent development, insight, foresight, emerging market growth, customer relationships, effective marketing

Why Diversity Matters to Future of Insurance Industry

Dr Patrick Dixon Chairman Global Change LtdTuesday, 3 September 13