Social Viral Sharing

Campaigns

83% trust the opinion of a friend who recommends a product or service.

who 13% trust corporate advertising.

Our patented software platform allows you to easily integrate social media marketing with any direct marketing initiative to achieve

unprecedented response rates.

TheWhiteFirePlatform combines

+ social web/sharing

+ offer-based marketing

+ proven scientific & psychological human tendencies

+ real time analytics

= Social Media Automation

Works with all mediums

•Email

•Direct Mail

•Newspaper/Magazine Ads

•Packaging

•Radio

•Television

•Point of Sale

Success Stories

“Put content into the hands of your advocates and let them do the marketing. It’s a very different way of thinking about direct marketing.”

-Inncentive

"This is going to be a game-changer. In 30 years' time, we will consider it one of the top three groundbreaking technologies in database management."

-Richard Birt, senior vice president of customer analytics and insights -KSL Media

“The platform is a way to build a relationship with consumers and exchange value.”’

-Response Magazine

WhiteFire is a brand campaign engine

using social media to support brand development online. With sharing Campaigns can run 2-3 generations and often building impressions months after the initial campaign is launched.

1

Increase national brand development with retailers, dealers and franchises

with Coupon & Offer Management. Online offers are key in brand development and supporting experiential marketing at the store level.

2

Increase and leverage your brand

200% + increase in brand and message impressions /clicks. Whitefire through viral sharing and offers has seen over 500% increase on email and direct mail campaigns.

3

Easy to understand real-time analytics allow you to capitalize on market trends before your competition.

Real time viewing

Customer Action Index

1 Lands on PURL

2 Filling Out Form

3 Answering Questions

4 Activated Card

5 Shared

6 Visiting Advertiser’s Site

21 3 4 5 6

Real time viewingActivations are shown in real-time

Live feeds show the most recent activity

Use the mouse to view individual information about customers

View age and sex demo of participants

Each color represents a customer’s action

Breaking down the responseOverall response rate, percentageof activationsand total shared

Source breakdown

Sales funnel helps you to discover where the biggest opportunities are

Heat map

Gauging a customer’s social influenceTheWhiteFirePlatform is the only platform that tracks every generation of sharing, so you can reward the original user.

See the social networks that have the greatest influence on your brand

Measure network impact broken out by weekday and day part as well as total weekday traffic from social networks

Gauging a customer’s social influence

Watch for popular markets that might not have been included in the original marketing campaign

Gauge a person’s social influence by the spider web of linked friends who are participating in the program

Poll tab feedback

Use the filter to see results from different demos to understand how to target them in future marketing

Survey answers are delivered in an easy to view format.

List tab detailed breakdown by individual

Filter to learn more about a demo or to find a specific customer

View address, e-mail and date of birth info. A residence map is dynamically generated.

Toggle between poll results and activity log.

Easily export data to an Excel file

• Achieve breakthrough response rates• Build opt-in email lists• Improve Organic Rankings • Add data to your database• Improve marketing decisions• In store or Online Redemption• Detailed Analytic/Tracking Platform• Patented, Secure & Scalable

= Social Automation!

http://www.whitefiremarketing.com