Let’s get social

Why Social Media?It’s no longer 1 way.

• Conversation

• Relationships

• Information

Social Media Snapshot

10 Reasons Society is Doomed•1. This picture of old friends reminiscing about the good old days over a delicious brunch:

•2. This picture of friends enjoying a delicious Brooklyn pizza:

•3. This inspiring picture of fans rooting for their team at the big game:

14. This picture of a friendly teen capturing a moment he never wanted to forget:

5. This touching photo showing the difficulty — and the reward — of parenthood:

6. This picture of museumgoers seeing the beautiful paintings of Thomas Cole for the first time, the sort of paintings that bring a tear to one’s eye:

7. This picture of best friends enjoying a delicious burger and a coffee

8. This picture of a young man viewing the sunset the way it was meant to be viewed — through a tiny screen:

9. This picture showing young love in its purest, simplest form:

10. And this adorable photo of a baby logging into her very first social network account:

Networks and People Are Now Exposed

Generation YSensitive Data Tracking

-Conversations-Relationships

The Future

Now How does this make

me Money??

EtiquetteStrategy &

Management

Social Media Etiquette

To Friend/Follow or Not to Friend/Follow

Power & Curse of Posting & Tweeting

Picture Sharing & Tagging

Privacy Settings

How to make business personal

Media Strategy Guidelines

The overall rule to follow is to remember that social media’s not a billboard for your business and it’s not internet marketing.

Rules:•Create a Plan-•Participate -•Connections -•Conversation -•Community -•Listen -

Social Strategies

Know Who You Are!Be SocialAttractiveValuable

RewardingLet Others do the Talking

Brand Consistency

Facebook Microsite Social Media Skins

Community

Groups, Pages, Friends

3 Main CategoriesOperational – People you work withPersonal – People you share emotions with

(Your friends)Strategic – People that support your cause

Ads

Activity

Network

Landing Page

Like

Capture

Interact

TwitterBlog

Youtube Website

StorefrontMeeting

UpsaleRepeat

Advanced Strategy

Results Are VisibleAnalytic Reporting

Case StudiesAdvocates / Customer Service

Silver Key InsuranceHyde Park Bike Shop

Rocket Express Car WashBig Game Unlimited (Big Buck Club)

AT&TFidelity National Title

Management = Time

-Find a Balance

-Consistent MessagingLink Resources

-Create Contagious ActivityNetwork Co-opOpen Ended ConversationGet other people talking

Management = Time

-Stay Relevant

--Resources Are All Around

-Work with a professional

What’s Next for Social Media

-#YourMama

--Facebook Ads Network

-Ecommerce Growth = SM Growth

- A new SM site will come out of NowhereSlideshare, Instagram, Path

The world

is listening.....

what will you say?

Thank You!