who’s afraid of google wolf? stephen abram vice president, innovation sirsidynix
TRANSCRIPT
Who’s Afraid of Google Wolf?
Stephen AbramVice President, Innovation
SirsiDynix
Resistance is Resistance is NOTNOT futile! futile!
The Virtuous TriangleThe Virtuous Triangle
Where am I coming from . . .?Where am I coming from . . .?
•All Users•Library Users
•Academic•College•Public•School (pre-K-12)•Special, i.e.
•Government•Military•Medical•Corporate
•Global•Non-users
University and CollegesSchools and Public Libraries
Card Holders
Content &e-Resources:
eGov, Programs &
Alliances
Local and Government
Partners
DE Learning &Education
FutureComponent
Community Groups
FutureComponents
CollectionsConnections &
Resources
Emerging Model for Community, Learning and Research Enterprises
Faculties Students
Researchers
Clubs Hobbyists
Credit: adapted from Rick Luce, LANL
UsabilityUsability
The A frame adopted from
newspaper layout is not what works.
Eyetools
Normative andMarket Data
Normative andMarket Data
PersonasPersonasUsability TestsUsability Tests
The LibraryWorld
The LibraryWorld
Normative DataNormative Data
PersonasPersonasUsability TestsUsability Tests
The LibraryWorld
The LibraryWorld
TheReal
World
TheReal
World
Content Map
Source: AISTI
US Libraries Daily CirculationUS Libraries Daily Circulation
1. OCLC, “Libraries, How They Stack Up”, Copyright 2003 OCLC Online Computer Library Center, Inc.
2. Cox, John. “Amazon dives into technology services.” InfoWorld, June 10, 2003. <http://www.infoworld.com/article/03/06/10/HNamazondives_1.html? Business> (Accessed August 28, 2003.). “How to go from 100 to 1.5 million unites per day.” Internet Retailer, June 10, 2003. <http://www.internetre tailer.com/ dailyNews.asp?id= 9521> (Accessed August 28, 2003.)
3. FedEx Annual Report 2003
Library Printed Material5.4 M1
Library Online
Material
5.7 M1
FedEx5.3 M3
Amazon 1.5 M2
SirsiDynix softwarecirculates 2,000,000
booksdaily
US Libraries as a DestinationUS Libraries as a Destination
US PUBLIC LIBRARY VISITS1.1 Billion
(STATE LIBRARY DATA, 2001-02)
US SPORTS ATTENDANCE.2 Billion
(STATISTICAL ABSTRACT 2002, CHART __224)9X
250 million peoplesee SirsiDynix
softwarein libraries
Library Card vs. Driver’s LicenseLibrary Card vs. Driver’s License
New York Public LibrarySix times more people have library cards than driver’s licenses1
SirsiDynix softwaremanages more
patron cardsthan global
driver licenses
1. OCLC, “Libraries, How They Stack Up”, Copyright 2003 OCLC Online Computer Library Center, Inc.1. OCLC, “Libraries, How They Stack Up”, Copyright 2003 OCLC Online Computer Library Center, Inc.
And more . . . And more . . .
Americans go to school, public and academic libraries more than twice as often as they go to the movies.
There are more public libraries (16,220, including branches) than McDonald's restaurants (13,000) in the U.S.
Reference librarians in the nation's public and academic libraries answer more than 7 million questions weekly. Standing single file, the line of questioners would stretch from Boston to San Francisco.
Americans spend more than three times as much on salty snacks as they do on public libraries.
Simple Stories about ValueSimple Stories about Value
Florida Florida's public libraries return $6.54 for every
$1.00 invested from all sources! South Carolina The total direct and indirect return on investment
for every $1 expended on the state’s public libraries by SC State and local governments is $4.48—almost 350%!
Classic Technology AdoptionClassic Technology Adoption
Source: Geoffrey Moore. Crossing the Chasm, 1991.
WhereAre We?
What if. . .What if. . .
You can find 15,000,000 books through the Google 5 and the Open Content Alliance?
What if. . .What if. . .
I can find a locally engaging experience through Google Maps and Google Local?
Google & Kansas CityGoogle & Kansas City
books
Google and 3DGoogle and 3D
San Francisco first…
What if SmartPhones become the dominant device?
Nano Phone, Cardphones, ...Nano Phone, Cardphones, ...
What if. . .What if. . .
An easy seamless DRM Payment system develops through PayPal / Verisign / eBay / Google Wallet?
Get your Texthead to NextheadGet your Texthead to Nexthead
MP3’s Streaming Media Voice search
Next Next MassiveMassive Wave of Wave of Innovation will Innovation will StartStart in 2006/7 in 2006/7
Secure Broadband
Wireless
Secure Broadband
Wireless
Low-Power-Consumption
Mobile/Display Devices
Low-Power-Consumption
Mobile/Display Devices
Real-Time Infra-
structure
Real-Time Infra-
structure
Transition to Service-oriented
architecture
Transition to Service-oriented
architecture
2006/72006/7
Google WirelessGoogle WirelessSan Francisco…San Francisco…
SEC Filing in 2005 – 18 more cities now.
Google invests in wired …Google invests in wired …
Bidirectional wireless moduleBidirectional wireless module
Hydro Broadband
What if. . .What if. . .
Users have materially changed?
The Scary re-wiring of the Millennials and post-Millennials
Principled /
Values
More Friends More Diverse
Respect Intelligence
Optimistic /
Positive
Internet Natives
More Choices
Format Agnostic
Balanced Lives Adaptive / Flexible
Civic Minded
High Expectations
Collaborative Nomadic Gamers Experiential
Independent Confident Direct More Liberal
Multi-taskers Inclusive Patriotic Entrepreneurial
Healthy Lifestyle Family Oriented
Graphical Achievement Oriented
Millennial CharacteristicsMillennial Characteristics
Credit: Richard Sweeney, NJIT
Reminder:150,00-250,000
A DAY!
What if. . .What if. . .
The entire entertainment world mutates? Streaming everything everywhere.
What if. . .What if. . .
CD-Rom and DVD retire in 2012?
PodcastingPodcasting
Video iPod etc.
What if. . .What if. . .
Google Scholar and Google College actually work?
Add hundreds of database Suppliers (MS already has about 120.
Make it OpenURLcompliant
Make it Browserless
Add a toolbar that behavesin a research way
Integrate e-commerce for articles, standards, etc.
Predict their needs through mining of Gmail, surfing, and behaviours
Personalize it and track your needs andAdd alerts …
Add for online discussions, communities of practice, group and Individual blogsand connections through social networking software
Add tools – citation, RefWorks,ProCite, stat packages,
And then ally withSun to build a new OS
for wireless world…Writely!
Add virtual reference
Do OCLC stuff
Can Google keep up this much change?
What if. . .What if. . .
Everything goes personal?
PersonalizationPersonalization
What if. . .What if. . .
Search gets better and needs new hooks?
Are you up on tagging?How about folksonomies?
% Change from 2002Q1
0
50
100
150
200
250
300
350
400
450
2002Q1 2002Q2 2002Q3 2002Q4 2003Q1 2003Q2 2003Q3 2003Q4 2004Q1 2004Q2
%
DVD
Magazine
Book on CD
Electronic Book
Paperback
Music on CD
Book
ILL
SirsiDynix Library Transactions
The Long Tail of QUESTIONSThe Long Tail of QUESTIONS
libr
arie
s
Great ExpectationsThe future is already here, it’s just not evenly distributed yet.
Expectations 1.0
Search Retrieve Print Link Navigate Read . . .
WEB 2.0WEB 2.0 RSS – really simple syndication Wikis New Programming Tools: AJAX,
API Blogs and blogging Recommender Functionality Personalized Alerts Web Services Folksonomies, Tagging and Tag
Clouds Social Networking Open access, Open Source, Open
Content
Commentary and comments Personalization and My
Profiles Podcasting and MP3 files Streaming Media – audio
and video User-driven Reviews Rankings & User-driven
Ratings Instant Messaging and
Virtual Reference Photos (e.g. Flickr, Picasa) Socially Driven Content Social Bookmarking
Pandora
6 specific Areas to Focus on
Lesson level implementation Mandate integration (workflow) Supporting Edgelessness Seamless find (OpenURL) Social spin (data-driven) Get beyond lists
Stephen Abram, MLSVP Innovation, SirsiDynix
Cel: [email protected]
http://www.sirsidynix.comStephen’s Lighthouse Blog
http://stephenslighthouse.sirsi.com
Let’s Go!
You Know You're Web 2.0 You Know You're Web 2.0 When...When...
You can easily comment on, or preferably, actually change the content that you find on a Web site. You can label your information with tags and use them to find that information again. Your Web page doesn't reload even once as you get a whole lotta work done. You are actively aware of other users' recent activity on a site. It's possible for you to easily share with others the information you're contributing on the Web site. You can syndicate your information on a Web site elsewhere on the Internet through a feed like RSS
or Atom. You can pick and choose the pieces of a Web site that you like and then add that functionality to your
own site.
There are easy ways to find out what content is the most popular or interesting at the moment. You heard about a new Web site because a friend enthusiastically recommended it to you out of the
blue. There happens to be a mind boggling amount information and a lot of people on a site, yet it seems
easy to find what you want and communicate with others. Everything you ever added to a given Web site can be removed easily at your whim. The Web site actively encourages you to share and reuse its information and its services with
others. And it even provides a license to do so.
