whither twitter?
DESCRIPTION
Slides that supported my closing keynote at Webvisions Portland, May 17, 2012. I've made some slight tweaks for credit, clarity & additional resources.TRANSCRIPT
Whither Twitter? 10 Things to Know in 3 Easy Parts Laura “@Pistachio” Fitton 5-17-12
http://bit.ly/talkhubspot
Laura @Pistachio Fitton “Excited & geeky about where all this leads!"
@pistachio Founder (acq. By HubSpot)
Twitter for Dummies
Inbound Marketing Evangelist
94,000 Twitter
Readers
Laura Fitton, May 2007 Homebound mom. Two kids under two.
NO business network in Boston
What’s Web 2.0?
Where do I upgrade
my browser?
Twitter is
Dumb!
“Laura Fitton… has thousands of people following her on Twitter. …by consistently touching a tribe of people with generosity and insight, she’s earned the right to lead” -Seth Godin, Tribes
Founder/CEO oneforty.com
(Don’t Believe the) Hype
http://bit.ly/talkhubspot
4
I II
III
WHAT?
HOW?
WHAT NEXT?
10 Things to Know in 3 Easy Parts
Twitter-Powered Software will Change the World
Twitter-Powered Software HAS Changed the World
We’ve Only Just Begun…
I
II
III
WHAT?
HOW?
WHAT NEXT?
10 Things to Know in 3 Easy Parts
• Be Useful • Tame the Fox • Maintain loose ties
• An EKG for Attention • Sensing & signaling network • The Message is the Influencer • Any to Many • 5 BILLION publishers
• Vulnerabilities • Explore the humble #
WHAT? I
10 Things to Know in 3 Easy Parts • An EKG for Attention • Sensing & signaling network • The Message is the Influencer • Any to Many • 5 BILLION publishers
“it’s like an EKG for attention” -Joel Lunenfeld @JoelL
“Facebook” search on tweetcharts.com May 17, 2012
Global Sensing and Signaling Network
The Message is the Influencer.
http://twitpic.com/135xa by @JKrums
Any to
Many
“ ”
The balance of power shifted
mere mortal
HOW? II
10 Things to Know in 3 Easy Parts • Be Useful • Tame the Fox • Maintain loose ties
Image: http://inay.org
Twi$er Marke+ng in 2 Words…
BE
!!!! USEFUL “ ”
Influence (was) Attract attention to yourself
Influence (is) Provide attention & value to others
TWEET QUOTE!
“Make the customer the hero of your story. ANN HANDLEY CHIEF CONTENT OFFICER MARKETINGPROFS
Image Credit: Fotographia Guerilla
TWEET EBOOK!
Twi$er Marke+ng in 4 Words…
Listen. Learn. Care. Serve.
“ ”
How Can I Get More Followers? “ ”
You don’t just want a following.
38
You want screaming, raving fans
Either write something worth reading or do something worth writing about. BENJAMIN FRANKLIN “
Image Credit:"lhalstead"
How Can I Get More Followers? “ ”
If you want to build your following… Take Good AMAZING Care of The Followers You Already Have
WHAT NEXT? III
10 Things to Know in 3 Easy Parts • Explore the humble # • Vulnerabilities
#
Source: Twitter
Vulnerabili+es
Vulnerabilities
• SPAM • Poverty of consume-only experiences
Photo credit: http://www.flickr.com/photos/mrdodgy/59268619/
Grade Yourself! http://marketing.grader.com
INSPIRED?
Start working on your success story. Sign up for a HubSpot free trial and see how the integration of content creation, engagement and analytics leads to awesome marketing results. Learn more today! http://bit.ly/talkhubspot
Laura Fitton @pistachio [email protected] Thank you!
URLs mentioned in the talk
• Ian Schafer’s (@ischafer) OMMA talk: http://www.ianschafer.com/2012/05/15/the-entire-twitter-ad-platform-in-30-minutes-my-omma-social-internet-week-presentation/
• SocDir (fka oneforty) http://socdir.com • Marketing Grader http://marketing.grader.com
• Twylah http://twylah.com • Social Flow http://socialflow.com • DataMinr http://dataminr.com