why build a neighbourhood website?

Grant Findlay-Shirras | CEO, parkbench.com | [email protected] | @parkbenchteam | #parkbenchmarketing

Why You Need a Specific Website for Your

Geographic Farm Area

http://parkbench.com

mailto:[email protected]


Grant Findlay-Shirras CEO, Parkbench

HBA, Richard Ivey Business School Marketing Experience: 10+ Years

Industries: Events, Beverages, Sports Equipment, Fitness, Technology

Parkbench.com Started in 2014

Website Ranking: Top 0.01% Across Canada + California

200+ Realtors. 300+ Neighbourhood Websites

#1 for local content quantity #1 for local content quality

Introduction





My Neighbourhood Website WorkedThis ($h!tt^) website got a fitness professional and a realtor more clients.

This webinar will teach you why it worked and how to do it better!




Parkbench was formed (by accident)to help realtors have an effective neighbourhood website in less time and for less money




FAQ

• The webinar will be recorded

• The slide deck will be sent to everyone after via email

• Enter any questions in the GoToWebinar Control Panel

• Questions will be answered at the end of the presentation

• “Neighbourhood Website” = website for your geographic farm area

• Promo Code for 25% off comes at the END of the webinar




6 Principles of Persuasion

1.Reciprocity

2.Commitment/Consistency

3.Social Proof

4.Liking

5.Authority

6.Scarcity

3 Principles of Business Success




Leverage other people’s:

1.Time

2.Money

3.Network

4.Brand

5.Content

6.Traffic





The Digital Revolution

1.Social Media

2.Mobile

3.Inbound Marketing

4.Software

5.Automation


Technology is JUST a TOOL.Technology is NOT a solution.




Elements of a Neighbourhood Website

Static Content (Easy) Business & School Directory; History; Demographics; Walk Score; Public Services

Dynamic Content (Hard) Events, Deals, News, Crime & Safety, Classifieds

User Generated Content (Hardest) Profiles, Reviews, Photos, Videos, Social Messaging,




Promote Your Neighbourhood Website




Get Local Businesses On Board




Neighbourhood Focused Email Newsletters

Email Newsletter Features:

1.Email newsletter sign up form

2.Add content from your website to the email newsletter, that links back to your website. (Automate if possible)

3.Send it weekly or monthly




Long term benefits of a Neighbourhood Website




How to boost the search engine ranking of your website

• Blog

• Reviews

• Photo Gallery

• Recently Sold Data

Features:

• Add Unique Content

• Social Media Promotion

• Backlinks

• On Site Optimization

Actions




Cost of a Neighbourhood Website

$200/year$1500/upfront

$500/year

$8000 one time

$3000/year

$8000 one time

$12,000/year

$1000 one time

$2000/year

$4400 one time




Thank You

RECIPROCITYPROMO CODE FOR 25% OFF

PLEASE SHARE YOUR FEEDBACK AFTER THIS WEBINAR



why build a neighbourhood website?

Real Estate