who gives to crowdfunding events?
DESCRIPTION
Over the past twelve months, new crowdfunding records have been set and broken in quick succession—most recently by Give Local America which raised over $53m. But the important question for fundraisers is not whether these crowdfunding events are effective (the numbers speak for themselves), but rather who these donors are, so that you can determine the best ways to steward them.TRANSCRIPT
CROWDFUNDING DONORS ARE GENEROUS AND GIVE TO MULTIPLE CAUSES.
WHO GIVES TOCROWDFUNDING
EVENTS?
CROWDFUNDING ENGAGES ALL AGE GROUPS,PROVIDING A HIGH CAMPAIGN ROI.
3%16%
33% 33%
12% 3%
$0
$19,999
$20,000
$49,999
$50,000
$99,999
$100,000
$174,999
$175,000
$249,999
$250,000+
<$25,000UNKNOWN $25,000
$99,000
$100,000
$149,000
$150,000
$249,000
$250,000
$499,000
$500,000
$749,000
$750,000
$999,000
$1,000,000+
HOUSEHOLD INCOME
NET WORTH
6%
$
CROWDFUNDING DONORS ARETYPICALLY MARRIED HOMEOWNERS,
GIVING FUNDRAISERS A LARGERNETWORK TO ENGAGE.
HOME
OWNERSHIP
STATUS
MARITAL
STATUS
33%SINGLE
63%MARRIED
4%UNKNOWN
72%DEFINITE OWNER
14%PROBABLE OWNER
12%RENTER
2%UNKNOWN
$63,000The maximum value of
donations made by asingle donor.
112The maximum number
of donationsfrom a single donor.
26,884Donors whogave more
than one gift.(19.4%)
$113Average gift
for this first-year event.
EVERYONE. Crowdfunding events attract donors of all ages and income groups, including those who are
wealthy, highly educated, generous, and willing to give across multiple channels.
OF THE DONORS WHO GAVE ONLINE—
51%are females.
62%have a net worth of$250,000 or more.
65%are highly indexed
for smartphone use.
86%are definiteor probablehome owners.
19.4%of donors made more
than one donation.
79%are college educated.
47%have a household
income of
$100,000 or more.
41%are known to
have given to acharity in the past.
$50,000WAS THE LARGEST SINGLE ONLINE DONATION.
42%are ages 55-74.
1%
9%
19%
24%
22% 45-54
55-64
65-74
75+
35-44
18-34
UNKNOWN
18%
7%
69%are likely to
be onlinetransactors.
37%prefer catalogs. 36%
prefer retail.
65%are likely to
be smartphone users.
SO WHAT ARE YOU WAITING FOR?
If you’re interested in joining Give Local America or hosting your own Giving Day, contact Lori Finch, Vice President of
Community Giving, at [email protected].
MARK YOUR CALENDAR
MAY 5, 2015FOR THE NEXT GIVE LOCAL AMERICA ON
W W W . G I V E L O C A L A M E R I C A . O R G
O R G A N I Z E D A N D P O W E R E D B Y
GIVE LOCAL AMERICA 2014 FUNDED MORE THAN 7,700 NONPROFITS AND
RAISED $53.7 MILLION.
CROWDFUNDING EVENTS ATTRACT EVERYONE, FROM FIRST-TIME PHILANTHROPISTS
TO MAJOR DONOR PROSPECTS.
$
6%
10%7%
9%
17%15%
13%
17%
$
$$
$$
$
CROWDFUNDING DONORS ARE LIKELY TO BE MULTI-CHANNEL DONORS
(THE HIGHEST LIFETIME VALUE DONORS).
Source: All data is based on the 144K online transactions made during Give Local America on May 6, 2014.
#g ive loca l15
$