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Interactive Mapping Session Barcelona, 27 October 2016 Who are you – a Visitor or a Resident? Lynn Silipigni Connaway, PhD Senior Research Scientist Titia van der Werf Senior Program Officer

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Page 1: Who are you--a visitor or resident?

Interactive Mapping SessionBarcelona, 27 October 2016

Who are you – a Visitor or a Resident?

Lynn Silipigni Connaway, PhDSenior Research Scientist

Titia van der WerfSenior Program Officer

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#vandr

About Digital Visitors and Residents

o Identify how individuals engage with technology

o How they acquire their information

o Why they make their choices(White, Connaway, Lanclos, Hood, and Vass 2014)

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#vandr

V&R Framework

(White and Le Cornu 2011)

#vandrVisitors and Residents resources http://www.oclc.org/research/themes/user-studies/vandr.html

http://www.oclc.org/research/themes/user-studies/vandr.html
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#vandr

Visitor Mode

o Functional use of technology

o Formal needo Invisible online presenceo Internet is a toolbox

(White and Connaway 2011-2014)

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#vandr

Resident Mode

o Visible and persistent online presence

o Collaborative activity online

o Contribute onlineo Internet is a place

(White and Connaway 2011-2014)

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#vandr

(Connaway and White for OCLC Research 2012)

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1ST YEAR UNDERGRADUATE

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UPPER LEVEL UNDERGRADUATE

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GRADUATE STUDENTS

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#vandr

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FACULTY

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LIBRARIANS

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LET’S MAKE A MAP

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#vandr

My Engagement with the Web

o Internet in generalo Email (OCLC account) via laptop and mobileo WhatsApp via mobileo Google Searcho Wikipediao Google Mapso Google Translateo YouTubeo Linkedino Skype…

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#vandr

My Engagement with the Web

o Dropboxo SharePoint, Trello, etc.o Gmail via mobile and laptopo SMS via mobileo Travel scheduler app (NS reisplanner)o Newspaper appso Eventbriteo Internet bankingo My Government (MijnOverheid)

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ResidentVisitor

Personal

Institutional

Try to think about how you use each service. Plot your modes of engagement using one or

more boxes or regions.

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ResidentVisitor

Personal

Institutional

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ResidentVisitor

Personal

Institutional

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ResidentVisitor

Personal

Institutional

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ResidentVisitor

Personal

Institutional

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ResidentVisitor

Personal

Institutional

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ResidentVisitor

Personal

Institutional

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ResidentVisitor

Personal

Institutional

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ResidentVisitor

Personal

Institutional

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ResidentVisitor

Personal

Institutional

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ResidentVisitor

Personal

Institutional

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ResidentVisitor

Personal

Institutional

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ResidentVisitor

Personal

Institutional

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ResidentVisitor

Personal

Institutional

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ResidentVisitor

Personal

Institutional

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ResidentVisitor

Personal

Institutional

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ResidentVisitor

Personal

Institutional

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ResidentVisitor

Personal

Institutional

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ResidentVisitor

Personal

Institutional

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ResidentVisitor

Personal

Institutional

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ResidentVisitor

Personal

Institutional

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#vandr

Play

https://www.youtube.com/watch?v=6ai0ZO3lDR4
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#vandr

http://oc.lc/vrmap

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#vandr

How to Shareo Take a photo and email it to:

[email protected] For attribution, include in the email body:

o Name (First Last)o Title/Positiono Employer/Universityo Age Range

12-18 19-25 26-34 35-44 45-54 55-64 65+

o Highest Education LevelHS Diploma Bachelor’s Master’s

Ph.D.

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#vandr

Why?

o We can learn about how we engageo personally, o professionally, o individually, & o collectively

o We can better understand our identity & dynamics

Page 63: Who are you--a visitor or resident?

#vandr

Why?

o Identify users’ expectations of services & systemso Position the role of the library within the individuals’ workflows &

information-seeking patterns o Influence library’s design & delivery of physical spaces & digital

platforms & serviceso Investigate & describe user-owned digital literacies

Page 64: Who are you--a visitor or resident?

#vandr

So What?

o Identify how target audiences o Engage with technologyo Discover & access information

o Modify & develop services & systems

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#vandr

Discussion of Mapping Exerciseo What did you learn about

yourself and how you engage with technology?

o What surprised you about your engagement with technology?

o In what ways could you use this exercise to learn about your users and prospective users?

Page 67: Who are you--a visitor or resident?

#vandr

ReferencesConnaway, Lynn Silipigni, Donna Lanclos, and Erin M. Hood. 2013. “‘I find Google a lot easier than going to the library website.’ Imagine Ways to

Innovate and Inspire Students to Use the Academic Library.” Proceedings of the Association of College & Research Libraries (ACRL) 2013 conference, April 10-13, 2013, Indianapolis, IN. http://www.ala.org/acrl/sites/ala.org.acrl/files/content/conferences/confsandpreconfs/2013/papers/Connaway_Google.pdf.

Connaway, Lynn S., David White, and Donna Lanclos. 2011. “Visitors and Residents: What Motivates Engagement with the Digital Information Environment?” Proceedings of the 74th ASIS&T Annual Meeting 48: 1-7.

Connaway, Lynn S., David White, Donna Lanclos, and Alison Le Cornu. 2013. Visitors and Residents: What Motivates Engagement with the Digital Information Environment? Information Research 18, no. 1, http://informationr.net/ir/18-1/infres181.html.

Digital Visitor and Resident. Accessed August 19, 2016. https://en.wikipedia.org/wiki/Digital_Visitor_and_Resident.

OCLC Research. 2016. Using the Digital Visitors and Residents App. YouTube video. May 5. https://www.youtube.com/watch?v=6ai0ZO3lDR4.

White, David S., and Lynn Silipigni Connaway. 2011-2014. Visitors & Residents: What Motivates Engagement with the Digital Information Environment. Funded by JISC, OCLC, and Oxford University. http://www.oclc.org/research/activities/vandr/.

White, David, Lynn Silipigni Connaway, Donna Lanclos, Erin M. Hood, and Carrie Vass. 2014. Evaluating Digital Services: A Visitors and Residents Approach. https://www.jisc.ac.uk/guides/evaluating-digital-services.

http://www.ala.org/acrl/sites/ala.org.acrl/files/content/conferences/confsandpreconfs/2013/papers/Connaway_Google.pdf
http://informationr.net/ir/18-1/infres181.html
https://en.wikipedia.org/wiki/Digital_Visitor_and_Resident
https://www.youtube.com/watch?v=6ai0ZO3lDR4
http://www.oclc.org/research/activities/vandr/
https://www.jisc.ac.uk/guides/evaluating-digital-services
Page 68: Who are you--a visitor or resident?

Thank You!Lynn Silipigni Connaway, PhDSenior Research Scientist and Director of User [email protected]@LynnConnaway

Titia van der WerfSenior Program [email protected]

mailto:[email protected]

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