why branding matters in gaming | justin booth-clibborn
TRANSCRIPT
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Justin Booth-Clibborn, Chief Marketing and Business Development Officer
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OUR MISSION:PERSUADE CHANGE & INFLUENCE
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WE BLUR THE LINE BETWEEN MARKETING AND ENTERTAINMENT,
EMOTIONALLY CONNECTING BRANDS
WITH AUDIENCES
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TRUSTED BY THE WORLD’S LEADING BRANDS
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WHY BRANDING MATTERS
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STAND OUT FROM THE
CROWD
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BRANDING BASICS
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• IDENTIFY YOUR AUDIENCE
BRANDING BASICS
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• IDENTIFY YOUR AUDIENCE
• DEFINE WHAT YOU STAND FOR
BRANDING BASICS
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• IDENTIFY YOUR AUDIENCE
• DEFINE WHAT YOU STAND FOR
• DEVELOP YOUR TONE OF VOICE AND PERSONALITY
BRANDING BASICS
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• TAKE THE TIME TO DEVELOP GOOD CREATIVE IDEAS
BRANDING BASICS
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• TAKE THE TIME TO DEVELOP GOOD CREATIVE IDEAS
• ROOTED IN YOUR BRAND’S DNA/USP
• STAND OUT FROM THE CROWD
• CONNECT ON AN EMOTIONAL LEVEL
• MAINTAIN CONSISTENCY OF VOICE
BRANDING BASICS
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BEFORE PSYOP AFTER PSYOP
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BEFORE PSYOP AFTER PSYOP
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BEFORE PSYOP AFTER PSYOP
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IT’S NOT AS EXPENSIVE AS
YOU THINK
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PROBLEMHow to reinvigorate old fans and bring new fans into the mix
SOLUTIONCreate a social media based content marketing campaign around the idea of “A Day in the Life of the Demon Monkey”
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Jan 2014
Febru-ary
March
April
May June July Au-gust
Sep-tember
Oct No-vember
De-cember
Jan 2015
Febru-ary
March
April
May June July Au-gust
Sep-tember
Oct No-vember
De-cember
Jan 2016
0
20000
40000
60000
80000TOTAL FB FAN INTERACTIONS
MOST EVER FAN INTERACTIONS
Campaign Start
HIGHEST EVER SOCIAL REACH FOR THE GAME
UP 200+ PLACES IN IOS APP STORE RANKING TO #5 MOST DOWNLOADED
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WHY BRANDING MATTERS
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