white chalk road - google connect adwords presentation
TRANSCRIPT
Google Partners Connect Event – 19th October 2016
Welcome to White Chalk Road
Selection of our 45 clients:
• Google AdWords• Bing Ads• Facebook Ads• LinkedIn Ads• Banner Ads (anywhere)
• Google Local• Google Organic
• Anywhere on the Internet
The Best Way to Increase YOUR Online Sales?
Why businesses need online marketing
- 80% of searches for products and services happen online
- Consumers have too many choices, unless you’re there to remind them that you exist they’ll go somewhere else
- Highest ROI rates compared to other marketing activities
Fact: Organic (SEO) vs. Paid Search
Our Process for Paid Advertising
Why businesses need White Chalk Road
- We’re specialists – not an add on service- Business and marketing background vs IT- Dedicated account managers- Low account manager to client ration (average of 10)- Work done in-house not outsourced- Transparent communication- ROI & Value Focused- We genuinely care about your business
What we can achieve! Paid Advertising for WPA Mercedes-Benz
The Challenge-Working with another provider but limited success-Limited reporting with a lack of transparency-Unsure about the effectiveness of Google AdWords
The Results- Noticeable increase in foot traffic to all dealerships- Client very happy with management and reporting- Ad spend was producing a return for their business
How we did it?- Eliminate wasted clicks, setting up goals and tracking, rewrite and position ads, constant review & improvements
What we can achieve! Paid Advertising for Snap Printing
The Challenge-Working with another provider but limited success-Limited reporting with a lack of transparency
The Results- Increased click through rate from 0.63% to 1.62%- Saved over 35,000 wasted clicks- Managed 3 online banner advertising campaigns improving results with each campaign:- Conversion rate increased from 1.4% for the first campaign to 9.8% in the third campaign
Reporting Dashboard
Reporting Dashboard
Reporting Dashboard
Final Questions
GOOGLE PARTNERS CONNECT OFFER
GOOGLE PARTNERS BONUS OFFER