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Who Makes Your Life Sweet?

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Page 1: Who Makes Your Life Sweet?. Maybe it’s your partner or spouse. Maybe it’s your children or grandchildren. Your beloved pet. Is it the barista at your

Who Makes Your Life Sweet?

Page 2: Who Makes Your Life Sweet?. Maybe it’s your partner or spouse. Maybe it’s your children or grandchildren. Your beloved pet. Is it the barista at your

Who Makes Your Life Sweet?Maybe it’s your partner or spouse. Maybe it’s your children or grandchildren. Your beloved pet. Is it the barista at your local coffee shop? The UPS driver who delivers your Amazon Prime?It’s okay – maybe it’s not a who at all!Is it a cup of coffee?Dipping your toes in the sand?The first snowfall?

Can you define it in one word or image?

Tell us — or show us — and be entered to win!

Page 3: Who Makes Your Life Sweet?. Maybe it’s your partner or spouse. Maybe it’s your children or grandchildren. Your beloved pet. Is it the barista at your

Who Makes Your Life Sweet?

Advertising Concept: A non-traditional Valentine’s Day campaign that anyone can enter!

Audience Engagement: • Contestants visit the contest page to identify in one word or

image what makes their life sweet, and are entered to win. • Entrants receive savings offers from sponsors on the

confirmation page.

Page 4: Who Makes Your Life Sweet?. Maybe it’s your partner or spouse. Maybe it’s your children or grandchildren. Your beloved pet. Is it the barista at your

Who Makes Your Life Sweet?Execute: February

Sell To: Sponsor(s)

Potential Clients: Non-traditional Valentine’s businesses (Instead of restaurants, jewelers and florists, think coffee shops, bookstores, delivery services, pet boutiques, travel agents, etc.)

Builds Database: Drives opt-ins for follow up special offers/coupons

Page 5: Who Makes Your Life Sweet?. Maybe it’s your partner or spouse. Maybe it’s your children or grandchildren. Your beloved pet. Is it the barista at your

Who Makes Your Life Sweet?Campaign: Spread the love this Valentine’s Day by joining a campaign that acknowledges and celebrates all the things that make life sweet!

Engagement: Your business featured in emails and ads inviting participation in the “Who Makes Your Life Sweet?” contest.

Awareness: Targeted offers/coupons can be sent to people who opt-in to receive more information from your business.

Incentives: Your coupon/offer will be featured to contest entrants on the confirmation page visible immediately upon entry to the contest.

Results: Grow a beautiful bouquet of new customers.

Page 6: Who Makes Your Life Sweet?. Maybe it’s your partner or spouse. Maybe it’s your children or grandchildren. Your beloved pet. Is it the barista at your

You Receive• Your logo/link on “Who Makes Your Life Sweet?” contest page• Your business mentioned as sponsor on-air/in-print • Logo/link inclusion on emails to database inviting participation in the

“Who Makes Your Life Sweet?” contest• Coupon in email sent at end of contest to all opted-in participants• Your logo featured in social media promotion

You Provide• Prize to give away• Special offer/discount to promote to

people who enter contest• Promotion of the contest on your

website/social media sites/emails

Promotional Value: $ _____ Your Investment: $ _____

Who Makes Your Life Sweet?


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