whiskey/alcohol comparative study
DESCRIPTION
TRANSCRIPT
Presented by :Ashutosh Singh (M-13)Rohit Singh Bhati (M-42)
Overview
Indian Alcohol Industry with estimated market value of INR 340 bn is growing at 12-15% over the last two years.
The industry is estimated to have sold 115 mn cases of IMFL last year.
The sector is expected to maintain its CAGR of 15% while the premium segment Wine and Vodka is expected to grow at a higher rate.
With consolidation and foreign acquisitions gaining steam the sector is about to witness next phase with realization rising in line with that of their foreign counterparts.
Market Share
USB
Radico Khaitan
Mohan Meakin
Jagatjit
Other
International players
The major international players are Pernod Richard, Remy The major international players are Pernod Richard, Remy Cointreau, and Diageo (Diageo has tied up with Radico for Cointreau, and Diageo (Diageo has tied up with Radico for entering Indian markets in brown spirits)entering Indian markets in brown spirits)
Investment Rationale
Inherent Potential, Deregulation, western cultural Inherent Potential, Deregulation, western cultural influence and high entry barriers has helped the industry in influence and high entry barriers has helped the industry in notching up higher sales growth.notching up higher sales growth.
Alcohol sale is driven by the high GDP growth and more Alcohol sale is driven by the high GDP growth and more people entering the drinking club with newly obtained prosperity people entering the drinking club with newly obtained prosperity or from up trading from the existing brand.or from up trading from the existing brand.
Alcohol
WhiskeyBeerWineVodkaRumGin etc…
WhiskeyWhiskey
Whiskey or whisky refers to a broad category of alcoholic beverages that are distilled from fermented grain ash and aged in wooden casks.
History1406: First written record of
Whisky in Ireland
1496: First mentioned in Scotland
The word „Whisky“ was first
used in 1736
Previously called uisge beatha
(Gaelic) -> aqua vitae (latin)
Different types of Whisky
The two basic types of Scotch are Malt and Grain
– Malt: made entirely from malted barley
– Grain: made from malted and unmalted barley along with other grain
Malts and Grains are combined in various ways
– Single malt, single cask, vatted malt, blended whisky
Surveys/Opinions
Do you appreciate good Whisky?
91%
9%
Yes
No
Surveys/Opinions
How often do you drink Whisky?
54%
31%
15%
Once/month
One/week
few times/week
Surveys/Opinions
Ice?
36%
46%
18%
Yes
No
Depends
Surveys/Opinions
Water?
36%
18%
46%
Yes
No
Depends
Surveys/Opinions
Favorite types of Whisky
58%
24%
6%12%
Single Malt
Bourbon
Irish Whiskey
No Preference
Scotch whisky
Irish Whiskey
American Whiskey
Canadian Whiskey
Indian Whisky
The different types of whiskies/whiskeys are:
Whisky In India
Made from various distilled spirits from predominantly molasses but nowadays barley malt is also used.
Some of the famous Indian whiskies are : Royal Challenge, Bagpiper, Antiquity
Contd..
The largest quantity of Whisky is produced in India
90% of the "whisky" consumed in India is molasses based
The sub-continent was the largest global market for whisky, in all its variants, last year, according to a new report from Canadean.
The report said that whisky, or whiskey, consumption in India reached around 52 million cases in 2002.
It is 20 per cent higher than that of the US, the second-largest market.
Contd…
In India Generally Blended Whiskey are served.While 92 million cases of whisky were sold in India in 2008,
a mere 35,000 cases of this was malt. The bright side of this is that it means there is huge potential for growth.
Whiskey is served in the following ways:
Up
On the rocks
Neat
With Mixers
Whiskey is generally served in an old fashioned glass
4th largest selling Whisky in the world4th largest selling Whisky in the world
Market leader with 60% market shareMarket leader with 60% market share
Smart Pack won a Silver at the 2005 Flexible Packaging Smart Pack won a Silver at the 2005 Flexible Packaging
Achievement Awards and also got special Citations at 18th Achievement Awards and also got special Citations at 18th
DuPont Awards for Innovation in PackagingDuPont Awards for Innovation in Packaging
Brand Highlights
Type: Blended Grain Whisky
Company Name: USB Group
Place of Origin: India
India’s favorite whisky.Constant innovations in packaging, marketing, promotionsand consumer events has helped maintain leadership.
USP:
Superior whisky blended with scotch and selected Indian malts matured in Scotch Oak cask. In the Scotch oak cask the blend goes though a unique Subtraction-Addition-Processing method.Firstly the oak wood cask ensures bad congeners are removed from the malt spirit giving it a woody finish and a golden glowSubsequently it releases Tannin and polphenols, which imparts aroma and colour.Finally good congeners add to the smoothness of No.1 giving it a faintly sweet character
Blend :