white hat and black hat differences

29

Upload: webvidhya

Post on 08-Feb-2017

56 views

Category:

Education


2 download

TRANSCRIPT

Page 1: White hat and black hat differences
Page 2: White hat and black hat differences
Page 3: White hat and black hat differences

what is the difference between white hat and black hat seo methods

Page 4: White hat and black hat differences

first we have to discuss what is seo

Page 5: White hat and black hat differences

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

Page 6: White hat and black hat differences

SEO techniques are classified into two broad categories :-

1) White Hat SEO 2) Black Hat SEO

Page 7: White hat and black hat differences

1) White Hat SEO :-

Techniques that search engines recommend as part of a good design. 

Page 8: White hat and black hat differences

2 ) Black Hat SEO : -

Techniques that search engines do not approve and attempt to minimize the effect of. These techniques are also known as spamdexing

Page 9: White hat and black hat differences

Now we are discussed what is the difference between white hat and black hat seo techniqus

Page 10: White hat and black hat differences

Comparision :-

Meaning of White hat seo :-Conforms to search engine designs and involves no deception.

Meaning of Black Hat SEO :- Techniques used to get higher search rankings in an unethical manner.

Page 11: White hat and black hat differences

Status : -

Status of White hat seo :- Approved by search engines.

Status of Black Hat SEO :- Disapproved by search engines.

Page 12: White hat and black hat differences

Result : -

Result of White hat seo :- Results last a long time.

Result of Black Hat SEO :- Site is eventually banned, de-indexed or penalized through lower rankings.

Page 13: White hat and black hat differences

Techniques : -

White hat seo :- White hat SEO techniques include research, analysis, re- write meta tags to be more relevant, content improvement and web redesign.

Black Hat SEO :-Black hat SEO techniques include keyword stuffing, doorway and cloaked pages, link farming, hidden texts and links, blog comment spam.

Page 14: White hat and black hat differences

Contents: - Black Hat SEO vs White Hat SEO

1 Features and Techniques Used2 Effectiveness of white hat vs black hat SEO3 Consequences of Black hat vs White hat SEO

Panda Penguin

Page 15: White hat and black hat differences

1 . Features and Techniques Used

Black hat SEO techniques usually include characteristics that break search engine rules and regulations, create poor user experience, unethically present content in different visual and non-visual ways to search engine spiders and human users. Black hat SEO practices can yield quick results but there is also a higher risk of penalty if discovered. Black hat SEO is a short-sighted solution to the long term problem of organic search traffic. 

Page 16: White hat and black hat differences

Black Hat SEO techniques Include:

Spamdexing Keyword Stuffing Invisible Text Doorway Pages  Invisible iFrames

Page 17: White hat and black hat differences

Spamdexing : -

  which is the practice of repeating unrelated phrases to manipulate the relevancy or prominence of resources indexed by a search engine.

Page 18: White hat and black hat differences

Keyword Stuffing

This includes packing long lists of keywords without proper formation .

Page 19: White hat and black hat differences

Invisible Text : -

This is the placing of keywords in white text on a white background in order to attract search engine spiders.

Page 20: White hat and black hat differences

Doorway Pages  : -

This is a fake page that user never gets to see. This is constructed only for search engine spiders so as to trick them into indexing the site higher.

Page 21: White hat and black hat differences

Invisible iFrames : -

The page visible to user need not belong to company hosting the webpage. These are used to download software on to user’s computer in background without user’s knowledge.

Page 22: White hat and black hat differences

White Hat SEO is creating content for users and not search engines. Its main aim is to promote accessibility. White hat SEO not only follows all SEO guidelines but ensures that all content indexed by search engines is the same as the content that a human user will see. It focuses on readability, relevance of content, well-structured and well-written content that will be useful to people who read it. It also focuses on cross-linking pages internally on a website where appropriate, as well as building relevant inbound links from trusted sources.

Page 23: White hat and black hat differences

2 . Effectiveness of white hat vs black hat SEO : -

SEO is part science, part art. There is a wide range of opinion[1][2] in the SEO practitioner community regarding the effectiveness of white hat vs black hat techniques. Most agree that white hat techniques take longer to improve search rankings

Page 24: White hat and black hat differences

3 . Consequences of Black hat vs White hat SEO : -

Even though quick results make black hat SEO tempting, it can get your site banned (de-indexed) or heavily penalized for use of unethical practices. It is widely believed that the risk is not worthwhile for websites that plan to be operational over the long haul. Moreover black hat SEO methods give only short term results. White hat SEO can get your site ranked higher by use of ethical techniques, good content, appropriate keywords and a combination of smart marketing angles providing long lasting results.

Page 25: White hat and black hat differences

Panda : -

Google's Panda update rewards websites that have high-quality content. After this algorithm update, low-quality pages on the site affected not just the ranking for those pages but for the entire website.

Page 26: White hat and black hat differences

Penguin : -

Google's Penguin update was targeted specifically at black hat SEO techniques using which some website owners had accumulated thousands of links from "link farms". Thousands of such websites were penalized due to the Penguin update.

Page 27: White hat and black hat differences

Webmasters were encouraged to remove bad links pointing to their site.

In some cases, they were able to do so successfully but often webmasters cannot control who links to them.

Page 28: White hat and black hat differences

Negative SEO : -

Because you cannot control who links to your site, it's possible for a competitor to pay link farms to point "bad links" to your website from poor-quality sites. Google's algorithms could penalize you for these links, which would hurt your search engine rankings. Bing has a tool that lets webmasters disavow bad links pointing to their website but Google does not. Some analysts have criticized Google for letting their algorithm be gamed with negative SEO.

Page 29: White hat and black hat differences