who do you trust?
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DESCRIPTIONBennettGold.ca. Who Do You .comTrust?. Robert Y. Gold , MBA, CA, Managing Partner January, 2001. INDUSTRY PRIVACY FAILURES HURTING E-COMMERCE Concerns over privacy continue to hamper e-commerce. Jupiter Communications found: - PowerPoint PPT Presentation
Who Do You .comTrust?
Robert Y. Gold, MBA, CA, Managing Partner
INDUSTRY PRIVACY FAILURES HURTING E-COMMERCE
NFO Interactive found that the safekeeping of online consumers personal information was the main factor why people chose not to shop online:Both buyers and non-buyers said the attribute that would most entice them to shop at a Web site was:
trust that the site would keep personal information private.The security of a retail website is a major concern for online consumers.
According to the New York Times, trusting a website is like following a helpful stranger in Morocco, who offers to take you to the best rug store in town.
1.Building Trust Online
2.Privacy Breaches and Fiascoes
3.The WebTrust Subset
Building Trust Online
While trust develops over time, web sites must communicate trustworthiness as soon as a visitor enters a site.
Online trustworthiness is communicated in various degrees by six key elements:
1.Seals of Approval
3&4.Navigation and Fulfillment
The Importance of Promotions and Merchandising for RetailersPromotions and featured products appeal to holiday shoppers Effective promotions and merchandising can significantly raise holiday revenues for many e-commerce sites Communicate special offers clearly and early in the buying process Place featured items above the fold on the homepage Use brands, categories and situational merchandising to suggest products to customers
Privacy Breaches and Fiascoes:
The online world as it really is.
Welcome to PrivaGate.com
Internet Privacy Gateway
Recent news headlines tell the story Services are needed to
bridge the "trust gap" between consumers and
e-commerce web sites!
Why Customers Dont Buy
WHAT IS WEBTRUST?
Obtaining a privacy seal should be as basic for someone establishing a web site as coming up with a catchy domain name and hiring a creative webmaster.
US Secretary of Commerce,
The WebTrust Privacy Principle
The entity discloses its privacy practices, complies with such
privacy practices, and maintains effective controls to provide
reasonable assurance that personally identifiable information
obtained as a result of electronic commerce is protected with
its disclosed privacy practices.
CriteriaDisclosures Policies, Goals, and Objectives Security Criteria that Relate to Privacy Privacy Specific Criteria Monitoring/Performance Measures
When (not will) your business
be affected by Bill C-6 --
Canadas Personal Information Protection Legislation?
You Must Comply!!
What happens when you click on the WebTrust seal?
WebTrust Program for On-Line Privacy
You have arrived here from a WebTrust certified site. The WebTrust seal symbolizes that this site has been examined by an independent accountant who has issued a report (see below) on management's assertion(s) that the entity's electronic commerce business being relied upon is in conformity with the WebTrust Program for On-Line Privacy.
WebTrust Auditors Report
To be eligible to display this seal of assurance, we had to confirm that we meet or exceed the WebTrust Privacy Principle in conformity with the AICPA/CICA WebTrust Privacy Criteria:We disclose our privacy practices for e-commerce transactions, We comply with such privacy practices, We maintain effective controls to provide reasonable assurance that personally identifiable information obtained as a result of e-commerce is protected in conformity
with our disclosed privacy practices based on the AICPA/CICA WebTrust Privacy Criteria.
Our commitment to these principles is on going. In order to maintain the WebTrust seal, every six months an examination will be performed to assess our continued compliance with the AICPA/CICA WebTrust Privacy Principle and Criteria.
AvailableMedia.com. Privacy Assertion
AvailableMedia.com. Privacy Disclosures
WebTrust Program (WebTrust table of contents)
AICPA/CICA WebTrust Privacy Principle and Criteria
Online BusinessesOverview Case Study Getting Started Finding a CA
About WebTrustSites with seals Related Links Government Affairs Press Room
SITES WITH WEBTRUST SEALS
ROCKET ROGER CLEMENS
"I know that Internet users have a serious concern about giving out credit card numbers. That's only natural. My own family shops online, back in Houston, so I share your concern about security. That's why I'm very happy to say that my site is the first in Canada
to feature a WebTrust seal.
Investigation and Security
e.fraud.survey.2000Respondents do not regard internal threats to their e-commerce systems as significant. Access to confidential customer information and denial of service attacks are regarded by respondents as the greatest threats to e-commerce systems. Seventy-three percent of respondents said their companies use encryption technology as a preventative security measure in their e-commerce systems. Despite their concerns about security, a majority of respondents indicated their e-commerce systems are not regularly audited and they have no plan in place to deal with security breaches. Survey respondents said security of credit card numbers and personal information are the two issues of most concern to their customers.
WORLD-WIDE HACKER REPORT
January 14, 2001:
- U.K. Nuclear hacker fuels security review
- Hackers attack Brazilian defence ministry
- Boots condemns site hack
- Zoom in email security scare
- Macromedia investigates Flash security
- Romanian hacker bombs chat network
CANADIAN WEB SITES WOEFUL IN PRIVACY: SURVEY
December 11, 2000
and most that do exist are woefully inadequate, a survey has found.
E-TAILERS DISCLOSE FEARS OF E-PRIVACY LAW
December 22, 2000
Canada's new privacy legislation, set to go into effect the early part of January, 2001, has a number of e-tailers worried about compliance and disclosure issues.
A recent study of Canadian Web sites indicates most online businesses are not nearly ready for the legislation.
DATA PRIVACY FEARS HAUNT INTERNET, US STUDY SHOWS
OCTOBER 31, 2000
Almost two-thirds of U.S. Internet users and three-quarters of
non-users say they fear that going online endangers their privacy.
PRIVACY WOES SCARING OFF E-SHOPPERS
SEPTEMBER 18, 2000
With 61 percent of no-shows in the Internet check-out line citing privacy concerns and advocates making a stand, e-retailers' privacy practices are coming under fire-- again.
WEB SITE EXPOSES IKEA BUYERS
SEPTEMBER 8, 2000
These days, Ikea is Swedish for giving the world the names of its
customers. The names, addresses, phone numbers and e-mail addresses of 144,229 North Americans sat exposed on the company's Web site earlier this week.
TRUSTe BREAKS PRIVACY RULE
AUGUST 27, 2000
Non-profit Internet privacy org