who would be the audience for you media product?

7/28/2019 Who Would Be the Audience for You Media Product?

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Who Would Be The Audience For YourMedia Product?

My film belongs to the genre social realism.

The demographic that consume this genre is less mainstream than a

Hollywood audience. They can be deemed more intellectual and artistically

minded. My research found that 30% of people know about the social

realism genre, but only 10% enjoyed it.

Thursday, 4 April 13


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Theatrical

Cinemas such as: Arnolfini, TheNational Film Theatre, Cornerhouse, and Picturehouse

screen social realism films. These cinemas are based around Britain, with the Arnolfini beingin Bristol, and Cornerhouse being in Manchester, and many others being based aroundLondon.

We know that the demographic that visits venues where social realism films are screenedare more intellectual and ar tistically minded, rather than the more mainstream Hollywoodaudience. We know this from the way the cinemas that screen social realism films presentthemselves, formally with a serious interest in film.

In an average cinema weekmany cinemas are screeningsocial realism films, such asTyrannosaur. These cinemas

include Cineworld, ArtsPicturehouses, and Odeon.Certain Odeons arerenowned for showingindependent and socialrealism films, whereas allArts Picturehouses screensocial realism films.Cinemas like Vue do notshow social realism films asthey cater more for the

16-25 and the mainstreamwider audience who enjoyHollywood films.



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Online

My audience can be found consuming social realism productson such websites as LoveFilm and Netflix.

These websites cater mostly to the mainstream audience, but

also offer a wide range of films, such as: British Social Realism.

There are specific groups on LoveFilm that discuss films,

specifically Social Realism films. This group represents thedemographic of the interested, serious film watcher that go on

these sites.

LoveFilm and Netflix show social realism films, and help

people find and consume them.

In LoveFilm individuals can get films sent to them

via mail, as well as being able to watch films online.

Individuals can read reviews for films written by

members of the site, and experts. This website is

aiming itself towards the demographic which enjoy

watching films, as well as are interested in different

films.



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Online websites such as: IMDB, MUBI, and

LoveFilm show social realism films, and help

people find and consume them.

Individuals can become members of IMDB and discuss films with

other users, as well as read reviews from users and experts.However, it is rare to watch a film on IMDB, although you can.

The website focuses more on the discussion of movies.

Therefore, the viewer the platform is designed for must be

knowledgeable about the kind of films they are researching.

The viewers online seem to know about the actors and the

directors, as well as their previous works. This shows that

they have an interest in social realism films, and research

them. Therefore, they have a commitment to social realism

films.This shows that both users and non-users of the

social realism genre consume social realism films

online. However, more users than non-users.

Also, the users seem to be more knowledgable

about social realism films compared to the non-

users.

Characterisation and exploration of themesare more important to the viewers of social

realism than plot.



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You can gather information

about films, and watch them

online. This website is aimed

at the individual who is

serious, and interested about

film.

In MUBI individuals can

become members, and

discuss social realism films

with other members in

discussion rooms, and

forums.



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Individuals on MUBI have knowledge of films, and their directors andactors.

They are intelligent and have a clear understanding of what they are talking about.

Individuals follow directors and

actors, and therefore can easily

recall their films and have prior

knowledge about them to share wit

others.



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BBC TWO programmed 7 weeks of films. Each week was a different genre, for example:Week 1 Thriller. Social Realism was week 3. The fact that a only 1 week was devoted to 1

genre suggests that BBC TWO wasnt trying particularly hard to attract any type of specific

audience. Therefore, theres a possibility users of the social realism genre will come across

this and watch some films. However, its more likely non-users will be watchingthese films.



8/17

BBC Four are permitted to show avariety of programmes, and premier

20 international films each year.This is unlike mainstream channels.

The genres of the programmesBBC Four show are of the genres of

drama, and comedy, and currentaffairs... Therefore, the

demographic they are aiming theirprogrammes at is closer to that ofthe demographic for social realism

films; they are intellectual and moreartistically minded.



9/17

Presently FILM4 broadcasts a lot of

mainstream Hollywood movies. Also,

he channel frequently has themednights or seasons during which a

variety of films centred around one

genre, director or actor are shown.

Channel 4 also owns a filmproduction company, FILM4

Productions, it shows many of its in-house productions. Therefore, thedemographic the channel aims at are

a mixture of non-users and users of

the social realism genre.

Television: FILM 4



10/17

Radio

BBC RADIO 3 explores the social realism genre.

We know that the audience demographic for this station

is intellectual and artistically minded because the stationalso explores Arts, Culture & the Media.This station does

adaptations of such plays and films as: Look Back in

Anger.

Radio3s demographic is of an older age.

Radio 3 is greatly valued by a relatively small

but loyal audience who

appreciate its intelligent, thoughtful and

committed tone and content.



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BBC RADIO 4 explores the

social realism genre. The

station doesnt play music, but

holds discussions, reviews and

intelligent game shows. BBC RADIO 4 also holds interviews with actors

and director of such things as social realism films.

For example: Olivia Colman was interviewed on

her film Tyrannosaur. The radio station also

helps hold screenings of social realism films.



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The Radio4 demographic is described as intelligent, who seekprogrammes in many genres which inform, educate and entertain.

A conservative, ageing, middle-class audience is a perception amongpeople who dont listen to Radio 4.

Some view Radio 4 as not having a target audience. This is aninteresting view, and a valid one for some people.

According to this the demographic for Radio4 are generally Men aged 65+with a social grade of AB.

Radio4 Demographic



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The demographic for Radio 4 is intelligent.

Radio 4 has a massive audience.

Radio 4has anolder

audience,of around40 yearsand over.

Radio 4s audience is of a higher social class.



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Print

Sight and Sound is a film magazine that features social realism

films. Each film gets a small paragraph summarising the film, and

usually giving information on the director and actors. Some

feature films get more information.There are screen shots from

the films and information surrounding them.

Therefore, we can assume that the demographic who consume this

magazine are serious, and interested about films, specifically social

realism, and international films; less of a mainstream audience.



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Sight &Sound givereviews onsuch social

realism filmas Fish Tank,as well as

various otherfilms like

Space

Chimps.

Detailed reviews

Paragraph synopsises



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Target AudienceResearch

I collected demographic research by conducting a paperbased quest ionnaire, and a discussion.The research was towards users and non-users ofthe social realism genre.

I asked an even amount of:demographic segmentation,quantitativeand qualitative questions (What area are you livingin? What do you know already about the socialrealism genre? Do you find it easy to locate socialrealism films?).I also asked open questions and closed ques tions, forexample: What do you st udy? and Why do you thinkindependent films get less not ice by the mainst reamaudience compared to Hollywood movies?, this leadto prolonged responses which i could then analyse.



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This research tells me that the demographic which wil l consume my film is a mixt ure of users and non-users of the social realism genre. I know that they are intellect ual, and quite artistically minded, butare more used to Hollywood films. However, they can appreciate different genres. They are interest in

film, also.

who would be the audience for you media product?

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