whf-europegeneralpresentation halal markt

8/4/2019 WHF-EuropeGeneralPresentation Halal Markt

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W H F

T H e p r e m i e r g l o b a l H a l a l i n d u s T r y e v e n T

Halal markeT poTenTial a regional Focus

T H e H a g u e , n e T H e r l a n d s1 7 - 1 8 n o v e m b e r 2 0 0 9


4/23

Tap inTo THe emoTions oF 1.8 billion Halal consumersin a usd3 Trillion indusTry, by supporTing THe

developmenT oF TrusT Halal enTails

THe World Halal Forum (WHF) is THe premierglobal Halal indusTry evenT

deliberaTions aT WHF seTs THe direcTion oFTHe Halal

indusTry, aFFecTing eacH & every parT oF THe globe


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W H F & T H e g l o b a l H a l a l i n d u s T r y


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e m e r g i n g H a l a l m a r k e T

The forum will focus on understanding Europes potential for tapping

into the USD 2.3 trillion Halal industry. Europes domestic Halal

market is huge, the Halal food market alone is worth USD 64 billion

in 2009, and there are 52 million Muslims currently in Europe and

this number is expected to double within the next 20 years.

The Halal industry is one of the fastest growing industries, with growth

rates exceeding traditional industry sectors. Supply of Halal products

and services are dominated by non-European countries, but huge gaps

remain between the trade of Halal products and size of the market.

This means that there is a large un-tapped potential for European countries to

be major Halal players, through understanding Halal trade and market access.

Nt Aeicausd 14.5

Centa & St Aeicausd 820

Aficausd 116

Eeusd 64

Asiausd 386

Astaiausd 525

ThE NEw INTErNATIoNAl hAlAl STANdArd

To bE dElIvErEd AT whF EuropE 2009 wIll

hAvE A proFouNd EFFECT oN EvEry ASpECT

oF ThIS EmErgINg buT SIgNIFICANT mArkET

As the Muslim world gets richer, the appetite for

trade increases and the demand for value added

products increases. The Halal market is ripe for:

Competeproductranges

Cuturadiversit Pre-cookedmeas

Toietries&Personacare

Pharmaceuticas

HeathSuppements


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T H e n e T H e r l a n d s - g aT e W ay T o e u r o p e

stt t eThe Netherlands provides a strategic location to serve markets within Europe, the Middle East

and Africa. The central geographical position of the Netherlands, combined with accessibility

and an excellent infrastructure are only some of the reasons why numerous European,

American and Asian companies have established their facilities in the Netherlands.

NetherandsisknownasthegatewaforthewhoeEuropeanmarket;mostofthe

Halal products are channelled through this country

NetherandsboaststhersteverfaciitofHaastorageandwarehousingintheword,

which has in turn stimulated the development of Halal supply chain worldwide

NetherandsisamongsttheverfewcountriestodeveopaHaastandard(e.g.Haaogisticstandard)

Netherandshasamuti-cuture,openandiberabusinessenvironmentwherereigious

practices and awareness level programme about Halal products are well respected

ThegovernmentofNetherands,thoughvariousreatedagencies,supportandactivepromotethe

development of the Halal industry, leveraging from its strategic position in the European market.


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TheWordHaaForum(WHF)2009sawagatheringoftheheadsofstates,industreaders

and academics under one roof to voice their concerns, outline issues, and plot the future

direction of the global Halal industry, which brought together 908 participants from over

47 countries and attracted over 52 local and international media personnel. WHF 2009

generatedinexcessofRM9,698,000inPRvauefromtheMaasianmediaaone.

Fromtheopeningceremontothecosingremarks,therewasneveradumomentasPress

conferences, business matching activities and exhibitions exposed all delegates to a myriad of

Halal industry opportunities and challenges. The foyer exhibition areas showcased the International

Halal Integrity Alliance, as well as many different business and Islamic-related media. Adjacent

to the forum hall was the sponsors exhibition area, showcasing Malaysian and prominent

international Halal industry players from key segments of the global Halal value chain.

World Halal Forum 2009 perFormance

rt dt : 980m att : 54ct rt : 47mou s : 10at pr v m o : rm 10

W o r l d H a l a l F o r u m a c c o m p l i s H m e n T s

W H F 2009


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World Halal Forum 2008 perFormance

rt dt : 1190m att : 200ct rt : 57mou s : 7at pr v m o : rm 10.2

World Halal Forum 2008, surpassed all expectations, themed

SustainedDeveopmentthroughInvestment&Integrationtheforum

was attended by over 1,200 delegates, Heads of State, Ministers,

governors, industry leaders, international media, representing57 countries and the leading global producers of Halal products

and services. Further establishing the World Halal Forum as the

PremiereventintheHaaIndustr.VIPsinattendanceincuded:

YABDatoSeriAbdullahAhmadBadawi,PrimeMinisterofMaasia

HEMohammadAbulHassan, HeadofKuwaitiDeegation,SpeciaEnvoofKuwaitPM

HESheikhSalehAbdullahKamel,WordHaaForumChairman YABTanSriDatukPatinggi(Dr.)HjAbdulTaibBinMahmud, ChiefMinisterofSarawak

YABDatukDrMd.IsaSabu,MenteriBesarPeris YBTanSriDatoMuhyiddinYassin,

Minister of International Trade and Industries

HEDrIrAntonApriyantono,Minister of Agriculture, Republic of Indonesia

Mr.MarwanAlKhatib, ManagingDirectorofDubaiIsamicInvestmentGroup(DIIG)

YBDatukDr.AhmadZahidHamidi,MinisterinthePMDepartment

YBDatukPeterChinFahKui, MinisterofPantationIndustries&Commodities Mr.merFarukDoan, Deputy Undersecretary of Foreign Trade,

Republic of Turkey

W H F 2008


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THe inaugural WHF 2006THe global Halal markeT an indusTry perspecTive

Ne f eeates: 463

Cnties reesente: 27

Aite pr ae in maasia n: rm3.79 iin

TheWHFCEO

Round Table series is

another initiative in-

line with the World

HaaForumCharter

endorsedbthePrimeMinister of Malaysia.

WHFCEORound

Table will assist and

support the development

of world-class Halal

industry standards

covering the entire

value chain.

World Halal Forum 2007Harmonising THe global Halal markeT

Ne f eeates: 914

Cnties reesente: 37

mou Sine: 5

Aite pr ae in maasia: rm4.42 iin

The World Halal Forum

Industry Dialogues

are designed to create

understanding in different

sectors and drill down

to the heart of issuesfaced by industry

players, governments,

and stakeholders alike.

The Industry Dialogues

aowspecicissuestobe

addressed and problems

resolved before the next

World Halal Forum.

WHFindusTrydialogues

WHF ceoroundTable



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governmenT supporT & inTernaTional recogniTionTHe malaysian inTernaTional Halal sHoWcase (miHas) and THe World Halal

Forum, WHicH received a Tremendous response, Will be an annual evenT.HaaChapter,3rdIndustriaMasterPan(IMP3),18August2006

malaysiangovernmenT supporTThe Malaysian Government is

committed to playing a leading role

in the global Halal industry and

establishing Malaysia as a global Halal

hub. Towards this end, the Malaysian

Government is undertaking a range

of initiatives. including endorsing the

annual World Halal Forum events.

oIC rECogNITIoN1. Welcome the covening of the

3rd annual World Halal Forum,

which was held in Kuala Lumpur,

Malaysia on 12-13 May 2008.



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inTernaTional Halal inTegriTy alliance

AdopTIoN oF INTErNATIoNAl hAlAl INTEgrITy AllIANCE (IhI AllIANCE), A NoNNATIoNAl

ANd NoTFor proFIT orgANISATIoN To dEvElop, ImplEmENT ANd mAINTAIN hAlAl STANdArd

ANd CoNFormITy ASSESSmENT SySTEm IN ASSurINg hAlAl INTEgrITy ThroughouT ThE

wholE Supply ChAIN, ANd To plAy A lEAdINg rolE IN ASSISTINg muSlIm ANd NoNmuSlIm

CouNTrIES IN hAlAl INSTITuTIoNAl dEvElopmENT ANd oThEr ImporTANT ArEAS.

World Halal Forum 2008 Resolution


From resolution that was passed at World Halal Forum 2008, the International Halal

IntegritAiance(IHIAiance)hasstartedtherstofaseriesofWorkingGroup

Meetings to develop the modules for the International Halal Standard.

On2Ma2009,IHIAiancewasinvitedtopresentitsframeworkonthe

deveopmentofGobaHaaStandardsattheIsamicChamberofCommerce&

Industr(ICCI)GeneraAssembhedinCairo,ArabRepubicofEgpt.

AddressingtheChambersPresident,H.ESheikhSaehKame,BoardMembersand

representativesoftheUnionsoftheIsamicStatesChambers;DarhimHashim,theChief

ExecutiveOfcerofIHIAiance,hadthehonourtopresentthegobaframeworkinthepresence of the H. E the Egyptian Minister of Trade and Industry, Rashid Mohamed Rashid.

IhI AllIANCE mANdATES & rECogNITIoN:

RecognitionbtheOrganisationofIsamicConferenceatthe

ForeignMinistersmeetinghedinUganda(2008).

StrategicpartnershipbetweenIHIAianceandtheIsamicChamberofCommerceand

Industr(ICCI),anorganoftheOICmandatedtobetheprinciparepresentativeofthe

privatesectorinOICmemberstateswithregardtovaues,Haaanduaitcontro.


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World Halal Forum & iHi alliance

WordHaaForum2008markedthemostsignicanteventforIHIAianceas

the Tun Datos Seri Abdullah pledged the Malaysian governments full supportfor IHI Alliance with an allocation of RM 15 million over the next 3 years.

H.E.SheikhSaehKame,PresidentoftheIsamicChamberofCommerce

andIndustr(ICCI)announcedthestrategicpartnershipbetweenIHI

AianceandICCIinhismaidenspeechasthecurrentWordHaa

ForumChairman.ThiseffectiveentrustsIHIAiancewiththetaskof

impementingtheGobaHaaagendamandatedtoICCIbtheOIC.

Te w haa F is stin te t

f te ga haa Inst t IhI Aiance.

be in e sitin at whF 2009 Ee t ean

te es i iact siness.

10 es f te Intenatina haa stana



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us kh t usd 100 wth

86,000 fftt t.

m h kh t th Jw.

F H t th

h, th 86 kh t.

m o v i n g a H e a d

THe Halal indusTry is sTill developing

The World Halal Forum is committed to developing the

GobaHaaindustrforthebenetofaMusims.

From its inception the forum adopted a very clear set of

guidelines and goals to compliment this development.

PartnershipwithWHFmeansaninvestment

in the future of the Halal industry.

The WHF platform brings people together to discuss the

onemajorissuethatuniesandbenetsaMusims,

show your staff and customers your brand cares.


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{ m a r k e T i n g & m e d i a }


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The World Halal Forum and secretariat have been conducting a full developmental program for Halal since 2003.

These include guIdEbookSmAgAzINETv ShowSwEbSITESINTErNATIoNAl EvENTS

INTErNATIoNAl AwArdSTrAININg & CoNSulTANCyNoN-proFIT orgANISTIoNAwArENESS EFForTS

W o r l d H a l a l F o r u m m a r k e T i n g m e d i a

compreHensive Halal developmenT program


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m a r k e T i n g & b r a n d p r o m o T i on

Te F is nt n a atf f iscssin an

eate, it is as a eice f actin. Aeeents,

m.o.u.s, an ne initiaties ae een annnce

at whF tat ae cane te face f te haa

Inst. p f

e in whF, ense a ess ceae.

HigH impacT agreemenTs

1.THEADVERTISINGAND

PRO M O T I O N A l PRO G RA M

locaandInternationaMedia

Broadcastmedia

PrintMedia

Internetadvertising

Buntingsandbanners

The World Halal Forum has a strong and effective promotional campaign to ensure the success of

the event and the growth of the brand. The brand building campaign consists of advertising and

public relation activities, international dialogues and roundtables, and participant promotion.

2 .PU Bl I CRE l A T I O N S

Generapubicreationsactivities

Internationaaunches

locaaunchesinMaasia

Internationapromotionatrips

ManagementofmediacentreforWHF2008

Media-in


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4.PARTICIPATIONPROMOTION

The goal of this program is to bring the key decision makers in the

Global Halal Industry to Malaysia for WHF every year.

We classify the key players as follows:

Thosethathaveapotentiatotrade,manufactureandsupprawmaterias

Thosewithapotentiatoinvest

Thoseareadconsideringinvestmentandwantingencouragementtocommit

ThosethathaveaninuenceonHaadeveopmentincudingcerticationbodies.


The participants will be from the following groups:

KegovernmentofciasfromOICandSoutheastAsiacountries

KeindustrpaersintheHaaindustrgoba

non-OICHaasuppingcountriesike

Brazil, South Africa, Argentina

HeadsofCerticationBodiesandIsamicOrganisations

TradeAssociationsandChambersofCommerce

Internationamedia

BusinessAssociationsandSMEsfromMaasia

3 .W O Rl D W I D E PRO M O T I O N

TheWHFpromotionatours&IndustrDiaogues

hasbeenhedinJakarta,Istanbu,SaoPaoo(Brazi),

BuenosAires(Argentina)andSingaporetonameafew and upcoming includes Jordan and Australia.


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promoTion samples

B R O C H UR E & OU TD OO R DI S P lAy O N- l IN E: WEB S I TES & EM A Il NE WS lETT ER S

PRINTADVERTISEMENT

NEWSlETTER&ADVERTORIAl


WWW.WORlDHAlAlFORUM.ORG

INAPRIl2008:

412,200UNIqUEVISITORS

21.5GBBANDWIDTHUSED

WWW.HAlAlJOURNAl.COM

AVERAGE400KHITSPER

MONTHAND15KPERDAy

WHF EMAIL NEWSLETTER

DATABASE 29K


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m e d i a c o v e r a g e

Due to the excellent positioning, branding, programme,professionaismanduaitofparticipantsattheWHF,

the event has been featured in the media extensively.

WHF has been featured in the following international media:

AsianWaStreetJournaNewsweekBBCABCThe

NewyorkTimesTheGuardianAFPNewsAP-DowJones

yahooNewsAP-foodtechnoog.comPeope.comAMEinfo

MusimGuardianOnineIranNewsAgencChinaView

MeatProcess.comIsamonineBiznewsDatabank.comAngoinfo.comManothers...

The WHF has been featured in all important media in

Maasiaandactiveidentieskeforeignmediatoin

and cover the event, thereby maximising global exposure.

whF Secetaiat anaes a cass eiacente in te f iin ess it

a te ts an infatin eqie.

11,000,000.00

9,000,000.00

7,000,000.00

5,000,000.00

3,000,000.00

1,000,000.00

WHF 2006 WHF 2007 WHF 2008 WHF 2009

c f pr v


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Th H mt ptt a rF, f th ft t WHF w h e, t th w ft fth W F ct, Th H.

Th th f WHF e fwthh f WHF 2009 k l,whh w th itt Hitt a iHi a tht f H t.

Th t f WHF 09 kl, t wh t t t WHF t e f f t.

W H FHalal markeT poTenTial

a regional FocusT H e H a g u e , n e T H e r l a n d s 1 7 - 1 8 n o v e m b e r 2 0 0 9


22/23

Bethersttounderstandthechaenges

and issue of the Halal market and get the

leaders advantage by participating.

Key Topics to be deliberated:

W H FHalal markeT poTenTial

a regional FocusT H e H a g u e , n e T H e r l a n d s 1 7 - 1 8 n o v e m b e r 2 0 0 9

International Halal

Accreditation,Certication

and Standards

Developing the Halal

Industry with Islamicunderstanding

The European Halal market

Investment and Trade

Opportunities

Halal Industry:

Growing Importance

in Todays Economy

Halal Ingredients

Market in the EuropeHaaPharmaceuticas:

Emerging Sector


23/23

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kaseHdia sdn bHd

t : + 603 6203 1025 | f : + 603 6203 4072

kaseHdia.com HalalJournal.coma : 31-2, Jalan 22a/70a, plaza crysTalville, desa sri HarTamas, 50480 kuala lumpur, malaysia

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whf-europegeneralpresentation halal markt

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