who’s minding the store? the current state of food safety and how it can be improved
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Who’s Minding The Store? The Current State of Food Safety And How It Can Be Improved. The Role of Media in Public Health and Food Safety The Contributions of Media and Science Writers to Food Safety Presented by Jim Prevor President and Editor-in-Chief PerishablePundit.com - PowerPoint PPT PresentationTRANSCRIPT
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Who’s Minding The Store? The Current State of Food Safety And How It Can Be Improved
The Role of Media in Public Health and Food Safety
The Contributions of Media and Science Writers to Food Safety
Presented by Jim PrevorPresident and [email protected]
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BEGINNINGS…WHOLESALE• Wallabout Market in Brooklyn
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BEGINNINGS…WHOLESALE• Washington Street Market in
Manhattan
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BEGINNINGS…WHOLESALE• Hunts Point Market
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…AND MORE• Exporters• Importers• Supermarkets• Convenience Stores• Mail order• Restaurants• Farms
BEGINNINGS
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Agenda• How We Work• The Role of B-to-B Media• Food Safety: Thoughts from the
Trenches
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Prime Directive• Editorial Integrity
• “We have many advertisers but only one reputation, if we lose advertisers, we will get more, if we lose our reputation, we will lose everything.”
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Rules to Write By• Fearless• Frank• Always Keep a Secret
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Long Term Relationships• Deep Knowledge
• People• Operations
• Access• Frankness• Favortism
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Industry Knowledge• Analytical Framework• Historical Awareness• Access to Expertise• Formal Research
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Intense Coverage• Spinach Crisis 2006
• 100 Days• 317 Articles• Over One Million Words
• Editorial Awards• ASBPE• ABM• Others
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The Role of B-to-B Media• Help the industry understand the
world.• Help the industry to understand
Itself• Help the world to understand the
industry.• Strive to help the industry
improve.
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Help the Industry Understand the World• Government• NGOs• Scientific Journals• Law Reviews• Consumer Media• Important People
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Help the Industry to Understand itself• Industry News• Associations• People• Products• Position Issues & Events
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Help the World to Understand the Industry
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Influence Opinion Leaders“Perishable Pundit – Voice of Reason
– I am an “Perishable avid reader of the Perishable Pundit – especially since the recent E. coli related spinach outbreak.”
-Bill Marler
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Influence Opinion Leaders“I am indebted to Jim Prevor, the
Perishable Pundit, for close tracking of the FDA’s import alert on Salmonella in cantaloupes….Thanks …for grappling with these issues with much thought and respect.”
-Marion Nestle
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Influence Opinion Leaders Please know how much I appreciate the honesty and wisdom you
bring to this issue. Thank you. I wish we could make you the “benevolent dictator” of the industry. In the end we all want a win/win/win situation. In that world, safe produce, scientific-based standards, a fair business model where everyone gets a reasonable return on their investment and last but not least, a satisfied consumer rules the day.
Keep up the great work. Given the many different topics I deal with (i.e. I just got back from Thailand where I head a major research effort there on avian influenza) I have lots of reading to do each day just to keep up…..but I never miss your columns. I learn a lot from your common-sense wisdom.
-Mike Osterholm
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Work With Consumer Media• Publish Articles
• The Wall Street Journal• Quoted in Articles
• Business Week, LA times, NY Times The Lede, The Guardian, Associated Press, Dow Jones Newswire
• Radio and TV interviews• Pulsenet
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Work with Wall Street & The City• Conference Calls• Report Writing• Private Consultations
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Strive to Help The Industry Improve• Endorse or Oppose• Initiate Industry improvement• Persuade• Rally the Trade for the Good Fight
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Food Safety: Thoughts From the Trenches
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Epidemeology• Lack of FDA Expertise
• Small Company Abuse
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FDA & Sins of Strength• Bully• No Standards• Refuse to Put Things in Writing• Slow to Make Info Available• Impossible Definitions • Legally Dubious Ways• Discretion Leads to Serfdom
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Regulation• Real Business Practices vs.
Idealized Regulation• Senator Florez and his 1%• Standard of Regulation• Corruption – USDA Hunts Point• Negligence – 7th Street Market
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Science or Superstition• The Governor & The Glove
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One Food Safety Agency• Fine – But not the problem
• Environmental• Labor• State vs. Local vs. Federal
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Regulatory Red Herring• Farmers Willing to Do Anything• FDA Avoids Clarity to Avoid
Responsibility• Want Liability Conformance Based
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FDA & Public Health• Honduras Cantaloupes
• Gold Standard• Import Alert• Buy Cantaloupe Less Safe Sources• Baseline
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Zero Tolerance• Field Grown Crops
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Buyers & Food Safety• Always Responsible
• Not Price• Specification vs. the Transaction• Culture/Incentives
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Thank You!Jim Prevor
www.PerishablePundit.com