PRODUCT MANAGEMENTWho is a Product Manager?

Whyare we here?

• To build a successful product management team

• Focused efforts towards building great products

• Supporting the company’s cause to move towards being a Product Company

• Building and empowering the team

• Realizing ones potential as a Product Manager

Purpose

Whatis……?

A Product?

Anything that can be offered to

a market for attention, acquisition, use, or consumption

that might satisfy a need or want.

6- Level Product HierarchyProduct need to satisfy a need e.g. feet protection

Product class a family of products having similar function e.g. all shoes

Product line a group of products with closely related functions e.g. sports shoes

Product type products within a line having similar form e.g. basket-ball shoes

Brand a name representing a product or line e.g. Nike

Item (sku) a unit item e.g. one pair of Nike basket-ball shoe

Product Development Life cycle

Product Management?

Market Product Management

Development

Current & Prospective Customers

CompetitionAnalysis

AnalystReviews

New Feature/Product Requirement

New Product Strategy

New Business Strategy

New Product Development& Deployment

Product Management?

Takes to manage the entire cycle?

Product Manager

• The Product Manager is the Product Owner or part of a team of Product Owners.

• Responsible for shaping/or taking the product vision and turning it into a winning product.

• The Product Manager owns the product from idea through to launch and retirement or replacement.

• Articulate the vision across the company.• Relentlessly drives the vision through all stages to successful

completion.

Does a Product Manager do?

Does a Product Manager do?

Collaborates with development teams:

Run project estimation work shops

Sprint planning meetingsExplaining sprint goals & backlog

itemsSprint review meetingSprint retrospective meetingsTrack team velocityKeep the team updated on

commercial activities

Does a Product Manager do?

• Bridges the gap between the customer needs and the product development process.

• Alignment of all functions around the product vision.

• Bridges the gap between business and technical teams.

Does a Product Manager do?

Product Manager

Customers

Sales

Scrum master

Technical TeamMarketing

Legal

Research

In other words

Time Activity

11.00 to 12.00 Reviewing & grooming the product backlog.

12.00 to 1.00 Attend daily scrum meeting (s) - follow up by clarifying any queries – interim review /testing of any completed items

02.00 to 05.00 Creating user-stories & product requirements for a future sprint

04.00 to 05.00 Meet with marketing and sales to discuss release plans and future functionality .

05.00 to 06.00 Discussion & review of roadmap/requirements with Manager

06.30 to 07.00 Study the technology space for innovation

07.00 to 08.00 Discuss with customers account teams & customers on products & functionalities

Does a day of a Product Manager look like?

Product Road-mapping

Requirements Management

Release Planning

Scrum

Theme Identification

Pre- Planning PlanningDaily Stand-

ups

Sizing backlog Defining Sprint Goals

Shaping-up backlog itemsRequirements

gathering

Brain storming

Translating strategy/vision

Communication

Release notes

Release Plan

Backlog & PRD

Roadmap & MRD

SprintX + 8

SprintX + 5

SprintX

SprintX + 10

Vision doc & Innovation Backlog

VisionMarket

researchIdea

Generation

SprintX + 15

Does the Product Management frame work look like?

Product Management Process