whuffie can buy me love
Post on 17-Oct-2014
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Presentation I gave July 13, 2010 at 1 Credit ConferenceTRANSCRIPT
whuffie*can* buy me love
why would you listen to me:• 18 years in online communities (1992)• 6 years of blogging (2004)• was a beta tester on twttr (b4 it even had
vowels - July 2006)• launched a startup 2006 - over 1Million
uploads within 24 hrs• was an advisor on the Facebook F8 platform• named one of the most influential women in
technology in Fast Company Magazine• wrote a book that is now sold in 7 languages
worldwide• I spend an inordinate amount of time online
studying this stuff• they’ve bolted the doors to this room
3all you need is love
this stuff is important
the force is with you
stuff thatis important
stuff that isentertaining
this presentation
I don’t get it
twitter |ˈtwitər|: noun a place where people talk about what they had for
lunch.
me me me me me me me me me me me me me me me me me me me me me me me me me me me me me me me me me me me
narcissists
escapists
http://www.flickr.com/photos/laughingsquid/420074166/
addicts
who cares?http://www.flickr.com/photos/lifeontheedge/458706241/
why (and what)
we sharehttp://www.flickr.com/photos/ryanr/142455033
random thoughts
http://www.flickr.com/photos/wynde/1394089355/
82%
76% articles/business essays
75% links to interesting subjects
69% positive feelings
74% personal photos (family, friends, self)
Articles most likely to be shared are:
emotionalpositivelengthier
awe-inspiringWill You Be Emailing this Column? It’s Awesome, Tierney ://www.nytimes.com/2010/02/09/science/09tier.html
“people are more likely to share articles that they think will interest others ...not themselves”
http://www.flickr.com/photos/katie_made_me_do_it/4231581505/
76%posted
something highly personal
How I was feeling. Feeling lonely after moving to a new city. Told story of my epically "being dumped".
Private thoughts towards political issues. A tweet from a date. I've posted long blog posts about
terrible breakups and details about one-night stands. Failing on a date. Setting fire (accidentally) to my own house. Client woes. Notices of hair growing
in unusual places. Anniversary of my brothers death...it was out of character. Being a new mother and how that felt. Details of my sex life. When I got
engaged. A blog about the death of my son. Thoughts on troubles I was having with my wife. Being in an open relationship. Infertility struggles. That I was not proud of what I've done in the past 10 to 20
years. Relationship status.
wefeelfine.org
http://www.flickr.com/photos/hippie/2496096306/
Other12%
Considered deleting13%
Deleted it34%
Kept it41%
keep or delete?
66%kept on
some level
whereaboutshttp://www.flickr.com/photos/kylesteeddesign/4622356056
other15%
Don’t post39%
Post, tweet, fb + blog3%
Post, tweet & FB9%
Post + tweet11%Post location
23%
Geo-location (Foursquare/Gowalla/etc)
Other7%
No58%
Friends Only19%
Yes16%
Travel Plans (Tripit/Dopplr/etc)
49% 35%yes yes
Why people share where they are:
chance of connectionsfor personal record keeping
identity broadcastingincentives (badges)
social webSN’s more popular than email (67% - 65%)
stats from: Neilsen Mar09, Facebook public Statistics Jan10,
Women are more active in most SN’s (avg 53%)
Social networks are more popular than porn
Amount of time spent on FB increased 566% in 09
3.5 billion pieces of content shared each week
>550 FB Apps made by >1M developers
>225k iPhone apps, downloaded >5B times
FACEBOOK: >500 Million UsersTWITTER: >120 Million Users
FOURSQUARE: >1 Million Users
Articles of interest. Event photos. Artistic expression. Personal photos. Locations. Travel plans. What I just bought. Questions. Answers.
Quotes. Inspiration. Feelings. Pain. Elation. Events. Videos. Random thoughts. Jokes. Links. And
yes...what I just had for lunch.
what we share?
KIDS TODAY...
http://www.youtube.com/watch?v=dGCJ46vyR9o
69%of online 12-24 yr olds own a laptop
stats: srgnet.com November 2009
91% of American teens are online (PEW 2008)69% of American teens have broadband at home (PEW 2008)
12-24 year oldsspend an average of
7.1 hoursper dayon video-basedentertainment...
stats: srgnet.com November 2009
59%have video capable media players
65%have watched a <10 min clip in the past month (23% watched 60min show)
80%watch video on digital media players
52%watch TV with their laptop almost allof the time (70% are IMing, texting to share TV events with friends)
stats: srgnet.com November 200966%watch TV online
59%would rather get rid of cable TV than the internet
stats: srgnet.com November 2009
connected
mobile
now
to friendsto the internet
delivered to menomadic on-the-go
convenientinstant
stats: srgnet.com November 2009
DESTINATIONS
stats: srgnet.com November 2009
FRIENDS
BRANDSmeh
genYrejects brands who ‘court’ them and instead prefers to pull in the brands that resonate with
them and their values.
info: GEN BUY, Yarrow & O’Donnell 2009 (Wiley)
who cares?http://www.flickr.com/photos/lifeontheedge/458706241/
http://www.flickr.com/photos/a2gemma/1448178195/
you should
all you need is
love
?
http://www.flickr.com/photos/eschipul/437288525/
cory doctorow
nicenetworkednotable
reputationinfluencebridging
bondingaccess 2 ideas/talentaccess 2 resourcesreciprocity
accomplishments
social capital of your friends
etc.
capital
http://www.flickr.com/photos/notic/86343146/
ping!!!
nicenetworkednotable
http://www.flickr.com/photos/brraveheart/2072543750/
d’uh
accept ignore
Jon Brawnwants to be your friend!
you have 10 friends in common
accept ignore
Jon Brawnwants to be your friend!
you have 10 friends in common
Alex
Karen
April
Cori
Oshun
Shira
Christian
Alex
Gina
Bill
I ‘Googled’
youTM
oxytocin, baby
http://www.flickr.com/photos/adwriter/257937032/
Social networking affects the brain like falling in love.“Companies that can connect with us and raise our oxytocin levels should prosper.
Those that can't, won't.”
http://www.fastcompany.com/magazine/147/doctor-love.html
Neuroeconomist Paul Zak:
http://www.flickr.com/photos/teointarifa/490408075/
we are wired toconnect
connection reciprocalaltruism
generosity
the forceis strong with you
in-house
youngandfreealberta.com
Patelco Credit Union
lovemycreditunion.org
crowdsourced
bankerspank.com
513,126 views!!!
moveyourmoney.info
isyourmoneyinthebank.com
the death starhttp://www.flickr.com/photos/joestump/3460573696/
use the force to take it out...
"Banking for most of time has been a very personal relationship. It has only changed in the past 30yrs where people no longer know
their banker."
http://silona.org/banking-1-trust-and-credit/2009/11/13/
#openbanking
personal professional
“it’s nothing personal ma’am.”
personal professional
“it’s nothing personal ma’am.”
“we love our members.”
Q.“Suppose that you have a perfectly good social system and you remove the
financial system. Will the social system fall apart?”
http://www.ingenesist.com/general-info/social-system-capitalism.html
Q.“Now, look at it the other way around. Suppose that you have a perfectly
good financial system and you remove the social system, does the financial
system fall apart?”
http://www.ingenesist.com/general-info/social-system-capitalism.html
what makes the world go around
then?
$
social capital
?
quantity
numbersnumbersnumbersnumbersnumbersnumbersnumbersnumbersnumbersnumbersnumbersnumbersnumbersnumbersnumbersnumbers numbersnumbersnumbersnumbers
qualitystoriesstoriesstoriesstoriesstoriesstoriesstoriesstoriesstoriesstoriesstoriesstoriesstoriesstoriesstoriesstoriesstoriesstoriesstoriesstories
meaningfulnumbers havestories
http://www.flickr.com/photos/cambodia4kidsorg/3587556872/ + http://beth.typepad.com/
ACTION!
3all you need is love
this stuff is important
the force is with you
the uniqueness
of CUs is tiedto this shift......
http://www.flickr.com/photos/lockergnome/1643929176/
may the force be with you
Tara ‘missrogue’ [email protected]@missroguemontreal, quebec, canada514-679-2951
http://www.horsepigcow.com
share/remix/spread ... but don’t forget to attribute.
http://slideshare.net/missrogue