where preparation meets opportunity™ company overview
TRANSCRIPT
Where Preparation Meets Opportunity™ www.B2groupconsultants.comWhere Preparation Meets Opportunity™ www.B2groupconsultants.com
COMPANY OVERVIEWCOMPANY OVERVIEW
Where Preparation Meets Opportunity™ www.B2groupconsultants.comWhere Preparation Meets Opportunity™ www.B2groupconsultants.com
WHO WE ARE
B2 Group B2 Group guides companies in regards to sales & marketing programs, including digital marketing, channel development, OEM partnership building and business development activities. We also have an extensive mobile strategy group; helping companies in all facets of mobile business integration, including mobile website development, mobile health, mobile infrastructure build out’s; including guidance in API integration, application development, and all technical platform integration.
We extensively work with brands & companies to help utilize and structure strategy’s for penetrating and gaining traction with consumers utilizing digital tools including the mobile ecosystem and our own platforms in other areas like social media and SEO.
We can actively guide your firm in everything from constructing new and innovative marketing programs to assisting with sales and business development programs to drive new business.
Where Preparation Meets Opportunity™ www.B2groupconsultants.comWhere Preparation Meets Opportunity™ www.B2groupconsultants.com
DIGITAL MARKETING
Where Preparation Meets Opportunity™ www.B2groupconsultants.comWhere Preparation Meets Opportunity™ www.B2groupconsultants.com
MARKETING SERVICESMobile Marketing Innovative Reach | Mobile Web Creation | Application Development> Blended campaigns to reach customers everywhere
Web/Mobile SitesEngaging Branding | Top Technology | Easy Manageability> Sites that perform & convert visitors to customers
Search SEO/SEMHolistic Web Marketing | Organic + Paid + Metrics > Continually-managed, for traffic and conversion
Social MediaConnect | Convey | Converse With Audiences> Active dialog that creates a bond and advocacy
E-Mail & Creative ServicesCreative | Reach & Response | Lists Provided To Clients> Massive Reach and Response Campaigns
Technical ServicesProprietary Platforms | Technical Project Integration | iFrame/API’s> Womb to Tomb Technical Integrations and Delivery
Where Preparation Meets Opportunity™ www.B2groupconsultants.comWhere Preparation Meets Opportunity™ www.B2groupconsultants.com
Digital Marketing Campaign Strategy
Core Strategy Elements1. Relevant To Your Customer2. Welcome Invitation To Participate3. Entertaining4. Drives A Specific Action5. Integrated Where Appropriate6. Connects What Was Previously
Disconnected7. Simplicity/Measurable
Campaign Interaction Quest.1. Design2. Implementation3. Insight4. Management5. Technical Delivery
B2 Group uses five core strategy elements; applied to seven campaign interaction questions to build our clients digital marketing campaigns.
Where Preparation Meets Opportunity™ www.B2groupconsultants.comWhere Preparation Meets Opportunity™ www.B2groupconsultants.com
A New Marketing Paradigm
Old Way of MarketingOld Way of MarketingIndustrial MarketingIndustrial Marketing
New Way of MarketingNew Way of MarketingInteractive Digital Marketing (B2 Group)Interactive Digital Marketing (B2 Group)
•MonologueMonologue•One wayOne way•Mass communicationMass communication•StaticStatic•No interaction among customersNo interaction among customers•Shotgun approachShotgun approach•Hard to identify customersHard to identify customers•Hard to manage customersHard to manage customers
•DialogueDialogue•One-to-one marketingOne-to-one marketing•Real-timeReal-time•DynamicDynamic•CollaborativeCollaborative•SegmentedSegmented•Rich customer interactionRich customer interaction•Rich customer dataRich customer data
Customer CustomersSupplier Supplier
InternetMobile Web
SMS/TextSEO/SEM
Mobile MrktSocial Media
Where Preparation Meets Opportunity™ www.B2groupconsultants.comWhere Preparation Meets Opportunity™ www.B2groupconsultants.com
The B2 Group Marketing Platform
The B2 Group Platform allows you to better target customers with your product and services and increase revenues by marketing to them on their mobile phone, computer, or any other device!
B2 Group offers womb to tomb delivery of your campaigns including the complex setup and provisioning of keywords and short-codes with the carriers, campaign design, technical delivery, site setup, social media placements, SEO & SEM placements, and data base management. We offer the total solution!
Where Preparation Meets Opportunity™ www.B2groupconsultants.comWhere Preparation Meets Opportunity™ www.B2groupconsultants.com
Technology Services
B2 Group offers extensive services around technology sourcing and project management. We also offer extensive services around analytics development for digital marketing platforms, mobile website development – our team has the ability to build mobile websites and host these very cost effectively for your company we also offer cutting edge platforms like geo.to, for local marketing and advertising.
– Analytics– Technology Consulting– Mobility Platforms– Specialized Platforms for GEO Location– System Integration– Application Development– Website & WAP (Mobile) Site Development– Emerging Technologies Development– Proprietary Platforms (geo.to)
Where Preparation Meets Opportunity™ www.B2groupconsultants.comWhere Preparation Meets Opportunity™ www.B2groupconsultants.com
The easiest and fastest way to find, call, visit, and share locations!The easiest and fastest way to find, call, visit, and share locations!
®
… We help Your Customers Reach You
Our geo link platform, engaging consumers!Our geo link platform, engaging consumers!
Where Preparation Meets Opportunity™ www.B2groupconsultants.comWhere Preparation Meets Opportunity™ www.B2groupconsultants.com
geo.to Meets the Needs for Fast and Easy, Mobile Social Media and Location Based Services
• Patented short, permanent and readable GeoLink™ URLs for including in all digital media and communications (Tweets, SMS and email marketing)
• Scannable GeoLink™ QR Codes for including in print and display ads
• Brandfind® “Find the Closest” GeoSite™
• Special Purpose “Go, Call or Share Now! GeoSite™ Mobile Website with specials, custom, real-time information and more
• Real-Time publishing tools, including coupons, specials, open APIs and analytics
http://geo.to/Farmers
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Mobile Brandfind® GeoSite
• Auto-locates the end users,• Then lists the closest locations• One touch Calling• One touch directions• Links to GeoSite for each Location
Where Preparation Meets Opportunity™ www.B2groupconsultants.comWhere Preparation Meets Opportunity™ www.B2groupconsultants.com
GeoSite™ For Each Location
Landing Page More Info. Directions
• One Touch Sharing• Daily Coupons• Search Nearby• Public Transit• ParkingTips
And More:
Merchants also get easy, aggregated reporting and GeoAnalytics™
GeoLink™ URLs and QR codes link to each of your locations’ GeoSites that instantly provides real-time, “go, call and share now” and services dedicated to that location.
Leads with One Touch Directions and calling
Automatically locates user and provide directions. Keep users on Merchant’s GeoSite™
Provides robust real-time “Direct from the Source” information
Where Preparation Meets Opportunity™ www.B2groupconsultants.comWhere Preparation Meets Opportunity™ www.B2groupconsultants.com
More from Sample Mobile GeoSite™
Daily Specials Easily Share on Social Media
Easy yet powerful real-time Couponing Engine Easy and fast social networking User can select and modify
customized ‘quick text’ message or type custom message
Scan GeoLink QR Code from the Phone for Instant Sharing
Where Preparation Meets Opportunity™ www.B2groupconsultants.comWhere Preparation Meets Opportunity™ www.B2groupconsultants.com
Note: Easy Fast Social Media Sharing
Typical geo.to Online GeoSite™
Easy Local Search around Destination
Fully Interactive Map and Traffic
Satellite, Terrain and Hybrid ViewsAvailable
Flexibility to add/ delete almost any additional tabs • More Info.• Request a Quote• What’s Nearby
Copies to Clipboard
QR Code Connects anyone to this GeoLink
You can adjust map to show your precise location!
Where Preparation Meets Opportunity™ www.B2groupconsultants.comWhere Preparation Meets Opportunity™ www.B2groupconsultants.com
Using GeoLink URLs and QR Codes
Where Preparation Meets Opportunity™ www.B2groupconsultants.comWhere Preparation Meets Opportunity™ www.B2groupconsultants.com
Can create Dedicated Favicon for Brandfind GeoSite Each Location’s GeoSite™
Where Preparation Meets Opportunity™ www.B2groupconsultants.comWhere Preparation Meets Opportunity™ www.B2groupconsultants.com
Advantages of geo.to v. Other Sites
Where Preparation Meets Opportunity™ www.B2groupconsultants.comWhere Preparation Meets Opportunity™ www.B2groupconsultants.com
geo.to v. Other Sites (continued)
Where Preparation Meets Opportunity™ www.B2groupconsultants.comWhere Preparation Meets Opportunity™ www.B2groupconsultants.com
Real-Time Reporting
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geo.to’s Organic Search Results
geo.to/Rubys Ranking from geo.to’s unique SEO efforts
Within 1 week geo.to/Rubys was getting great SEO results on Bing.com
All geo.to Sites are:
Optimized for SEOCompliant with new Schema.org structure for Google, Bing and Yahoo Updated content and information and customer usage helps SEO Results from our design, efforts and use will get better over time
Where Preparation Meets Opportunity™ www.B2groupconsultants.comWhere Preparation Meets Opportunity™ www.B2groupconsultants.com
Example and geo.to/Ruby’s Case Study
• Ruby’s included geo.to Links and QR Codes in their email blast for a fairly new store.• Included geo.to coupon• Drove over 3,000 click throughs and 200+ requests for directions
Where Preparation Meets Opportunity™ www.B2groupconsultants.comWhere Preparation Meets Opportunity™ www.B2groupconsultants.com
FTD & Yellow Pages Media Using geo.to
Where Preparation Meets Opportunity™ www.B2groupconsultants.comWhere Preparation Meets Opportunity™ www.B2groupconsultants.com
SEO SERVICES
We use organic SEO to build a great presents for your brand and products on the web. We also provide SEM tactics when the client so desires.
SEO has to be designed or re-designed into your websites (mobile or web) and SEO practices have to be used daily to drive traffic to those sites. There are no magic bullets in SEO, just hard work and daily maintenance. We provide this for you.
Where Preparation Meets Opportunity™ www.B2groupconsultants.comWhere Preparation Meets Opportunity™ www.B2groupconsultants.com
SEO Programs from B2 Group
Optimize your website with our SEO services Drive more traffic to your brand and your specials Integrate Landing Pages and Offers We will write articles and mine articles to assist in promoting your
business Be easily found by using our technology geo.to
– www.geo.to/frys– www.geo.to/holidayinn
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App Splash Page
DTC Splash Page• Linked back to the Holiday Inn Home Page as well as the App Stores noting keywords
•Click on link →
•Consists of RSS feeds from consumer reviews
•Should consists of a comment section for real-time feedback
•Incorporate a video – or talking head – demo
Sample Splash Page
Where Preparation Meets Opportunity™ www.B2groupconsultants.comWhere Preparation Meets Opportunity™ www.B2groupconsultants.com
Outbound Campaign
Through multiple channels, including our SoCalText site, B2 Group has obtained access to millions of opt-in mobile numbers. As a client, you have access to send mobile offers using our database.
• B2 Group Programs contain a minimum database of Opt-In clients to start marketing to. There is a small premium for additional names, but it is a great way to start. Eventually you will build your own mobile database.
Once patrons have opted-in to receive future messages, you can send targeted messages to a client base who is interested in your restaurant.
Where Preparation Meets Opportunity™ www.B2groupconsultants.comWhere Preparation Meets Opportunity™ www.B2groupconsultants.com
Become Digital and Viral!
Make it easy to be discovered by increasing the number of locations your restaurant information and links can be seen (e.g. Facebook, Google+, blogs….etc) and by enabling others to easily spread the word of mouth about your establishment.
B2 Group can build out, manage, and manage content additions in social media for you!
Where Preparation Meets Opportunity™ www.B2groupconsultants.comWhere Preparation Meets Opportunity™ www.B2groupconsultants.com
Just a few Social Media objectives:• Improve internal communication• Change perception• Customer service• Generate leads• Build awareness• Thought leadership• New ideas (crowdsource)• Reach a new audience• Research & market intelligence
• NOT: “because everyone else is”, “we need a Facebook page”, “it’s cheap”, etc.
Where Preparation Meets Opportunity™ www.B2groupconsultants.comWhere Preparation Meets Opportunity™ www.B2groupconsultants.com
Target a Niche Audience | Mobile Sites & Campaigns
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Creative Design – InnovativeInteraction with Clients
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Multiple Approaches For Social Media
Multiple Managed Multiple Managed Pages – Providing Pages – Providing Specialized & Relevant Specialized & Relevant Promotions & Promotions & InformationInformation
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Customer Touch | Messaging Blogs
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Integrated Social Media
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Social MediaIt’s a BIG WORLD – We can Help you Navigate it!
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Harnessing Human Interaction
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PURCHASES START WITH CONVERSATIONS!
THERE IS STILL ONE TRUSTED
MEDIUMLEFT IN THE
WORLD – YOUR FRIENDS &
FAMILY!
MY FRIENDS – THEIR FRIENDS – AND ALL THOSE WE COLLECTIVELY RESPECT; INCLUDING THIS GUY!