where ideas converge - schuylkill yards yards will create almost 4 million square-feet of office,...
TRANSCRIPT
SCHUYLKILL YARDS | 3
WHAT IS THIS PLACE?
This is the place where artists flourish. Founders launch. Retailers exchange. Coworkers share. Nonprofits transform. Coffee percolates. Faculty mentor. Cyclists cruise. Residents dwell. Travelers connect. Views inspire. Businesses accelerate. Restaurants delight. Citizens assemble. Startups disrupt. Students engage. Trailblazers challenge. Investments multiply. Visitors experience. Researchers discover. Parks renew. Musicians perform. Families thrive. Pedestrians explore.
This is the place where buildings become bridges; individuals connect into community, challenges offer opportunities, and ideas iterate into innovations.
Schuylkill Yards. Where Ideas Converge.
Looking West into fully developed
Schuylkill Yards
SCHUYLKILL YARDS | 5
TABLE OF CONTENTS
1 INTRODUCTION
INNOVATION ECOSYSTEM
A PLACE FOR THE PEOPLE
VISIONARY PARTNERS
CONTACT
3
23
41
49
1 | SCHUYLKILL YARDS SCHUYLKILL YARDS | 2
INTRODUCTION
Schuylkill Yards’ is a next-generation innovation community, intentionally designed and holistically created from the ground up by Brandywine Realty Trust, who was designated as master developer by Drexel University, the project’s primary landowner. As part of the larger Philadelphia innovation ecosystem, Schuylkill Yards’ location in University City is unmatched due to its connection to the City’s economic and education centers, and proximity to the region’s major transportation hub. This nexus drives economic activity and growth, and is buoyed by access to talent and capital. As curators of the neighborhood, Drexel and Brandywine are committed to embracing a culture of ideas and to ensuring that this community of startups, established companies, researchers, artists, residents, and visitors is inclusive and diverse so that innovation, creativity, and opportunity is available to all.
View looking West from 30th Street
Station
5 | SCHUYLKILL YARDS SCHUYLKILL YARDS | 6
INNOVATION: A PHILADELPHIA STORY
The history of Philadelphia is intrinsically linked to imagination, invention, and innovation.
As the nation’s cradle of independence and first seat of government, it was the setting for what was truly one
of the greatest experiments mankind has ever undertaken. It is also a story of vision and ambition that began over 300 years
ago with William Penn’s master plan for the City.
In that same spirit, Schuylkill Yards is planned on fourteen acres of land just west of the Schuylkill River in University City. As part of the drive
toward socially responsible, inclusive development, this project will once again showcase Philadelphia’s original brand
of innovation and ingenuity.
Photo looking East from University City
7 | SCHUYLKILL YARDS
750+Patents issued to
University City Institutions (2010-15)
Anchoringinstitutions
“University City is leveraging its assets in teaching,
research, and medicine to become a hub of innovation
and entrepreneurship.”
– Bruce Katz and Julie Wagner, Brookings Institution
TOP 10Nationwide ranking for
CHOP and HUP
$1BAnnual R&D Investment
by University City institutions
$3.2BIn NIH funding to University City
institutions (2010-2014)
$12.9B Annual economic
impact by Science Center incubated firms
45KStudents
27KWorkers employed
at 4 hospitals
54KLife sciences workers
in PhiladelphiaCREATING A KNOWLEDGE NEIGHBORHOOD
Schuylkill Yards will be a knowledge neighborhood, leveraging the R&D resources of University City icons like Drexel University, the University of Pennsylvania, Penn Medicine, the Children’s Hospital of Philadelphia, the University of the Sciences, Lincoln University, the Science Center, and the Wistar Institute. Collectively, these institutions drive unparalleled advances through cooperative education and translational research.
CHOP
9 | SCHUYLKILL YARDS SCHUYLKILL YARDS | 10
#1Top city in US for millennials
64%Of college graduates
stay in the region
40%Millennial population of
University City
1,650Firms participating with Drexel
Co-op Program
“...We’re doubling-down on Philadelphia. Not because it is the
path of least resistance, but because it is the right path. We believe that Philadelphia is the best possible
home for our startup”
– Robert Moore, RJMetrics
56%University City residents have Bachelor’s degrees
75KTotal University City
employmentHUMAN CAPITAL
As Schuylkill Yards becomes the center of Philadelphia’s innovation economy, University City’s remarkable student population will feed the growing demand for a highly educated and skilled workforce.
SCHUYLKILL YARDS | 12
92Walk score
95Transit score
97Bike score
“Schuylkill Yards will bring a fundamental
transformation to University City and become the centerpiece of
America’s next great innovation district, a district characterized by its superior
access to transportation.”
– John A. Fry, Drexel University President
11MPassengers in 2015
(double by 2040)
3RDBusiest Amtrak Station
71%of University City residents
walk, bike or ride public transit to work
#1Big city for bicycle
commuting in America
20Minute median
resident commute time
1+Hours to NYC
1.5Hours to DC
5Hours to BOS
NEW YORK CITY
PHILADELPHIA
WASHINGTON DC
REGIONAL CONNECTIVITY
Philadelphia’s 30th Street Station is the third-busiest Amtrak station in the country. It houses direct connections to Amtrak, SEPTA, and NJ TRANSIT, and is a nexus for dozens of local and regional bus, subway, and trolley routes, which bring tens of thousands of people into the city every day. It is estimated that over the next three decades, renewed interest in rail travel will bring twice as many people into this already bustling transportation hub.
AMTRAK
NO
RTHEAST CORRID
OR
SCHUYLKILL YARDS | 14
676
76
95
FRANKLIN SQUARE
MARKET ST CITYHALL
SCHUYLKILL R
IVER
CENTER CITY DE
LAW
AR
E RIV
ER
676676
676
76
95SCH
UYLKIL
L RIV
ER
MARKET ST
CIRA CENTRE
SOUTH
CIRA CENTRE
SCH
UYL
KILL
RIV
ER T
RA
IL
REGIONAL RAIL LINE
TROLLEY LINEMARKET-FRANKFORT LINE
WEST PHILADELPHIA
NORTHEAST C
ORRID
OR
1+ HOUR TO NYC VIA AMTRAK
1.5 HOURS TO DC VIA AMTRAK
18 MIN TO PHL AIRPORTAIRPORT LINE
100KDaily trips through 30th Street Station by train,
subway, bus, trolley, car, bicycle, and foot
13 Rail lines
6 Subway and light rail lines
12 Bus lines
UNIVERSITY CITYPHILADELPHIA
MARKET STMARKET ST
S BR
OA
D ST
N B
RO
AD
ST
PHILADELPHIA MUSEUM OF ART
LOGAN SQUARE
WASHINGTON SQUARE
RITTENHOUSE SQUARE
LIBERTY BELL
WEST PHILADELPHIA UNIVERSITY CITY
NE
W JE
RSE
Y
TO PHL AIRPORT
CHOP
NN
15 | SCHUYLKILL YARDS SCHUYLKILL YARDS | 16
“With a vibrant and growing startup community, Philadelphia is increasingly the place to be if you are an entrepeneur, and innovator,
or an investor.”
– Josh Kopelman, First Round Capital
TOP 20Philadelphia global rank in VC funding
$13BContributed by University City
companies to local and regional economy
$388BPhiladelphia GDP
(4th in the nation and 9th in the world)
KEYSTONE OPPORTUNITY IMPROVEMENT ZONE ABATEMENTS AVAILABLEAT SCHUYLKILL YARDS:
Philadelphia Tax Abatements:• Business Income & Receipts Tax • Philadelphia Net Profits Tax• Philadelphia Sales & Use Tax• Philadelphia Real Property Tax• Philadelphia Use & Occupancy Tax
PA State Tax Abatements:• PA Corporate Net Income Tax• PA Personal Income Tax• PA Capital Stock/Foreign Franchise Tax• PA Insurance Gross Premium Tax• PA Bank Shares Tax• PA Mutual Thrift Institutions Tax• PA Sales & Use Tax
$103KAverage salary at
University City incubated companies
48%Increase in VC
funding since 2012
$516MVC investment (93 ventures)
$5.6MPer company
in 2015
SPURRING INVESTMENTS
The economic impact of Schuylkill Yards will be unmistakable; it has the potential to add 25,000 new jobs and create millions of dollars in new tax revenue. Schuylkill Yards is part of the Keystone Opportunity Zone, giving residents and businesses tax benefits that will further stimulate investment and growth in our community.
17 | SCHUYLKILL YARDS SCHUYLKILL YARDS | 18
30th Street Station
Chestnut Street
Schu
ylki
ll Av
e
Market Street
JFK Blvd.
SchuylkillRiver
JFK Blvd.
Chestnut Street
teertS dn23
N
Market Street
Ludlow Street
teertS ts13
teertS ht03
S
teertS ht03
N
0 100’ 200’ 400’
MARKET STREET
JFK BLVD
31ST STREE
T
N 30
TH STR
EET
N 32N
D STR
EET
CHESTNUT STREET
LUDLOW STREET
3003 JFK3025 JFK
3051 JFKEAST
3051 JFK
WEST
3000MARKET
3001MARKET
AMTRAK’S 30TH STREET
STATION
3101MARKET EAST
3101MARKET WEST
3020MARKET
CIRASQUARE
DREXEL SQUARE
3001 CHESTNUT
SCH
UY
LKILL R
IVER
JFK BLVD
MARKET STREET
CHESTNUT STREET
SCH
UY
LKILL AV
E
SCHUYLKILL YARDS MASTER PLAN
6.9 M SFTotal
14Acres
2.8 M SFOffice
1.6 M SFResidential
6.5 M SF of Greenspace & Improved Streetscape
987 K SFInnovation Space
247 K SFHotel
1M SFLab
132 K SFRetail
CIRACENTRE
N
BRANDYWINE
CIRA CENTRE SOUTH
BRANDYWINE
19 | SCHUYLKILL YARDS
LIVE, WORK, & PLAY SPACE
With 1.6 million square feet of space dedicated to new housing for the incoming workforce and their families, Schuylkill Yards will be a thriving community that combines living, working, and fun.
Residents, workers, and visitors will enjoy amazing skyline views of Philadelphia, while delighting in a wide array of amenities, including award-winning cuisine and retail experiences among the 400 restaurants, bars, and storefronts, all right at their doorstep.
SCHUYLKILL YARDS | 22
WORK & INNOVATION SPACE
As incubators and startups begin to spin up within Schuylkill Yards, breakthrough technologies,
products, and services will create new jobs and provide unprecedented economic prosperity.
Companies today are looking for places where they can practice open innovation—networks of researchers, entrepreneurs,
and investors working together. With demand for workspace in University City at an all-time high—current occupancy is at 97% —
Schuylkill Yards will create almost 4 million square-feet of office, lab, and innovation space. In the end, this will be a fully engaged ecosystem where
magnificent physical spaces become the framework to accelerate creativity, academic research, and commerce.
25 | SCHUYLKILL YARDS SCHUYLKILL YARDS | 26
PHILADELPHIA’S SQUARE
Punctuated by an iconic elliptical lawn, Drexel Square represents the continuation of William Penn’s original vision for the city’s
“public room”; a place for the people to gather, rest, and be renewed by the natural world. Day and night, the square will be the center of activity in Schuylkill Yards, and serve
as the gateway into University City from Center City and 30th Street Station.
Drexel Square
27 | SCHUYLKILL YARDS SCHUYLKILL YARDS | 28
THE PUBLIC REALM
Schuylkill Yards is a network of public spaces totalling 6.5 million SF, each with their own unique characteristics, and made for the whole city to experience and enjoy. This network of spaces is unified by a consistent respect for the transformative power of the natural world in the urban environment, and continues Philadelphia’s rich tradition of providing iconic outdoor places.
29 | SCHUYLKILL YARDS SCHUYLKILL YARDS | 30
WALK TO DISCOVERY
At its core, Schuylkill Yards is centered on human interaction; a place that encourages walking, meeting, shared experiences,
collaboration, and engagement. This vision will manifest itself through the transformation of the two iconic Philadelphia streets that anchor the neighborhood
— JFK Boulevard and Market Street.
View looking Northeast through Grove
31 | SCHUYLKILL YARDS SCHUYLKILL YARDS | 32
JFK ESPLANADE
JFK Boulevard will be transformed into a shared “esplanade” linking 30th Street Station with the historic Armory building. Commuters and visitors stream out of the station into a roadway design that safely integrates pedestrians, bikes, and cars in the same space, while providing a rich new greenway for the public.
View looking East towards
30th Street Station
33 | SCHUYLKILL YARDS SCHUYLKILL YARDS | 34
MARKET STREET
Market Street, the city’s grand thoroughfare, will receive dedicated bike and pedestrian lanes, and several
rows of trees to mitigate noise and pollution, thereby enhancing the pedestrian experience.
39 | SCHUYLKILL YARDS SCHUYLKILL YARDS | 40
30TH STREET STATION DISTRICT PLAN
The recently completed master plan — led by Amtrak, Brandywine Realty Trust, Drexel University, SEPTA, and the Pennsylvania Department of Transportation — shares a comprehensive vision for the future of the 30th Street Station District in the year 2050 and beyond.
The plan calls for a $2.0 billion investment in roads, utilities, parks, bridges, and extension of transit services that will unlock $4.5 billion in private real estate investment (beyond Schuylkill Yard’s $3.5 billion effort). These investments in the District will have robust and widespread economic development benefits, with the potential to generate $3.8 billion in City and State taxes and 40,000 jobs when complete.
• Accommodate a projected 20 to 25 million passenger trips per year – double the current capacity – circulating through an enhanced 30th Street Station
• Build 18 million square feet of new development
• House between 8,000 and 10,000 new residents
• Support up to 40,000 jobs
• Create 40 acres of new open space for the city, including a phenomenal new civic space at the station’s front door.
43 | SCHUYLKILL YARDS SCHUYLKILL YARDS | 44
Cira Centre, Schuylkill Yards
Metroplex, Plymouth Meeting, PA
25 M, Washington DCFMC Tower, Schuylkill Yards
2100 Market, Philadelphia, PA
405 Colorado, Austin TX
BRANDYWINE REALTY TRUST
Spanning two decades of smart, sustained growth, Brandywine has set precedents for creativity in real estate — anticipating the future and delivering first-class solutions. We’ve evolved from initial ownership of four office buildings to now managing, leasing, and delivering some of the nation’s most remarkable properties, inclusive of over $2 billion in successful development. Our mission remains to design, create, and maintain extraordinary working environments for our clients, tenants, and employees that reflect our high standards and uncompromising commitment to excellence.
45 | SCHUYLKILL YARDS SCHUYLKILL YARDS | 46
DREXEL UNIVERSITY
Founded in 1891, Drexel is a comprehensive global research university ranked among the top
100 in the nation. With approximately 26,000 students, Drexel is one of America’s 15 largest private universities.
Drexel has built its global reputation on core achievements that include leadership in experiential learning through Drexel Co-op,
a history of academic technology firsts, and recognition as a model of best practices in translational, use-inspired research.
Drexel is one of Philadelphia’s top 10 private employers, and a major engine for economic development in the region. Drexel has committed
to being the nation’s most civically engaged university, with community partnerships integrated into every aspect of service and academics.
CONTACT
BRANDYWINE REALTY TRUST215.397.1562
SCHUYLKILLYARDS.COM
Renderings by SHoP Architects / West8
Branding & Design by Neoscape