who will be watching what?: the keys to the new audiovisual era presented by: borja perez vice...
TRANSCRIPT
![Page 1: Who Will Be Watching What?: The Keys to the New Audiovisual Era Presented by: Borja Perez Vice President Telemundo Digital Media Next#1 El repte de la](https://reader036.vdocuments.mx/reader036/viewer/2022062322/56649e565503460f94b4d78f/html5/thumbnails/1.jpg)
Who Will Be Watching What?: The Keys to the New
Audiovisual EraPresented by:
Borja Perez
Vice President
Telemundo Digital Media
Next#1El repte de la triple pantallaContinguts, tecnologia i nous usuaris en l’era de la TV digital multiplataforma
![Page 2: Who Will Be Watching What?: The Keys to the New Audiovisual Era Presented by: Borja Perez Vice President Telemundo Digital Media Next#1 El repte de la](https://reader036.vdocuments.mx/reader036/viewer/2022062322/56649e565503460f94b4d78f/html5/thumbnails/2.jpg)
Who Will Be Watching What?: The Keys to the New
Audiovisual EraPresented by:
Borja Perez
Vice President
Telemundo Digital Media
Mesa redonda:¿Quién mirará qué? Las claves de la nueva era audiovisual
![Page 3: Who Will Be Watching What?: The Keys to the New Audiovisual Era Presented by: Borja Perez Vice President Telemundo Digital Media Next#1 El repte de la](https://reader036.vdocuments.mx/reader036/viewer/2022062322/56649e565503460f94b4d78f/html5/thumbnails/3.jpg)
Who Will Be Watching What?: The Keys to the New
Audiovisual EraPresented by:
Borja Perez
Vice President
Telemundo Digital Media
![Page 4: Who Will Be Watching What?: The Keys to the New Audiovisual Era Presented by: Borja Perez Vice President Telemundo Digital Media Next#1 El repte de la](https://reader036.vdocuments.mx/reader036/viewer/2022062322/56649e565503460f94b4d78f/html5/thumbnails/4.jpg)
Knowing Your Audience
Understanding Audience is the Key to Unlocking User Behavior
Internal Research
- Web Analytics
- Conexión Cultural
- Segmentation Study
External Research/Trends
- Industry Trend
- Marketing Trends
- New Technology
![Page 5: Who Will Be Watching What?: The Keys to the New Audiovisual Era Presented by: Borja Perez Vice President Telemundo Digital Media Next#1 El repte de la](https://reader036.vdocuments.mx/reader036/viewer/2022062322/56649e565503460f94b4d78f/html5/thumbnails/5.jpg)
Top Trends
TV/Web Evolution
- TV to Web and Web to TV Drivers
Customization
- Infotainment, allows for 360° with TV
Behavioral Targeting
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Multi-Screen Opportunities Consumers are not just watching television anymore.
Need to capture the users attention by creating content for multiple platforms.
- Short form (ideal for mobile and web)
- Full length Shows Online (streaming and EST)
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Addendum
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El Confesionario
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Novela Interactiva
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iTunes
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Latin Billboards 2007
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Miss Universo 2007
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Who Will Be Watching What?: The Keys to the New
Audiovisual EraPresented by:
Borja Perez
Vice President
Telemundo Digital Media
Next#1El repte de la triple pantallaContinguts, tecnologia i nous usuaris en l’era de la TV digital multiplataforma