Who would be the audience for your media product?

Who would be the audience for your media product?By Jess Richards

AGE RATINGSFor my final piece, I have chosen my audience to be a teenage / young adult fanbase, therefore I have censored it to a 15+. By doing so, I have researched other horror films with a low age rating, and then compared my sequence to theirs. I have compared and researched films such as; The Woman In Black, Insidious, The Ring, The Grudge and The House at the end of the Street, and I believe that our film has many aspects of these sequences, however, as it is a Ghost Horror, the rating has to be a little higher compared to another horror, as it can become very realistic in the film for younger teenagers.

I have also conducted some surveys to get a better view of my target audience. I have surveyed people from a variety of ages, asking whether or not they like horror films, I have presented my findings in a table below:NameAgeLike horror films?Thomas19YesDawn52NoMichael 52NoCallum23NoMatthew18NoJames13YesLuke17YesAmy16YesBeth16YesBrooke16YesKane15YesFrom this pie chart of my findings, you can see that 57% of people who like horror films are 16-18, this shows a good sign that my rating is accurate as my target audience fit into the age range. Only 14% of over 18 year olds like horror films, therefore an 18+ rating would not be acceptable. GenderFor my audience, I have also had to think about what gender our target audience would be. As our film has a female main character in it, it would be appropriate to say that females would be more relatable to the film, and therefore may watch it. On the other hand, as horror films are very brave and scary, a male audience might fit perfectly as our film has a sinister atmosphere which lads may be attracted to.ConclusionIn conclusion, the audience for my film will be:Male and Female sexesAge 15-19However, there can be some confusion as to whether younger viewers may watch our film without age restrictions on things such as Netflix, although we have not specifically targeted them. Our film will not disregard any audiences therefore we could end up having a range of viewers not matching our target audience.