Who is the audience for my media product

I had originally aimed my focus at people of all ages that enjoy rock music, However the demographics that I found from Kerrang Magazine’s media pack, I found out that my main focus should be middle class Males between the ages of 15-24.

Demographics

Questioning my audience

After my research I was able to create a fictional character around my target audience

What they may look like

Like going to gigs and festivals

Uses some method of social networking