why and how moravia worldwide and idiom technologies are working together
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Why and How Moravia Worldwide and Idiom Technologies are Working Together. Gr á inne Maycock , Moravia World w ide Peter Reynolds, Idiom Technologies LRC XII September 2007. Agenda. Introduction Idiom WorldServer Client challenges Localisation v alue chain Idiom LSP Partner Program - PowerPoint PPT PresentationTRANSCRIPT
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Why and How Moravia Worldwide and Idiom Technologies are Working
Together Gráinne Maycock, Moravia Worldwide
Peter Reynolds, Idiom Technologies
LRC XII September 2007
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AgendaAgenda
• Introduction– Idiom WorldServer
• Client challenges• Localisation value chain• Idiom LSP Partner Program
– Driver for strategic alignment– Benefits for Idiom– Benefits for LSP– Benefits for end clients
• Moravia’s technology strategy• Case studies• Q&A
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Who is Idiom Technologies?Who is Idiom Technologies?
• Globalization Management Systems (GMS) leader– Pioneered market in
1998– More than 60
customers (select sample here )
– Business and product integration alliances withkey ISVs
– Growing list of SI / VAR and consulting partners
– More than 30 active language service provider (LSP) partners
The District Of ColumbiaOffice Of Human Rights
Kanselarij van de Eerste Minister(Belgium Prime Minister’s Office)
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About MoraviaAbout Moravia
• Fact List:– Founded in the Czech Republic in 1990– 12 offices in 9 countries– Production Hubs
• China, Czech Republic, Argentina
– Clients include: Oracle, Microsoft, Adobe, Toshiba, Medtronic, Logitech, …
– 500+ staff worldwide
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Global Global Enterprises & Enterprises & OrganizationsOrganizations
IndependentIndependentSoftware VendorsSoftware Vendors
WorldServer™– What is it?WorldServer™– What is it?
• Operating Systems & Platforms
• Content Management
• Database• Software
Configuration Management
• Product Lifecycle Management
• XML Publishing Systems
Language Language ServiceService
ProvidersProviders
Tra
nsla
tors
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Challenges Facing Clients Challenges Facing Clients
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Challenges Facing ClientsChallenges Facing Clients
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Challenges Facing ClientsChallenges Facing Clients
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Challenges Facing ClientsChallenges Facing Clients
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Challenges Facing ClientsChallenges Facing Clients
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Challenges Facing ClientsChallenges Facing Clients
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Localisation Value ChainLocalisation Value Chain
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Project Management
Language Management/ Quality Management
Technology
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Localisation Value Chain - Core Competence of MoraviaLocalisation Value Chain - Core Competence of Moravia
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Project Management
Language Management/ Quality Management
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Localisation Value Chain - Core Competence of IdiomLocalisation Value Chain - Core Competence of Idiom
Del
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QA
Pro
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fee
db
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Project Management
Language Management/ Quality Management
Technology
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Idiom LSP Partner ProgramIdiom LSP Partner Program
• LSPs have close working relationships with Idiom customers and prospects
• LSP have huge industry knowledge and expertise
• Mutually beneficial partnership between LSPs and Idiom
• Promoting WorldServer among LSPs and their customers
• Making best use of limited Idiom resources by targeting LSPs which have greatest potential to benefit from and contribute to the partnership
• Partnership with creative entrepreneurs can lead to new business ideas
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Globalisation Market DynamicsGlobalisation Market Dynamics
• May not be using LSPs• No internal professional
localisation staff / people• Relatively few languages /
not much content
• Using some LSPs• Some internal professional
localisation staff / people• Significant amount of
languages and content
• Time-to-Market -driven• Using multiple LSPs• Very significant amount of
languages and content
Idiom Goal:
• Deliver best “non-captive” TMS / GMS solutions
• Help to push the dividing line to the left
(1) NOT TMS/GMS-ready(Opportunistic Idiom Sales & Marketing)
(3) TMS/GMS-ready(Aggressive Idiom Sales & Marketing)
Translation & Localisation Spend (~$10b in ’07 – 12% CAGR)1
“Captive” TMS/GMS
clients/market
(2) TMS/GMS-curious
1 Source: Common Sense Advisory
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Drivers for a Collaborative ApproachDrivers for a Collaborative Approach1s
t maj
or c
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orld
Summ
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Mor
avia
HQ
Mor
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bec
omes
Idio
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SP
Platin
um P
artn
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Summer ’05 Summer ’06 Autumn ’06 Winter ’06 Spring ’07 Summer ’07
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Benefits to IdiomBenefits to Idiom
• Broader understanding of L10N process• Access to the challenges of wider client
base• Access to experts in many departments• Live feedback from LSP on actual
processes
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Benefits to MoraviaBenefits to Moravia
• Direct access to Idiom development team
• Direct access to Idiom’s roll out teams• Better knowledge of customisability• Broader offering to end client base
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Benefits to End ClientBenefits to End Client
• One stop shop for global releases• Solutions to many globalisation
challenges• Knowledgeable teams with wide
experience• Reduced overhead due to single-point
communication
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Moravia’s Technology StrategyMoravia’s Technology Strategy
• We believe in the power of independent technology suppliers in a mature industry
• We are not dogmatic about specific tools; customers expect flexibility and freedom of choice
• Customer retention based on value and performance, not on locking them in a proprietary technology
• Proprietary development focused on customisation and integration
• Active member of OASIS and similar initiatives• Innovation will result from integration of TM/MT and
strong workflow technology
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Collaborative Approach – 1 TM EngineCollaborative Approach – 1 TM Engine
• The client: # 1 in biometric security devices for personal use
• Trados → Idiom migration through TMX– Better leverage across doc formats even on the first
project
• Advantages for the customer– Increase of localisation scope has an incomparably lower
impact on budget
• Advantages for Moravia– Streamlined TM management and higher consistency
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Collaborative Approach – 2 Workflow EngineCollaborative Approach – 2 Workflow Engine• The client: One of the world’s largest software
companies– Large localisation scope (40+ languages) and very
aggressive schedules
• Seeking a workflow engine to automate their processes– Bilingual RTFs a must for their process– Very complex workflow with an urgent need for
automatic reassignment among geographically dispersed locations
• Moravia select Idiom WorldServer• Idiom WS TM engine not suitable for handling
bilingual RTFs (-)• The customer plans XLIFF migration (+)• Enterprise level, highly scalable workflow engine (+)
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Collaborative Approach – 3 Terminal SolutionCollaborative Approach – 3 Terminal Solution• Deployed mainly for clients who run their own
instance of Idiom WS• On-line sharing of TMs among translators
through Moravia’s unique terminal solution• A preferable solution for freelancers and client
reviewers– No need to install anything locally
• Translation project is started instantaneously by a double-click on a remote machine
– Database project backed up real-time
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The FutureThe Future
• Moravia works with Idiom in the following areas:– Ergonomics and concept improvements
• Ergonomics of Desktop Workbench• Concept of online TM sharing• GMS (customer) to GMS (LSP) Integration• Tight filter development collaboration foreseen
– Hosting solutions• Customer workflow hosted on Moravia internal Idiom WS
instance; customer cannot access the process• Moravia working for the customer through the customer’s
Idiom WS or Idiom WS On demand instance• Moravia can host a client instance of Idiom WS granting
full scale access
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The FutureThe Future
• WorldServer 9.0– New features → benefits
• New workflow terminology management• Live TM support – Moravia had requested this• Translation Memory enhancements• Quality & Review Management• Machine Translation Support
– Released end of August 2007
• GMS to GMS support• Partners such as Moravia and customers are
main source of new functionality.
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Q & AQ & A
• Gráinne Maycock, Moravia Worldwide– grainnemATmoraviaworldwide.com
• Peter Reynolds, Idiom Technologies– preynoldsATidiominc.com
Thank You