where good ideas come from

21
Where Good Ideas Come From

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  • 1. 1. The Adjacent Possible 2. Liquid Networks 3. The Slow Hunch 4. Serendipity 5. Error 6. Exaptation 7. Platforms

2. "Discovery consists ofseeing what everybodyhas seen and thinkingwhat nobody hasthought." Albert von Szent-Gyorgy 3. The adjacent possible is a kind of shadow future, hovering on the edges of the present state of things, a map of all the ways in which the present can reinvent itself. 4. Rather than denying problems, focusinventively, intentionally on what solutionsmight look or feel like...Our mind is meant togenerate ideas that help us escapecircumstantial traps / if we trust it to do so.Naturally, not all hunches are useful. But thenyou only need a single good idea to solve aproblem. Marsha Sinetar 5. When our ideas are wrong, we need to challenge them and find new methods and strategies. Being right keeps you in place. Being wrong forces you to explore. 6. Johnson states that platform building is, by definition, a kind of exercise in emergent behavior. 7. www.google.com Johnson, S. (2010). Where good ideas come from: The natural history of innovation. New York: Riverhead Books.