What kind of media institution might distribute your media product and why?

What kind of media institution might distribute your media product and why?Yasmin DarharbahAlicja LatkaLionsgate filmsLionsgate Films would likely distribute our film because they have helped release many other horror movies throughout the years, for example Cabin in the Woods. That film has many scenes set in a forest showing numerous characters running from somebody/thing dangerous. This is also a feature in our opening scene for Shadow in the Dark.

Lionsgate filmsLionsgate also distributed The Last Exorcism, which had its world premiere at the L.A Film Festival in June 2010, this was an extremely successful method of advertising as many famous faces appeared at the event and it spread good publicity. Lionsgate may use a similar event to advertise our media product in order for Shadow in the Dark to be recognized as much as possible in the film industry, and among our target audience.

RATPAC ENTERTAINMENTRatPac Entertainment would help finance our media product, as they recently helped release the popular horror film Annabelle which was very successful in the box office. This popular movie is of the same genre as Shadow in the Dark and so it would make sense for this company to help release our film.Annabelle became a sleeper hit, being one of the most profitable films of 2014 grossing around 38 times its estimated budget. We hope that with RatPac Entertainment financing Shadow in the Dark, our film will be just as successful, if not more.

Ratpac entertaimentAnnabelle was also financed by RatPac and became a sleeper hit, being one of the most profitable films of 2014 grossing around 38 times its estimated budget. We hope that with RatPac Entertainment financing Shadow in the Dark, our film will be just as successful, if not more. Also for promotion pranks were holding public pranks, and also viral videos put online to improve box office ratings due to people enjoying activities to do with the film.

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