UCD Innovation Academy Lecture, May 8th, 2015

Hi, Simon Cocking, Irish Tech News, Geek Time, Dublin Growth Hackers, Tweakyourbiz, journal.ie, Sarahpaddleswim

Analytics : good for your business

By @SimonCocking

1. Analytics, intro

On all major platforms, including Google, Facebook, Twitter,

Wordpress

2. What they tell you?

User age, gender, geolocation, browser, device, operating system used to help find ideal customers.

3. Why is this useful?

Target your ads, social media strategy, and campaigns to reach your optimal market

4. How can I learn how to use Analytics?

Google Analytics academy, you can do free courses

https://analyticsacademy.withgoogle.com/explorer

http://learn.wordpress.com/

Twitter Analytics also https://analytics.twitter.com/about

And Facebook too https://www.facebook.com/help/search/?q=insights

Link to the presentation on slidesharehttp://www.slideshare.net/SimonCocking/why-analytics-are-useful-nov-7th-41243974

Neil Patel’s Quick Sprout is a useful tool & a great blog to follow

http://www.alexa.com/ & http://www.similarweb.com/ are useful for assessing other websites

Thanks, you’ve been awesome!

@SimonCocking http://sarahpaddleswim.wordpress.com/