why brazilians and swedes cooperate so well - in spite of all differences
DESCRIPTION
There are different methods to "measure" cultures. Here you have an example with using the HumanGuide® concepts, which is based on L Szondi's personality theory.TRANSCRIPT
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© H.E. Humankonsult AB, 2007 www.humanguide.com
Why do Brazilians and Swedes normally cooperate well?
(an analysis with HumanGuide)
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How can this work?
Aren’t their cultures very different?
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The culture of a country is based on factors such as:
Geography HistoryReligion/
PhilosophyLanguage
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Anthropological research interviews
Surveys
or HumanGuide®
You can describe the culture by
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About culture
it takes about 1000 years to change… (according to Hofstede…)
the “factors” are most often on/off according to my studies with HumanGuide
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Culture ”guru”:Geert Hofstede…
(value-based)
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High dependence, inequality accepted, hierarchyneeded, power holders have privileges, etc
Answer
Five dimensions
Power Distance
Individualism
Masculinity
Uncertainity Avoidance
Long-term Orientation
Dimension
“I” consciousness, private opinions, fulfil obli-gations to self, penalty implies guilt, etc
Performance ambition, live in order to work,big and fast is beautiful, etc
Inner urge to work hard, showing of emotionsaccepted, conflict is threatening, etc
Many truths, pragmatic, acceptance of change,perseverance, etc
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Five countries…
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How can then a culturebe describedby HumanGuide?
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HumanGuide®???
= Human DevelopmentSystem…
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1975 - Training in L Szondi’s (1893-1986) personality theory
1986 - The first version of the personality test (questionnaire)
1999 – Web version; Rolf met Giselle Welter (Brazil) at SIS -99 in Louvain-la-Neuve, Belgium
2002 – Brazilian HumanGuide version ready to use
Our development of the HumanGuide concepts
(short version;-)
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© H.E. Humankonsult AB, 2007 www.humanguide.com
The HumanGuide® concepts is available in Swedish, English, Portuguese, German, French, Polish, Italian and soon more…
HumanGuide® is used in Sweden e.g. H&M (clothes retailer)Brazil e.g. Peugeot CitroenSwitzerland e.g. u-blox (GPS chips)
Brazil: On April 2009, HumanGuide was the first approved internet-based personality test- and it still is!
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HumanGuide…(motivation-based)
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The Eight Boxes Theory - please, assess yourself…
The Eight Boxes Theory
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2+2= ?
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I think it is about four, what do you think?
FOUr!
2 + 0 = 2, 2 + 1 = 3, 2 + 2 = 4
Fourh!
4,000
About four
FOOUURR...
Tja, four...
Answer
2+2=
SensibilityPower
Quality
Exposure
Structure
Imagination
Stability
Contacts
Factor
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Rolf Kenmo
and you…
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Person/Culture Chemistry Analysis…
“The most important single ingredient in the formula for success is knowing how to get along with people”
Theodore Roosevelt
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CultureProfile - Brazilian
Stability
Sensibility
Power
Quality
Exposure
Structure
Imagination
Contacts
Not typical Typical
HumanGuide®version...
(an average done byca 50 Brazilians)
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Brazilian Culture (carnival…)
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E. g. CultureProfile - Swedish
Stability
Sensibility
Power
Quality
Exposure
Structure
Imagination
Contacts
Not typical Typical
An average done byca 50 Swedes
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Swedish Culture (kolarkoja…)
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Possibilities?
Risks and guards?
What happens if…
a Swede meets a Brazilian?
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Power ImaginationExposure Contacts
Sensibility StructureQuality Stability
How could this work?
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Power ImaginationExposure Contacts
Sensibility StructureQuality Stability
The bridge: Sensibility!
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Sensibility, the bridge…
Sweden: The “Lovika” mitten…BRAzil: Warm as a log fire…(log fire = “BRASA” in Swedish)
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And World Championship FootballIn Sweden 1958…
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Power ImaginationExposure Contacts
Sensibility StructureQuality Stability
Why “USAns” have Power and not so good match with Brazilians?
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Brazil: More exotic,
i.e. it suits Imagination?
USA: Shorter distance to go,
i.e. it suits Power!
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© H.E. Humankonsult AB, 2007 www.humanguide.com
Brazil: The Portuguese
king’sdecision…
Better analysis…USA: Individual decisions!
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Rolf comes fromVärmland (=Warmland!)
(West part of Sweden)
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© H.E. Humankonsult AB, 2007 www.humanguide.com
Power ImaginationExposure Contacts
Sensibility StructureQuality Stability
Vä rmland is Sweden’s Brazil;-)
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The first Brazilian phonegot Don Pedro (the emperor)
(It was delivered by Lars Magnus Ericsson and he was from Värmland!)
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I, Rolf Kenmo, like Brazilian culture too;-)
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Rolf Kenmo - Giselle Welter
Sweden + Brazil = A great team!
Ordem e Progresso!
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© H.E. Humankonsult AB, 2007 www.humanguide.com
Giselle recruited (as being chairman) a new
headmaster for the German school in Sao Paulo –
it was tricky…HumanGuide helped a lot!
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§ 1. Be brave and go-ahead!
§ 2. Be prepared for action!
§ 3. Be a good tradesman!
§ 4. Keep order in the camps!
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IKEA
H&M
Absolut (The Viking Manifesto…)
Etc
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© H.E. Humankonsult AB, 2007 www.humanguide.com
The HumanGuide® concepts can assist
to quickly describe a cultureto understand a cultureto facilitate good cooperation – from the start!
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© H.E. Humankonsult AB, 2007 www.humanguide.com
Our vision:
HumanGuide®
improves at work and in life!
www.humanguide.com
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© H.E. Humankonsult AB, 2007 www.humanguide.com
Evaluations of HumanGuide®
“I am a little sceptical to assess people via tests, but HumanGuide was the best I have seen. Very satisfied”
“Interesting that a so simple and quick test can give such a precise assessment of a person”
“The result was that I in a short time “learnt” for me unknown people”
“Good method for a group to discuss both the individuals and the group’s behaviour”
This is the third concept the management team is using: “This was the best!”
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June 24th 2010 – A new website
www.humanguide.com.br
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Possibilities with HumanGuide®
HumanGuide®Profiles
LeadershipDevelopment
TeamDevelopment
IndividualDevelopment
RecruitmentHumanGuide
IT support
OwnDevelopment
BusinessDevelopment
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HumanGuide International:www.humanguide.com
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but if you like to know more about •country cultures•chemistry•culture applications– please, go on…
The End,
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© H.E. Humankonsult AB, 2007 www.humanguide.com
Country Culturesvia HumanGuide…
NOTE! Not research,a few examples!
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© H.E. Humankonsult AB, 2007 www.humanguide.com
CultureProfile - Finnish
Stability
Sensibility
Power
Quality
Exposure
Structure
Imagination
Contacts
Not typical Typical
Done by a “culture” consultantSweden - Finland
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© H.E. Humankonsult AB, 2007 www.humanguide.com
CultureProfile - German
Stability
Sensibility
Power
Quality
Exposure
Structure
Imagination
Contacts
Not typical Typical
Done by someGermans
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© H.E. Humankonsult AB, 2007 www.humanguide.com
CultureProfile - US
Stability
Sensibility
Power
Quality
Exposure
Structure
Imagination
Contacts
Not typical Typical
Done by a professor in English in USA
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© H.E. Humankonsult AB, 2007 www.humanguide.com
CultureProfile - Chinese
Stability
Sensibility
Power
Quality
Exposure
Structure
Imagination
Contacts
Not typical Typical
Done by a Chineseengineer in China
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© H.E. Humankonsult AB, 2007 www.humanguide.com
CultureProfile - Russian
Stability
Sensibility
Power
Quality
Exposure
Structure
Imagination
Contacts
Not typical Typical
Done by a Russianengineer in Russia
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© H.E. Humankonsult AB, 2007 www.humanguide.com
CultureProfile - Hungarian
Stability
Sensibility
Power
Quality
Exposure
Structure
Imagination
Contacts
Not typical Typical
Done by a Hungarianpsychologist in Brazil
© H.E. Humankonsult AB, 2000 www.humankonsult.se
Swedish
(= corefactor)
(=co-factor)
FactorOverview-Culture examples
Brazilian
Indian
South Korean
Chinese
US
Finnish
Swedish
Brazilian
Indian
Korean
Chinese
USFinnish
German
German
Russian
Hungarian
Russian
Hungarian 2
Hungarian 1