whocanfixmycar.com - tips from our top performers

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Top Tips from our Experts.

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Page 1: WhoCanFixMyCar.com - tips from our top performers

Top Tips from our Experts.

Page 2: WhoCanFixMyCar.com - tips from our top performers

‘Why should I read on?...’

A former Audi Service Manager, Patrick set up his business in 2012

Starting as a mobile mechanic, Patrick now has a 7-bay workshop and had to take on 4 new staff to cope with the demand!

Patrick has won almost 300 jobs and £250k of revenue (including upsell, repeat business and referrals.)

You can follow in Patrick’s footsteps… this guide is designed to help you do just that.

‘Meet Patrick.’

Page 3: WhoCanFixMyCar.com - tips from our top performers

Follow in his footsteps… and get reviews like this one.

A former Audi Service Manager, Patrick set up his business in 2012

Starting as a mobile mechanic, Patrick now has a 7-bay workshop and had to take on 4 new staff to cope with the demand!

Patrick has won almost 300 jobs and £250k of revenue (including upsell, repeat business and referrals.)

You can follow in Patrick’s footsteps… this guide is designed to help you do just that.

‘Meet Patrick.’

Page 4: WhoCanFixMyCar.com - tips from our top performers

…with ‘new Patricks’ created weekly.

Thomsons Auto Centre, East Kilbride, 220x jobs in first 10 months

https://www.whocanfixmycar.com/service/thomsons-auto-centre-ltd

Ross Motors, Streatham, 55x jobs in first 5 months

https://www.whocanfixmycar.com/service/ross-motors-(streatham)-ltd

Complete Mechanics, Ash, 59x jobs in first 7 months

https://www.whocanfixmycar.com/service/complete-mechanics

M8 Gear House, Tipton, 41x jobs in first 4 months

https://www.whocanfixmycar.com/service/m8-gear-house

Page 5: WhoCanFixMyCar.com - tips from our top performers

#1: BE FAST

WHY? You can communicate with the customer,

and even book them in, before the competition have even got in touch

The chart on the right says it all!

HOW? Check your phone for our emails and

texts regularly Keep the site open on your computer Is there someone in the garage who can

monitor and reply for you? Monitor evening and weekend jobs! Can

you share this responsibility around the business?

Under 1 Hour

1h-4h 4h-8h 8h-24h 24h-48h

48h+0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Relative jobs won vs response speed

Quote within the hour and you’re 3.6x more likely to win the business.

Page 6: WhoCanFixMyCar.com - tips from our top performers

#2: BE THOROUGH

WHY? Being the first to reply is great, but only if you tell the driver what they need to know

HOW? You’re the expert! Its your chance to demonstrate your expertise and show that

they’re in safe hands. What experience do you have on this sort of job – what about your recent reviews? Can you stamp the service book, reset service indicators etc Do you offer any other services such as collection and delivery, wash n vac?

Tell the driver everything they need to know, in your first message

Page 7: WhoCanFixMyCar.com - tips from our top performers

“Dear Jenny,

Based on your description, we would be delighted to complete a full service your Toyota MR2 for £199.00, inclusive of parts, labour & VAT. Regarding the knocking noise you describe, we will road-test the car and this will help diagnose the fault.

A little more about us: we are a family-run business, with over 50 years experience between our three technicians, and we are equipped with all the latest Toyota diagnostics equipment, so you can be sure you’re in safe hands. Do take a look at our latest reviews on our profile page.

We are available from Wednesday and we are able to collect and deliver the car from/to your place of work for an additional £20. Alternatively, we are just a short walk to the station.

I’ll give you a call later today to answer any questions you have.ThanksAlex, business owner.

#2: BE THOROUGH – AN EXAMPLE QUOTE

Personal approach

Thorough response

Highlight experience and reviews

Availability and additional offers

Phone follow-up planned!

Templates can be saved on your desktop and reused!

Page 8: WhoCanFixMyCar.com - tips from our top performers

#3: BE PRICE-COMPETITIVE

WHY? 77% of our drivers say price isn’t the most

important (and our most successful garages are not our cheapest) but all will look at price to an extent

HOW? Make sure you don’t rule yourself out with

unrealistic prices A fair price (not necessarily the cheapest), along

with a quick and thorough response, is the final piece in the jigsaw

This is extra-important if you are a new garage with between 0 and 5 pieces of customer feedback

Price isn’t everything but it’s a factor - especially for newcomers

Driver motivations

Save money Save timeFor choice Others

Page 9: WhoCanFixMyCar.com - tips from our top performers

#4: FOLLOW UP WITH A PHONE CALL…

WHY? You’ve done the hard work by writing a

better message, faster than the competition. Here’s the easy bit.

HOW? Follow up with a call to make sure the

customer saw your quote. You can handle their questions on the spot, and sell yourself as well.

Remember, 39% of our customers will accept the first quote they receive, so they may well book in there and then.

…and strike while its still front-of-mind for the driver

Once you’ve quoted, simply click the link to see the driver’s phone number, at no extra cost

to you.

Page 10: WhoCanFixMyCar.com - tips from our top performers

#5: ENSURE ALL JOBS ARE CORRECTLY RECORDED

WHY? It’s a two-way street: WhoCanFixMyCar

welcomes jobs being agreed on the phone but garages are responsible for declaring the work when it comes in

HOW? Every job in your ‘Applied For’ tab has a

‘Car came in – get my feedback’ button. Click here to mark the job as won.

WhoCanFixMyCar will confirm with the customer that they used you before we update the job, so there’s no risk of clicking by mistake.

Jobs agreed on the phone must be marked as complete by the garage

Click here to mark the job as won. The same button is shown when

viewing the job in detail, too.

Page 11: WhoCanFixMyCar.com - tips from our top performers

#6. YOU’VE DONE A GREAT JOB. REQUEST A REVIEW.

WHY? Not all of our customers leave feedback

(despite being reminded by our Customer Service team.)

But when they do, the effects are compelling – as shown here! >>>

HOW? when a customer picks their car up, make

sure to remind them to leave you feedback. Can they do it there and then?

Every job you’ve won also has a ‘Request Feedback’ button that generates an additional ‘nudge’ by email (see right).

…and winning work will get easier and easier

Page 12: WhoCanFixMyCar.com - tips from our top performers

THE TEAM ARE WAITING TO HELP

Want to find out more about WhoCanFixMyCar? Want to know why that last job got away? Pick up the phone to the team! Based in Newcastle, Peter and James look forward to hearing from you.

Contact us via [email protected] or 0191 269 6875 for more help.

Peter ThorntonAccount Manager

James PrestonAccount Manager