why choose twitter for your business

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Twitter Training

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Thinking about whether or not to use Twitter for your business? This presentation will provide you with ten reason why you should be using Twitter for your business.

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Page 1: Why Choose Twitter For Your Business

Twitter Training

Page 2: Why Choose Twitter For Your Business

Why Choose Twitter For Your Business

Page 3: Why Choose Twitter For Your Business

Reason No.1

Twitter is used by over 500million people worldwide.

It is the 2nd fastest growing social media platform ever.

Page 4: Why Choose Twitter For Your Business

Reason No.2

66% of Twitter users follow a brand.½ of those follow 6 or more.

Page 5: Why Choose Twitter For Your Business

Consumers want to feel connected to the brands they love.

Page 6: Why Choose Twitter For Your Business

What do consumers want?

•43% of us are on the look out for deals/special offers/discounts•25% find a brand interesting or their Twitter content entertaining•25% have bought from them before, so are loyal•6% follow you because their friend does – nothing like being a copycat

Page 7: Why Choose Twitter For Your Business

Reason No 3:

Endless Engagement OpportunitiesAsk them questions!

Page 8: Why Choose Twitter For Your Business

Engage with your audience.Make them feel included in your

brand.Valued by your brand.

Do this and they’ll buy from you again and again.

Page 9: Why Choose Twitter For Your Business

Content: What do I say?

20%

30%

50%

Proportions of Types of Content In Any Given Period

PromotionInformationEngagement

Page 10: Why Choose Twitter For Your Business

Reason No 4:

Monitor Hashtags – Get Engaged

Hashtagging helps us to categorise what we are talking about and search for others who

are talking about the same thing.

Page 11: Why Choose Twitter For Your Business

Hashtags

Hashtags are an organic construct. Use them!

#pompeybiz #craft#bbcqt

Individuals and businesses use them to categorise what they are talking about so they can be found by

people they may not know.

Page 12: Why Choose Twitter For Your Business

If you sell cake you might monitor the #cake

If you sell clothes you might monitor the #fashion or #shopping

If you sell security alarms you might want to monitor the #construction

#SME #localbusiness

Page 13: Why Choose Twitter For Your Business

Reason No 5:

You can tweet:•Links to your website•Links to blogs• Images•Videos

Great for SEO and generating hits on your website.

Page 14: Why Choose Twitter For Your Business

Reason No 6:

Engagement and interaction on social media is now valued highly by Google when it is

determining your Search Rankings.

The more engagement and interaction the higher your position.

Page 15: Why Choose Twitter For Your Business

Reason No 7:

Engagement Builds RelationshipsRelationships = Leads

People buy from people. Personalise your company using Twitter, make people feel

valued and then watch the leads and recommendations roll in.

Page 16: Why Choose Twitter For Your Business

Reason No 8:

Twitter gives you the opportunity to provide another level of customer service.

Answering customers questions and placating their complaints will help retain customers and

win new ones.

Page 17: Why Choose Twitter For Your Business

Reason No.9

Twitter can help:

•Grow your business• Improve your reputation•Personalise your company•Position you as an authority in your given arena

Page 18: Why Choose Twitter For Your Business

Use Twitter to prove that you are the best at what you do.

Give Free AdviceBe Helpful

Be Proactive

Page 19: Why Choose Twitter For Your Business

Reason No 10:

How to use Twitter for business is something you can learn.

Want to know more about Twitter Training?

Page 20: Why Choose Twitter For Your Business

Twitter Training

We host public and private Twitter training days as well as one-on-one coaching. Bespoke to fit your needs.

To find out more visit: http://tillison.co.uk/twitter-training/Or call 02392 230794