Where to Play and How to Win – Transform Business with All Flash/No LimitsHPSD AMS NPI Training RoadshowStrawman plan – July /August

6/18/2015

Maximizing Value From

Your Apps & Data

HP is the partner to transform your business and IT

Protect your digital enterprise

Enable workplace

productivity

Empower

the data-driven organization

Transform

to a hybrid infrastructure

Business transformation opens up lots of storage opportunities

Transform to a hybrid

infrastructure

Empower thedata-drivenorganization

Enable workplace

productivity

Protect your digital

enterprise

Transform to Hybrid Infrastructure

• Consolidation to support Cloud and ITaaS

• Stalled virtualization initiatives – “last 20%”

• Accelerating performance on critical applications

• Moving to agile development for internal apps

• Database refresh or TCO reduction initiatives

Protecting Your Digital Enterprise

• Secure co-location of business workloads

• Mission-critical apps where downtime costs $

• Legacy backup infrastructure cost and complexity

A big market. Rapid growth. Lot’s of differentiation. Any questions?

Opportunity: Midrange & High-End Disk Storage market poised to move to all-flash

$19B

180K Opportunity: EMC VMAX / VNX / CLARiiON and HDS arrays supported with 3PAR Online Import

$9B Opportunity: HP Converged Data Protection and 3PAR + StoreOnce

1+1=$ Channel: Double the revenue opportunitywhen adding post-sale upgrades and services+5pts Channel: 3PAR flash delivers 25 to 30% margin opportunity for channel partners

Transform to a hybrid

infrastructure

Protect your digital

enterprise

Why do a Training roadshow for all sellers?Strawman content sections

What is being announced and why • High level launch storyline with key messaging: Market opportunity• Earlier product and selling information under specific NDA for

channel• Enable: Get ready cross EG:Why customers should care

New opportunity for sales and channel• Opportunity identification within the X-EG transformation areas • Revenue and competitive opportunity• Timelines for availability

New opportunity for incorporation for cross EG• Servers, Cloud, Converged Systems, Services embed

Working together internally /with channel to drive the deals

Q3/Q4 Transform with All Flash/No limits

July August

September

Q4/beyond

Educate

Reinforce Generate Leads

Educate• Training starts mid July• 12 Cities• Partners and internal sellers• EG inclusion/leader support• Signed NDA before event/on site

Educate and Reinforce:• Training ends in

mid August• VMworld 8/30 –

9/1 (GBU)

Generate Leads and drive revenue• Customer events tbd• Partner and HP internal driven• Commitment to driving audience• Top 5 cities

Objectives of the Training roadshow• Create momentum around the August launch early to start “rolling

thunder’ – Avoid Q3 impact

• Train all internal and channel partners to be ready to drive 3PAR /FLASH business within scope of transformation/EG areas

• Ensure incorporation of data protection

• Ensure incorporation of infrastructure

• Ensure incorporation of service/migration

• Incorporate HyperConverged

• Ensure incorporation of other areas and Bus to represent cross-EG (tour storage led, with invited BU guests)

• Workshops to work together /breakout on opportunities

• Potentially set the stage for follow-on customer events post launch in selected areas that will be populated by both internal and channel sellers

Americas August LaunchSeller Readiness and Post-Launch

All Flash 12/13 City Training

Tour(U.S & Canada)

July 21 – August 20

• 7/21 NYC Metro • 7/23 Boston• 7/28 McLean,VA • 7/30 Alpharetta• 8/4 Denver• 8/4 Houston TBD• 8/6 Dallas – • 8/6 Phoenix• 8/11 Orange

County• 8/11 Toronto• 8/13 Chicago –• 8/13 Seattle• TBD 8/20

Columbus

Q4 Building the All-Flash

Datacenter

Customer events

– TARGET 5 CITIES pending budget

3PAR FLAS

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AvnetJuly 16

Exec Channel briefingsUnder NDA

Arrow July 17

Ingram TBD Wk of July 13

Tech Data July 14

SynnexJuly 15

NPI Planning with Roadshow

Finalize track execution deployment

Finalize topics

Lock locations and lock training teams

Create agenda

Create training teams

EG NPI process

Channel training/blitz and briefings

Execute to Tour

NOW

August September

July June

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Program summary

• 1 Day Workshop – associated with August NPI• Trains POV and expansion storage /other EG

product elements that portray “transforming to Hybrid infrastructure” and protecting critical data” • Incorporates Breakout elements inclusive

of management, Converged Systems, competitive workloads, customer success, etc.

• Targeted at all sellers• Channel partners physically sign NDA on site• Kickoff after July 20, through August 20

Q3 – Q4 NPI Flash Training Roadshow

HPSD Americas NPI – Transform Business with Flash/No limits

Date City Venue HPSD Sales

Leader21-Jul NYC/NJ Marriott Marquis Tom Haydanek23-Jul Boston Marriott Burlington Tom Haydanek

28-Jul McLeanHilton McLean Tysons

CornerTom Haydanek

30-Jul AtlantaAtlanta Marriott

Perimeter CenterTom Haydanek

4-Aug Denver Sheraton TECH Center Dennis Mancuso4-Aug Houston JW Marriott Westheimer Joe Febel6-Aug Phoenix Westin Kierland Dennis Mancuso

6-Aug DallasDallas Marriott Las

ColinasJoe Febel

11-AugOrange County

Marriott on VonKarmon Dennis Mancuso

11-Aug TorontoSheraton Gateway -

AirportJohn Dathan

13-Aug SeattleHilton Seattle

1301 6th AvenueDennis Mancuso

13-Aug Chicago Marriott O'Hare Joe Febel20 Aug Columbus Columbus Marriott Joe Febel

Transform Your Business with Flash – 12 City Training Roadshow – AGENDA and Breakout topics

• Transformation area connections– Idea Economy and Manish/Andrew POV

• All Flash /no limits and infrastructure inclusion

• Data protection

• HyperConverged

• SDS

• Management Orchestration

• Playing Offense/Competitive

• Land and Expand

• Working with partners

Participant experience flow

Save-the-date; online registration

Onsite check-inLimited Overnight rooms available

Arrival packet:

Core POV/HPSD AM

Breakout sessions

Post-event online exam?

Attendees: all sellers, incl generalists, specialists, channel reps, SA’s?

Badge:• Name• role• group

#• Gift?

1-day Agenda

TBD internal- Thumb drive w/ PPTs, collateral, Brainshark trainingChannel on 8/24

ROI measure

Revenue/growth

Channel NDA

Breakout examples for Transform to a Hybrid IT infrastructure

Breakout examples for Protect your Digital Enterprise

What’s Next: Call to action•Watch for Save the Date message during wk of 6/22 and spread the news

•Sales Leaders: watch for final location information and invitations in your area. ASAP after Save the date– I will be driving update meetings and regular communication of plan by area with you/your leaders and our category managers

– RBU Competitive panel - want 1-2 local resource for organized participation!

•Ensure you are connecting with your EG Sales leaders to drive generalist attendance

•Ensure you tell your local partners

•Ensure channel PBMs and other channel communications to recruit partners to attend

•Watch for more info and ASK ANY QUESTIONSAre you interested in doing a Q4 customer event as a follow-on?

Thank you