51st ICCA Congress

International Congress and Convention Association.

Twitter: #ICCA12

Session sponsored by:

Why and when to bid for the ICCA Congress

23 October 2012

International Congress and Convention Association.

Twitter: #ICCA12

• Germany hosted ICCA Congress twice before 2011 (1974 Munich, 1984 Berlin)

• #1 in Europe, #2 World (ICCA statistics)• Very strong German ICCA community

– Only numberwise?– Is there a lobby for Germany inside ICCA?

• Germany was bidding in 2006 together with Biarritz and Florence and lost!

• WHY?

Why and when to bid?

International Congress and Convention Association.

Twitter: #ICCA12

• How can we find out why? (Ask the CEO!)• When would be a chance bid again?• Germany started immediately after we got beaten

– To prepare a new bid– To learn the lessons– To create a professional, efficient bid– To form a German team around a destination– To bring in emotion

• Be prepared to do the unexpected!

Why and when to bid?

International Congress and Convention Association.

Twitter: #ICCA12

• Why?– After 1989 Germany has changed, Europe has changed,

the World has changed– Show a new and different Germany– Fullfill all stereotypes about Germany (expected)– Implement innovation and emotion (unexpected) – Strategic plan!

Why and when to bid?

International Congress and Convention Association.

Twitter: #ICCA12

• When?– Your country is prepared– You understand the ICCA Community– You are known in the ICCA community – You did smaller meetings for ICCA

• Chapter Meeting• Client Supplier Workshop

– You become active inside ICCA• Regional activities (chairperson)

• Who?– Leipzig because– 100 % fullfillment of criteria set up in our strategic plan

Why and when to bid?

International Congress and Convention Association.

Twitter: #ICCA12

• Anything else?– Be prepared to lose – Be prepared to step into a long and tough bidding process– Be prepared to spend money– Be prepared that there are 3 steps

• Emotional bid book (attract attention)• 3 day site inspection by the CEO (improve)• Live presentation in front of the Board (convince)

– Be prepared that there are bidding rules– Be prepared that it is a team effort– …,

Why and when to bid?

International Congress and Convention Association.

Twitter: #ICCA12

• But there is help!– Communicate with Martin and his team– Take their needs and advice seriously– Contact ICCA members who won and lost

– Compared to sports:

Your are bidding for the Olympic Games!

Why and when to bid?

International Congress and Convention Association.

Twitter: #ICCA12

• Is it worth it?– 3 year marketing campaign after the decision

• Inside your company• Inside your destination• In the whole world

– PR campaign

Why and when to bid?

International Congress and Convention Association.

Twitter: #ICCA12

Media coverage

International Congress and Convention Association.

Twitter: #ICCA12

• Is it worth it?– It goes on and on afterwards

• 3 speakers (2 clients) with Leipzig background invited to the congress

• Leipzig „Green Traffic“ project (CSR report, GMIC)• Board of directors• …

• „Please go for it!“

Why and when to bid?

51st ICCA Congress

International Congress and Convention Association.

Twitter: #ICCA12

Session sponsored by:

Thank you!