why a brand changes ( examples of a tech retail brand )
DESCRIPTION
TRANSCRIPT
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Why Logo Changed ?
1. “Mobi” name had trademark issue……
2. A new name relevant to the apps category was done
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Corporate Brand /Logo Change
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Old & the New logo
Old New
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Packaging journey
1.The old products was packaged is very small pouch
2.The new products is now large to gain brand visibility at retail counter
3.Like any other big brands the packaging was also given a important tool of communication
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1
Large pack
2 3 4
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Packaging
Old /New
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Old Packs
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Old /New
Old /New
Old /New
Old /New
Old /New
Old /New
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Give each software a Product status
1.The software was given a look & feel of a product resulting brand visibility & increase of brand equity in future
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Brand Architecture
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OLD
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Corporate/ Mother Brand
(Sub Brands )
New
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Mobi suite ( now -Total security )
1.The idea is to launch this a most premium product
2.The package gives it hi end quality assurance
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Daily re launch
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Visibility Creation- VM
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Daily Poster
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POS
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Dangler
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Banner
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Standee
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Table top tent card
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Strip Sticker
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T -Shirt
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Floor Sticker
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Product Posters
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