where is all that internet data stored?
DESCRIPTION
Where Is All That Internet Data Stored?. Bill Petro EMC Corporation. Centralized. 2030. 1970. 1980. 1990. 2000. 2010. 2020. Evolution of Computing. 1. Wave. 3,000. 1,000. 100. Systems- centric. Millions of Users. 10. Mainframe storage. 0. - PowerPoint PPT PresentationTRANSCRIPT
Where Is All That Where Is All That Internet Data Internet Data
Stored?Stored?
Bill PetroBill Petro
EMC CorporationEMC Corporation
Systems-centric
Evolution of ComputingEvolution of Computing
3,0003,0001,0001,000
100100
1010
002030203019701970 19801980 19901990 20002000 20102010 20202020
11WaveWave
Source: Waves of Power, David MoschellaSource: Waves of Power, David Moschella
Centralized Mainframe storage
Mill
ions
of U
sers
Mill
ions
of U
sers
Systems-centric
PC-centric
Evolution of ComputingEvolution of Computing
3,0003,0001,0001,000
100100
1010
002030203019701970 19801980 19901990 20002000 20102010 20202020
22WaveWave
Source: Waves of Power, David MoschellaSource: Waves of Power, David Moschella
Distributed Enterprise storage
systems & software
Mill
ions
of U
sers
Mill
ions
of U
sers
Systems-centric
Network-centric
PC-centric
Evolution of ComputingEvolution of Computing
3,0003,0001,0001,000
100100
1010
002030203019701970 19801980 19901990 20002000 20102010 20202020
Source: Waves of Power, David MoschellaSource: Waves of Power, David Moschella
33WaveWave
Consolidated Enterprise storage networksM
illio
ns o
f Use
rsM
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f Use
rs
Evolution of ComputingEvolution of Computing
3,0003,0001,0001,000
100100
1010
002030203019701970 19801980 19901990 20002000 20102010 20202020
Systems-centric
Content-centric
Network-centric
PC-centric
It’s the informationIt’s the information
44WaveWave
Source: Waves of Power, David MoschellaSource: Waves of Power, David Moschella
Mill
ions
of U
sers
Mill
ions
of U
sers
3,0003,0001,0001,000
100100
1010
002030203019701970 19801980 19901990 20002000 20102010 20202020
The Content-centric Wave is The Content-centric Wave is HereHereM
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ns o
f Use
rsM
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ns o
f Use
rs
The New Economy’s InfrastructureThe New Economy’s Infrastructure
EVERYTHINGEVERYTHING Dot-comDot-com Wall StreetWall Street RetailRetail ManufacturingManufacturing LifeLife
ERP ERP CRM CRM
E-mail E-mail Inventory Inventory
The New Economy’s The New Economy’s InfrastructureInfrastructure
Information Information flow that flow that runs the runs the businessbusiness
The New Economy’s The New Economy’s InfrastructureInfrastructure
ServersServersNetworksNetworksDatabasesDatabasesStorageStorage
Storage Makes IT WorkStorage Makes IT Work
StorageStorage
Software/APIsSoftware/APIs
NetworkingNetworking
Interoperability Interoperability
ServiceService
StandardsStandards
InvestmentInvestment
The FoundationThe Foundation
Storage FirstStorage First
Information/Storage
40%Applications 25%Applications 25%
Networks 20%Networks 20%
Other 3%Other 3%Servers 12%Servers 12%
Source: FIND/SVP 1999Source: FIND/SVP 1999
““The foundation of my company’s IT infrastructure is …”The foundation of my company’s IT infrastructure is …”
Two Data Tidal WavesTwo Data Tidal Waves
Internet Internet DataData
Enterprise Enterprise Data Data
83% said they are investing in enterprise 83% said they are investing in enterprise storage to improve the integration of Internet storage to improve the integration of Internet data with enterprise-wide applicationsdata with enterprise-wide applications
INTERNET
ENTERPRISEENTERPRISE
E-commerceE-commerce
Traditional E-commerceTraditional E-commerce
TransactionalTransactional
Front-officeFront-office
CustomerCustomer
FirewallFirewall
INTERNET
E-businessE-business
Integrated E-businessIntegrated E-business
Front-officeFront-office
Back-officeBack-office
IntegrationIntegrationENTERPRISEENTERPRISE
Web AppsWeb Apps
DatabaseDatabase
StorageStorage
E-commerceE-commerce
E-businessE-business
Expanded E-business ServicesExpanded E-business Services
15
Customer Relationship ManagementCustomer Relationship Management
Mar
ketin
gM
arke
ting
Sale
sSa
les
Cus
tom
erC
usto
mer
Serv
ice
Serv
ice
Enterprise Resource PlanningEnterprise Resource Planning
Logi
stic
sLo
gist
ics
Prod
uctio
nPr
oduc
tion
Dis
trib
utio
nD
istr
ibut
ion
Business Application ArchitectureBusiness Application Architecture
KnowledgeKnowledgeApplicationsApplications
EnterpriseEnterpriseApplicationApplicationIntegrationIntegration
Empl
oyee
sEm
ploy
ees
Stak
ehol
ders
Stak
ehol
ders
Adm
inis
trat
ive
Con
trol
HR
MS/
OR
MS/
Purc
hasi
ng
Fina
nce/
Acc
ount
ing/
Aud
iting
Man
agem
ent C
ontr
ol
Selling Chain ManagementSelling Chain Management
Supply Chain ManagementSupply Chain Management
Customers, ResellersCustomers, Resellers
Business Partners,Business Partners,Suppliers, Distributors, ResellersSuppliers, Distributors, Resellers
How does Data How does Data become Information?become Information?
Transformations for Data Warehousing:Transformations for Data Warehousing:
OLTP...OLTP... OLAPOLAP Real time...Real time... BatchBatch Retail...Retail... Decision Support/Biz Decision Support/Biz
IntelligenceIntelligence 5% capture…5% capture… 10% capture10% capture
By adding intelligence, it can deliver valueBy adding intelligence, it can deliver value
Downtime is ExpensiveDowntime is Expensive
Auto Rental Auto Rental $36,000 Minute$36,000 Minute
Men’s Clothing 8 hoursMen’s Clothing 8 hours .5% Market Share.5% Market Share
Public Utility Storm DispatchPublic Utility Storm Dispatch $250,000 Hour$250,000 Hour
Stock Broker Stock Broker $2,000,000 Minute$2,000,000 Minute
Industry Average Industry Average $96,000 Hour$96,000 Hour
Financial Impact of data unavailabilityFinancial Impact of data unavailability
E-Business StumblingE-Business Stumbling
Source: Forrester Research
Four 5-hour outages = 22% Stock hitFour 5-hour outages = 22% Stock hit
Four 4-hour outages = $70M in new Four 4-hour outages = $70M in new infrastructureinfrastructure
Company Real Cost of Business Downtime
24 hour outage = $80M in new infrastructure24 hour outage = $80M in new infrastructure
Downtime = Opportunity CostDowntime = Opportunity Cost
“”
Revenue from eliminating this downtime would pay for Revenue from eliminating this downtime would pay for the entire nonstop infrastructure.the entire nonstop infrastructure.
Forrester Research, Inc.
Information Infrastructure Information Infrastructure RequirementsRequirements
- Instant test environments?Instant test environments?
- Non-disruptive data warehouse loading?Non-disruptive data warehouse loading?
- Non-disruptive, centralized, high-performance backup & restore?Non-disruptive, centralized, high-performance backup & restore?
- Disaster protection via remote site fail over?Disaster protection via remote site fail over?
- Global data migration?Global data migration?
- Information sharing between Mainframe, Unix, and NT hosts?Information sharing between Mainframe, Unix, and NT hosts?
What is What is an an
The Foundation for Information ManagementThe Foundation for Information Management A Strategy for Revenue & Productivity ImprovementA Strategy for Revenue & Productivity Improvement A Company’s Competitive EdgeA Company’s Competitive Edge
An architecture that enables change and speed!An architecture that enables change and speed!
An integrated set of Products, Services and Relationships that becomes:An integrated set of Products, Services and Relationships that becomes:
??
configuration managementconfiguration managementperformance tuningperformance tuningbackupsbackupsrecoveryrecoverydata movementdata movement
UNIXUNIX
business requirements
business requirements
technologytechnology
infrastructureinfrastructure
Traditional Thinking ...Traditional Thinking ...
ApplicationApplicationInternetInternet
ApplicationApplicationcall call
centercenter
ApplicationApplicatione-maile-mail
ApplicationApplicationDWDW
ApplicationApplicationERPERP
NTNTconfiguration managementconfiguration managementperformance tuningperformance tuningbackupsbackupsrecoveryrecoverydata movementdata movement
configuration managementconfiguration managementperformance tuningperformance tuningbackupsbackupsrecoveryrecoverydata movementdata movement
MainframeMainframe
configuration managementconfiguration managementperformance tuningperformance tuningbackupsbackupsrecoveryrecoverydata movementdata movement
MainframeMainframeconfiguration managementconfiguration managementperformance tuningperformance tuningbackupsbackupsrecoveryrecoverydata movementdata movement
UNIXUNIXconfiguration managementconfiguration managementperformance tuningperformance tuningbackupsbackupsrecoveryrecoverydata movementdata movement
NTNT
business requirements
business requirements
technologytechnology
infrastructureinfrastructure
Fragmented Infrastructure InvestmentsFragmented Infrastructure Investments
ApplicationApplicationInternetInternet
ApplicationApplicationcall call
centercenter
ApplicationApplicatione-maile-mail
ApplicationApplicationDWDW
ApplicationApplicationERPERP
Business ProcessesBusiness Processes
Different business
Different business
requirements
requirements
ApplicationApplicationERPERP
ApplicationApplication
DWDWApplicationApplication
e-maile-mailApplicationApplication
call call centercenter
ApplicationApplication
InternetInternet
Technology
Technology
configuration management - performance tuning - backups - configuration management - performance tuning - backups - recovery - data movement - regulatory compliance - data center recovery - data movement - regulatory compliance - data center
consolidations - mergers/acquisitionsconsolidations - mergers/acquisitions
Common Information InfrastructureCommon Information Infrastructure
UNIXUNIXMainframeMainframe NTNT
Infrastructure
Infrastructure
Business Impact
Increase Revenue Generation
Enhance Productivity
Lowest TCO
Traditional IT InfrastructureTraditional IT Infrastructure
ProactiProactiveve
ProactiProactiveve
Cyclic Process Cyclic Process Cyclic Process Cyclic Process
Financials
TM
D/R plan(mainframe only)
STK Silos
DK tape
TM
TM
TM
IBM3090-600JMVS/ESAIMS / ADABAS
Backup by FDR Upstream
HP 3000, K460HP-UX 10, 11.0, 11.2, MPE Sybase 11.9, 12
Fujitsu DS90UX P/M
Backup by tar - 8mm
Legato to DLT
ADSM to3490s
OmniBack
Server/OS
Network
Application
Storage
Test
Backup
Disaster Recovery
Database
Sun EnterpriseSun ULTRASPARC Solaris 3.2, 3.4, 3.5Oracle 7.5, 8.0
IBM RS/6000, SP2AIX 4.1, 4.2, 4.3DB2/6000
Compaq Proliant 2500Proliant 5500NT 3.5, 4.0
Cheyenne to 4mm
Batch
IBM AS/400OS/400
Inventory Exchan
ge
CAD/CAME-commerce
Lotus Notes
OLTP
CICS
File transfers AIX to HP/UX via Platinum 9.9
FTP between Sun - NT
Database extracts MVS to SP2 via MQ Series 4.4
PeopleSoft
ReactiveReactive ReactiveReactive
: an Example: an Example
SRDFSRDF
EDM EDM
ConnectrixConnectrix
Enterprise StorageEnterprise Storage
CelerraCelerra
MainframeMainframe
CustomersCustomers
LANLAN
UnixUnixLinuxLinux
DatabaseDatabaseServersServers
Front EndFront End
Back EndBack End
NTNT
ESCONESCONFC-SWFC-SWTCP/IPTCP/IPSCSISCSIFC-ALFC-AL
ConnectionsConnections
Dept LANDept LANWANWAN
HUBHUB
CLARiiONCLARiiON
Storage Deployment at Internet Storage Deployment at Internet SpeedSpeed
19971997 19991999TimeTime
Terabytes
Terabytes
27TB27TB xSP xSP(45 days)(45 days)
45TB45TB Global 2000 Global 2000(less than 2 years)(less than 2 years)
52TB52TB dot.com dot.com(3 months)(3 months)
DeploymentDeployment
PhysicalPhysical
InfrastructureInfrastructure
FunctionalFunctional
VALU
EVA
LUE
CAPABILITIESCAPABILITIES
Defining Enterprise StorageDefining Enterprise Storage
MEDIAMEDIA
PLATFORM-SPECIFIC CONTROLLERSPLATFORM-SPECIFIC CONTROLLERS
ENTERPRISE STORAGE
MainframeMainframe OpenOpen NetworkNetwork DatabaseDatabase
Information CentricInformation Centric
Enterprise ConnectivityEnterprise Connectivity
CascadableCascadable
Enterprise Storage NetworkEnterprise Storage Network
A Common Framework to:A Common Framework to:
Enterprise Storage Network
DepartmentalSAN
EnterpriseSAN
DirectAttached NAS
Mainframe UNIX Windows AS/400 Linux
E-Infostructure
Manage InformationManage Information
Share InformationShare Information
Protect InformationProtect Information
Source: Source: ITcentrixITcentrix, 1999 Storage Management Survey, 1999 Storage Management Survey
Co-located—Server DependentCo-located—Server Dependent
400 400 GBsGBs per managerper managerManagement costs =Management costs =35%35% of storage budgetof storage budget
200 200 GBsGBs per managerper managerManagement costs =Management costs =50%50% of storage budgetof storage budget
DecentralizedDecentralized
Consolidated StorageConsolidated Storage1500 1500 GBsGBs per managerper manager
Management costs =Management costs =15%15% of storage budgetof storage budget
ENTERPRISE STORAGEENTERPRISE STORAGE
Why Consolidate Storage?Why Consolidate Storage?
The Next Tidal Wave?The Next Tidal Wave?
MobiMobile le DataData
m-Commercem-Commerce
WirelessWireless
– Web phonesWeb phones
– PDAsPDAs
– WIDsWIDs
AutomobileAutomobile
– Traffic DataTraffic Data
– Concierge ServicesConcierge Services
– Voice emailVoice email
Going MobileGoing Mobile
Smart CardsSmart Cards
SynchronizationSynchronization
Broadband / Rich MediaBroadband / Rich Media
B2C -> B2B -> P2PB2C -> B2B -> P2P
Where is the value?Where is the value?
Is the network the computer…Is the network the computer…
Is the server the computer...Is the server the computer...
Is the information the computerIs the information the computer
Where does information live?Where does information live?
Information lives on the network...Information lives on the network...
Information lives on the server...Information lives on the server...
Information lives on the storageInformation lives on the storage
Is it the case that:Is it the case that:
where it is protected, shared, managedwhere it is protected, shared, managed
www.BillPetro.com/talks.htmlwww.BillPetro.com/talks.html
Thank You!Thank You!
EMC: The RockEMC: The Rock
Choose Your Infrastructure CarefullyChoose Your Infrastructure Carefully
The Industry LeaderThe Industry Leader– ““Execution record, Execution record,
highly focused, the highly focused, the technology elite”technology elite”—J. P. Morgan Securities—J. P. Morgan Securities
– ““Storage is the new Storage is the new center of the IT center of the IT universe.”–universe.”–Merrill LynchMerrill Lynch
Customer Customer SatisfactionSatisfaction
– EMC Number 1 EMC Number 1 (Soundview Financial (Soundview Financial Group, Gartner Group)Group, Gartner Group)
Global PresenceGlobal Presence– Worldwide sales and Worldwide sales and
serviceservice
– International R&D centersInternational R&D centers
– Key distributor partnershipsKey distributor partnerships
– 18,800+ employees18,800+ employees
TQM ImpactTQM Impact– ISO 9001ISO 9001
– 100% Product Testing100% Product Testing
– Highest Product Quality Highest Product Quality in the Industryin the Industry
EMC ProfileEMC ProfileEMC ProfileEMC Profile
90%—10 largest ISPs
95%—25 largest U.S. banks
95%— Fortune 100 (76% of Fortune 500)
90%—The Business Week 50
88%—The Wired Index
83%—DAX 30 (Germany)
73%—CAC 40 (France)
70%—FTSE 100 (U.K.)
90%—10 largest ISPs
95%—25 largest U.S. banks
95%— Fortune 100 (76% of Fortune 500)
90%—The Business Week 50
88%—The Wired Index
83%—DAX 30 (Germany)
73%—CAC 40 (France)
70%—FTSE 100 (U.K.)
The Customers ChoiceThe Customers Choice
GloballyGlobally